Research task 2b

1. Ellie Money

2. Masthead:
The brand image of ‘NME’ is copied from the front cover onto the
contents page to anchor the two pages together and set a theme
throughout the magazine.
Main image:
The main is of a young women
standing in front of a bus. This is a
very casual image so portrays a
suggestion for who the magazine
is represented at. The main image
implies that the target audience is
for the younger generation who
have very chilled out personas.
The Main is also surrounded by a
border, this makes it look more
appealing and professional.
Colour scheme:
The use of colour used on the
contents page is similar to the
style on the front cover. In the
sense that they involve the same
colour scheme. Red, white and
black is a good house style to
use because it suggests
seriousness and will make the
magazine appear professional.
Furthermore, clearly this colour
scheme is consistent throughout
therefore it is comfortable and
familiar for the reader.
Rule of thirds (layout):
This contents page has used a
typical rule of thirds however the
columns are un even. Meaning
that the middle third is made to
appear much larger than the
other two which implies it
withholds important information.
Grab quotes:
Grab quotes are a good feature to
use on a contents page because
they entice the reader. This is
because when editors include
quotes from celebrities readers feel
privileged. Furthermore they are
made to stand out by being put in a
different font or being enlarged in
size or by being made bold.
Date/issue number:
This is a relevant feature to
have on the contents page
because it informs the reader If
the articles are relevant to the
time period in which they are
reading it.
Page numbers:
The page numbers are a vital stereotypical feature used in a
contents page because they help[ the reader to navigate the
magazine efficiently if they were looking for something specific.
Subscription:
The use of the subscription helps to
lures readers in because some
people would only buy the magazine
for this purpose as it means if they
contact the numbers provided they
can get cheaper deals on future
magazine purchases.