2. Gary Jules website
The artists who play ‘Mad world’ the song we are
making the video, uses a base colour of red with
black gray and red. The use of white as the
background colour makes the website seem calm
and peaceful, as the genre he uses (folk) has
connotations of being calm and peaceful. The
contrast of the red makes certain things like his
name stand out. The word ‘buy’ in ‘buy music’ is
used to suggest that people on the site should
buy his music. The website has themes of
Cartoon birds mimicking the album art. The
whole website in general has a cartoon yet
mature looking style. The Gary Jules logo is very
round and simplistic which complements the
visual art of the site. The artwork also has
connotations of loneliness, as we see a bird
coloured in red separated from the other black
birds. This theme of loneliness is, also apparent in
the song ‘mad world’. The art also presents a
contrast of the naturalness of the birds, and the
urban background.
3. ‘Charlie Simpson’s’ website
Another website in the genre of folk is ‘Charlie
Simpson’s’. This website uses simple colours of
white and light blue colour scheme, giving it a
calm peaceful feel. The main image is also
simplistic image in casual clothes of the artist
with a farm cottage background. The logo for
Charlie Simpson is very simple and not too
over the top to go with the rest of the sites
visuals. The font style is very conventional and
easy to read. The background is, also very
natural looking with trees and a sky in the
background.
4. ‘Charlie Simpsons’ album cover
The CD also uses the same light blue, white,
and green natural looking colour scheme. It is,
also set in a natural looking location (in a field).
His dress sense is similar to reinforce his
image.
5. Get cape wear cape fly’s website
This site uses a more abstract background
the others. The font style is less
conventional then the other sites , but
is still easy to read. The colour scheme
for this website has more of a street
feel to it ,with the grey colour for the
background. This website suggests it
aiming at a younger audience then
most folk.
6. Get cape wear cape flies' album cover.
• This colour is mimicked in the CD
cover of the artist. This CD uses a
more serial approach . In this album
the character is in the background ,as
they the album is being sold more by
the serial image rather then the artists
image.
7. Conclusion
• For a Website or album it is useful to make sure
the logo and font are easy, simplistic but yet
slightly distinctive.
• A predominate calm colour such as white or light
blue can help to give the site or album a calmer
more appropriate feel ,although these
conventions can be subverted .
• Natural locations and themes help convey the
genre , but are not necessary.
•
