THE HISTORY OF MUSIC VIDEOS<br />
What is a music video?<br />A music video is a short film or video that accompanies a complete piece of music/song.<br />M...
The first ever music video?<br />In 1894, when sheet publishers still ran the music business, Edward B. Marks and Joe Ster...
Performance video<br />A performance video is a type of music video where the individual, duo or group are seen doing some...
Narrative video<br />A narrative video is another type of music video whereby the song is accompanied directly with the mu...
Concept video<br />Concept videos have become popular for conventions,  incentive programmes, employee recognition, annual...
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The history of music videos media coursework

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The history of music videos media coursework

  1. 1. THE HISTORY OF MUSIC VIDEOS<br />
  2. 2. What is a music video?<br />A music video is a short film or video that accompanies a complete piece of music/song.<br />Modern music videos are mainly made and used as a marketing advice with the aim of promoting music recordings<br />Music videos gained popularity in the 1980s, when MTV (Music Television), and later VH1 (Video Hits One) based their format around the medium<br />Music videos are mainly split into three different categories: performance, narrative and concept<br />
  3. 3. The first ever music video?<br />In 1894, when sheet publishers still ran the music business, Edward B. Marks and Joe Stern hired George Thomas and various performers to promote sales of their single ‘The Little Lost Child’<br />Thomas projected a series of still images on a screen simultaneously with live performances in what became known a popular form of entertainment known as ‘the illustrated song’<br />This has been termed the first music video<br />Even today, many music videos still use a series of still images to accompany the song<br />Despite this, there have also been many other precursors to when music video became something of a recurring theme<br />
  4. 4. Performance video<br />A performance video is a type of music video where the individual, duo or group are seen doing something active, most commonly dancing.<br />Performance videos does not necessarily link/ or need to link to the music/song that it accompanies<br />This has become the norm in recent years<br />Beyonce’s ‘Single Ladies’ is perhaps one of the most popular performance videos ever<br />British boy group JLS are also known as a performance group <br />
  5. 5. Narrative video<br />A narrative video is another type of music video whereby the song is accompanied directly with the music video itself<br />As it says in the name, the narrative video is used to tell a story of and individual, a group, a place or even a building<br />The benefit of a narrative video is that it is much easier for the audience to relate to the song and the music video<br />Although performance videos are becoming increasingly popular, narrative videos still attract a relative amount of viewers<br />2 Pac's hit featuring Elton John- ‘Ghetto Gospel’ was a well known narrative video<br />So too was ‘Millionaire’ by Kelis and Andre 3000 and ‘Stole’- song by Kelly Rowland <br />
  6. 6. Concept video<br />Concept videos have become popular for conventions, incentive programmes, employee recognition, annual banquets etc<br />These videos typically have a theme and draws comparison to a movie or television programme<br />Once the theme is determined, a script is usually written and can be serious, humorous, or both<br />

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