A demonstration of emedia UK's innovative and effective lead generation, brand awareness and click-through campaign options.

1. accelerated lead
generation
How our
Lead Generation
Programmes Work

2. How Cost-per-Inclusion works
Click-to-Web campaigns
use ‘inclusions’ - one of
the adverts in our emails.
Every bulletin consists of
4-6 inclusions, each with
their own imagery, up to
70 words of copy, call-to-
action and links.

3. How Sponsorship Inclusions work
Much like Click-to-Web, a Bulletin
Sponsorship campaign uses
‘inclusions’ - one of the adverts in
our emails.
A Bulletin Sponsorship allows you to
dominate a bulletin.
Your are guaranteed top-billing
within the message, top headline, 70
words of copy, call-to-action, link to
chosen url, imagery and a tower
banner that spans the bulletin.

4. How Cost-per-Lead works
Cost-per-Lead programmes guarantee timely, specific results. Tell us:
How many
Your target
leads you
audience Return to you
need
a campaign
We analyse your
plan with
requirements and
timescales
collateral
and a Cost-
available
per-Lead rate
What
product/ for approval
Your budget
collateral
promoting
A CpL campaign guarantees a ROI, plus high levels of exposure as
we use multiple, selected bulletins to generate the response you
require.

5. How Cost-per-Lead works
We run an inclusion for your product in our email bulletins
- whichever best reach your target market. The reader, if
interested, clicks on one of the links of your inclusion.

6. How Cost-per-Lead works
The reader is
taken to a
customised
form, already
They then populated
answer any with their
qualifying details to
question(s). check.
And submit them to get access to your collateral.

7. How Cost-per-Lead works
The reader is then taken to a screen
confirming that the collateral has been
emailed to them.

8. How Cost-per-Lead works
The results are collated, cleaned and verified by us, making
sure that they match your qualifying criteria, before being sent
to you or fed into your CRM system.

9. How emedia Surveys work
We help you to develop
the 8 questions that will
form your bespoke
Upon completion, you survey. You select your target
receive a report of the audience and we
findings and full contact identify the ideal
details of respondents. bulletin audiences.
Each interaction is
followed-up via our emedia will prepare the
Lead Nurturing survey, using your
software, ReTouch, with branding.
a customised message.
We run your survey in Approval. We only begin
multiple, sole a survey when you are
branded, bulletins to get 100% happy with the
subscriber participation. format.

10. How emedia Surveys work
The subscriber receives a solus email featuring
your offer/information, branded under one of our
email bulletin titles, and clicks to take part.

11. How emedia Surveys work
The reader is taken to a customised form
and answers questions in the survey.

12. How emedia Surveys work
On completion of the questions, the reader is
taken to a form already populated with their
details to check before submitting.

13. How emedia Surveys work
The reader, upon submittal, is taken to
screen confirming receipt and informing
that advertiser may contact…

14. How emedia Surveys work
Before being redirected to a url of your choice.

15. How emedia Surveys work
The results are collated, cleaned and verified by us, making
sure that they match your qualifying criteria, before being sent
to you.

16. How our Turn-Key Solution works
Decide who you
It’s up to you. want to contact
We can use any of We can nurture or
our campaign We review and
enrich your
optimise your
products and lead leads, ensuring
marketing assets
enhancements to they are warm for
to drive leads
follow-up
craft a complete
solution that fits
your needs.
You pay only for We create original
the results from collateral to
Totally within your target strengthen your
new, completely market campaign
bespoke, 100%
We tell you how
effective. many leads to
expect and when
you’ll get them

17. accelerated lead
generation
Contact:
www.emedia.co.uk
sales@emedia.co.uk
+44 (0)207 098 2200
30 Farringdon Street
London
EC4A 4EA
emedia is a division of Reed Business Information Limited, part of the Reed Elsevier Group plc.
Reed Business Information Limited is a company registered in England & Wales.
Quadrant House, The Quadrant, Sutton, Surrey. SM2 5AS.
Company Number: 151537
VAT Number: GB 235 7235 65