Target Audience Questionnaire Analysis

1. Target Audience
Questionnaire Analysis

2. We chose to start with a basic question in
order to be able to categorise the influences
of different generations in our responses. For
example if a particular answer was dominant
we could be led to believe that this could be
influenced by age.
Unfortunately when gaining
responses from our target audience we
received the largest amount of responses
from ‘Under 18’. This was due to this age
group being the easiest group for us to
access due to other age groups being more
unwilling to take part in responding due to
time consumption. Throughout our planning
and production as a group we will take this
into consideration due to our results being
affected.
1. What is your age?

3. 2. What is your gender?
Again, we used another simple question in
order to attempt to categorise our results and
see if there was any recognisable results
related to gender. Although this would be
difficult to determine again we would look at
whether there are any clear divides in
answers, however, we could never say this
definitely.
When asking people and sending
our survey to them to fill out we aimed to
keep the responses between the genders
equal and as close to the 50/50 mark.

4. 3. Do you own a pet?
Due to our documentary being based on
dogs we thought it was vital to ask who out of
our target audience owned pets due to
believing this would influence their decision
into watching the documentary. From this
question we are able to determine who has
an interest in animals, pets and the idea of
owning pets.

5. 4. Do you own a dog?
As a continuation from question 3 we
then decided to ask who out of the
pet owners owns/has owned a dog.
The results showed us who owns a
dog therefore can be suggested to
like dogs and have a passion for
them therefore being more likely to
watch a documentary which is based
on dogs. However, this question only
asks who owns them and therefore
this can only be a prediction. For
example the dog they own may be a
family pet or the people who do not
own dogs may still like dogs however
not own one themselves.

6. 5. Do you have an interest in dogs?
In comparison to question 4, question 5
of our survey allowed us to gather a
larger understanding about our target
audience and their opinion on dogs.
From this we are able to see on a scale
our target audiences opinions. We can
predict that the people who claim to
‘love’ and ‘like’ dogs would be most
likely to watch a dog documentary
meaning that it is likely 82% of our
target audience who completed our
survey would be likely to watch our
documentary in comparison to 18%
who would be more likely not to.

7. 6. Have you ever witnessed animal cruelty?
The results show a clear
positive divide into the
witnessing of animal cruelty.
Although this was a good result
to receive from our target
audience it is still sadly shown
that nearly 1/3 people have
witnessed an animal being
treated poorly therefore
meaning the subject needs to
be explained to the public more
in order to show the
punishments and what would
be best to do in an experience
where animal cruelty is
witnessed in order to reduce
the statistic. These results are
also quite bias due to the target
audience coming from the
same area etc therefore we are
unable to know whether this
varies positively or negatively
elsewhere in the country.

8. 7. If you witnessed animal cruelty what would you do?
Once finding out the percentages of our
target audience who had and who
hadn’t experienced animal cruelty we
proceeded to find out what they would
do if they were to experience animal
cruelty first hand. Our results showed a
variation of responses, the most
popular being reporting the crime at
57%. The second most popular
response was to step in at 36%. These
two results suggest that the largest
percentage of people would use their
own power in order to stop the crime,
however, it could be thought that the
people who responded report it in
comparison to step in would do this
based upon their own safety and the
situation they are in. This is supported
to the response from the ‘other’
specification.

9. 8. Would you consider owning a rescue dog?
Due to our documentary being
upon both the positive and negative
life in which a dog can experience
we were interested upon the
opinion of rescue dogs from our
target audience. Within our
documentary we want to look at
rescue dog homes and examine the
statistics, timings etc of dogs being
rehomed. From this question we
can gain a better understanding
into how our target audience feel
about rescue dogs for example
whether they trust rescue dogs,
believe they are different to dogs
which havent been rehomed etc all
based on whether they would own
one themselves or not.

10. 9. Are you open to any breed?
The results received from this
question show that 52% of our
target audience who answered our
questionnaire are not open to any
breed of dog. We believe this is due
to cases shared in the news which
recognise ‘dangerous dogs’ due to
violent incidences such as
people/dogs being attacked,
children being killed etc.
Due to this response
throughout our documentary we
shall ensure that we don’t focus on
one breed in order to appeal
interest to the largest group of
people.

11. 10. How much do you know about animal cruelty?
Our results we received showed that
only 14% of people who completed
our questionnaire know ‘a lot’ about
animal cruelty. Therefore due to this it
is easy to recognise that animal
cruelty is a topic which needs to be
educated to people more in order to
ensure the crime can be reduced.
As many people admitted
to not knowing much (if anything)
within the results it is thought that a
documentary on animal cruelty would
be popular due to more people
wanting to know more about it the
topic.

12. 11. Would you watch a documentary on dogs?
The results we received showed a
dominant response with 79% of people
saying yes, 14% saying maybe and
finally only 7% saying no.
We are shown from a small
sample that this topic of documentary
would be popular due to the mass
claiming they would watch it and if not
maybe watch it.
This could be due to a
documentary based on dogs not having
a fixed target audience and appealing to
a large group of the public.

13. 12. Would you watch a documentary on animal cruelty?
Although we were led to believe
from our results due to many
people not having much knowledge
on animal cruelty we thought it
could make the topic more popular
the last question of our survey
slightly conflicts this idea.
39% of responses said
they would watch a documentary
on animal cruelty whereas 47% of
people said maybe. This suggests
to us that animal cruelty is a
controversial topic which some
people, especially animal lovers,
may not want to watch. However
due to answering maybe we cannot
define this completely.