In what ways does your media product challenge, develop or use forms and conventions of real media products?

1. In what ways does your media
product challenge, develop or
use forms and conventions of
real media products?

2. In what way does your music
videos challenge forms and
conventions?I believe the most notable challenged convention of my
music video would be the idea of feminism being
depicted as stereotypically the representation of women
in music videos is directly through the ‘male gaze’,
women are extremely sexualised and objectified
achieved both through camera shots and clothing. In
complete contrast to this we see the idea of
objectification through a white mask, the female takes
of herself and places on the male. The male is sat
down with the female over him, creating empowerment
and dominance.

3. After getting audience feedback, I found that the
photographic images within the music video worked,
the positive comments were comforting after my
partner and myself steered away typical conventions
by using still imagery. However, by using faced pace
editing between the images it was seen to be
extremely effective. The images also were a strong
link to the feminist message the music video
portrayed. The message was reinforced by the
powerful women that featured in our promo along
side the more sexist images from the 50s.

4. In what way does your music
videos develop forms and
conventions?I believe the editing techniques such as effects my
partner and myself have used develop forms and
conventions as we have typically used faced paced
edits however the different shots change between
effects from ‘Black and White’ to ‘Extract’, this gives
the music video a more abstract appearance, which
could be argued that the message of our promo can
be seen to be abstract.

5. Another way I feel we have developed forms and
conventions is the words that appear in white on a
black background, words varying from lyrics to
phrases of power, “Take Control”. This element is
slowly becoming popular in the music video
industry however is still relatively new.

6. In what way does your music
videos use forms and
conventions?
One way my music video uses forms and conventions is
through the close up of lips (to emphasise the lyrics) also other
various shot sizes that we used. An example of an artist that
has used an extreme close up of their lips is Azelia Banks in
her ‘212’ video. Another convention my partner and myself
conformed to was the length of the music video as typically
they vary between 2-4 minutes, the end result of ‘Feminarchy”
was roughly 2 minutes and 30 seconds.