1. ProductivityPal
Executive Summary
Fundamental Problem
While the Internet provides businesses with a wealth of information at their
fingertips, instant communication, and access to resources around the world, it also
creates infinite distractions for employees.
Company and Product Overview
ProductivityPal is a comprehensive productivity and management consulting
company that utilizes technology as a tool to help businesses get the most out of
their employees. Our proprietary software, EddyMole, monitors employees at their
workstations, records data from the employees computer, and then runs algorithms
against the data to make suggestions and predictions that help managers identify
issues and ultimately get more from their workforce.
Sales and Marketing Strategy
ProductivityPal’s strategy is to target the call/data/BPO center industry.
This industry relies on large numbers of hourly workers that accomplish many tasks
during the course of their workday. Often times, a single manager will over see
hundreds of employees. We see the call/data/BPO center industry as the perfect
place to prove our concept, refine our sales pitch, and quickly build revenue before
scaling to businesses in other industries.
ProductivityPal has positioned itself as a “third party verification” service
within the call/data/BPO industry. The centers can advertise that they use
ProductivityPal to their customers, ensuring the customer that they are getting the
most productive and efficient workers for their outsourced dollars. This allows
ProductivityPal to market to both the call/data/BPO centers as well as the American
companies that outsource labor.
Users and Customers
Our customers are the employers of the users. Customers will either see an
increase in revenue and employee productivity; otherwise, customers will terminate
the agreement.
Marketing Experiments
Currently our marketing is primarily focused on a sales team pounding the
pavement in tech cities, SEO, and word of mouth within networks our founders
previously established from owning and running call centers. As our marketing
budget grows we plan on attending conferences and tradeshows and advertising in

2. trade publications. We are tracking marketing costs to accurately calculate
customer acquisition metrics so that marketing dollars can be allocated in the most
efficient manor.
Sales Process
We have developed a ten-step sales process that guides our sales team from
lead generation to payment. Each step in the process must be completed before
moving on to the next. The average time for this process to be completed is between
3 and 6 months.
1) Lead generation: leads brought in through sales team’s market presence,
cold calling, and our website
2) Lead qualification and recognition of value proposition: three fundamental
questions must be answered; Why does the lead need to buy? Why do
they need to buy from us? Why do they need to buy now?
3) Champion: Indentify or create a champion that helps us navigate within
the prospect organization
4) Executive Sponsor: Present our value proposition to someone with
authorization to buy our product. Typically this is either the CEO or COO.
At this point our sales team may opt to bring in our executive team to
gain access to our Executive Sponsor. Our objective is to get our
Executive Sponsor to agree that if our Proof of Concept is successful they
will buy. For this to happen they must agree on our value and price.
5) Proof of Concept: We provide the prospect with a one-week free trial. In
order to receive this the Executive Sponsor must sign our P.O.C.
document that indentifies our expectation for an order if our product
works as expected.
6) Formal Pricing: Formal quote is sent stating our pricing along with a term
sheet stating our broad business terms.
7) Negotiations: If pricing is a problem, we need to go back and re-confirm
the value to the prospect.
8) Agreement: Once pricing and terms are agreed upon, we must work our
way through the mechanics of getting the contract signed and having a
P.O. issued.
9) P.O. and Contract: The deal can be booked once we have a signed contract
and P.O. At this point EddyMole is installed on prospects computers.
10)Payment: At this point in the sales process the customer has paid and is
happy with our service.
Key Partnership
We have partnered with Awareness Technologies Inc (ATI), from whom we
are licensing their employee-monitoring software. ATI primarily works with
organizations that deal in highly sensitive data. They currently have about 100,000
users. We believe that we can increase their user base by as much as 500% as they
have not even touched our niche.

3. Cost
- cost of goods produced: $11.64 per month x 0.7 = $8.15 per month per user
- server cost: pass directly on to customer
- customer support: 24/7/365 = $2500 per month (based in the Philippines)
Initially, executive team will do support at no cost.
-IT support: similar to customer support, cross-trained in IT, for only an
additional $500 per month.
Advertising
$400 per month will go towards search engine optimization, cost per click
campaigns, and cost per acquisition campaigns (database purchases).
Revenue Model
- Managed: $89.95 per month per user
- Unmanaged: $19.95 per month per user
Margin
- Managed: $89.95 - $8.15 = $81.80 per user per month
- Unmanaged: $19.95 - $8.15 = $11.80 per month per user
Break Even
Projected customers will include a combination of both managed and
unmanaged. Break even occurs at 36 managed user or 254 unmanaged users.
Subscription Model
We have chosen a subscription based model so that customers don’t have to
risk much cash, but there is a continuous pipeline of business.
ProductivityPal 2.0
Once significant user base has been created, we plan to develop an algorithm
and offer it as an upgrade to existing clients.
Risk
-Existing competitors already in the market
-Mass human extinction (e.g., nuclear warfare, global famine, etc.)
-Paradigm shift in workflow