2. Mood Board
My mood board contains images I feel represent my idea for
advert. This is the lower school advert and shows images
relating from year 7’s to year 11’s. The eyes are instantly drawn
to the Ringwood school logo, an imperative part of the advert
to clearly show what school this is advertising for. Secondly you
see students dressed smart in uniform and a new uniform
design down the bottom. This suggest the school is smart and
professional. As well as this we have books and images of
like results – as this will be part of my advert to show studious
elements of the school and the fact you can achieve good
results. Furthermore it shows the social side of school life as
for example the students in PE kit with sports related objects
(i.e. rugby balls, netball balls)to show the sports clubs that are
run and other things like photos of prom for older students. I
think the idea of extra curricular activities and the more social
side of school appeals to young people as it shows them their
time will be fun at Ringwood.
3. Lower School
The lower school advert will start with a bell ringing (like a school bell) and then a
sound effect of people bustling to emulate the school environment.
I will then have a voiceover of children asking each other what they have today:
‘I've got trampolining in PE!’, ‘I’m making a speaker in technology’, ‘I've got maths,
my favourite subject!’, ‘We’re doing science experiments in biology!’ etc.
Voices fade into the background and background music underscores the rest of
the advert. It is quiet yet light adding interest to the advert.
Older voiceovers (like voxpops) will play next: ‘My son went to Ringwood and got
his target results to go to his dream college’, ‘My daughter loves all the clubs she
can do at Ringwood!’ and ‘My children have all the support to succeed
educationally and socially’.
Lastly the voices fade out leaving just the music and a straightforward voiceover at
the end (adult voice) just explaining the open day dates and other essential
information about prospective students and the school.
4. Mood Board 2
For my mood board I've got an image in the top
of students getting good results to show that Sixth
will bring good results, as well as the UCAS and
apprenticeships logo. This shows that my advert will
focus on the support and results you get form
that can help you with these things. As well as this I
images of charity, one of many enrichments you can
from sixth form. The school logo is prominent to clearly
show it is about Ringwood. Additionally I've included
hand out given to prospective students that includes
head and deputy head boys and girls – it looks smart
and formal. In contrast there is a photo of fancy dress,
showing the sixth form life isn’t just study – it can be
silly, fun and about other things than results. Lastly I've
included the new café posters, as this a unique selling
point and appeals to students. There is also a photo of
graduation which I may include in my advert.
5. Sixth Form
My sixth form advert will start with a few seconds of vox pops of students and what
their thoughts and feelings on Ringwood are, as well as results i.e. ‘I got all A’s’,
‘I've got so much support for uni applications’, ‘ I love the social side of sixth form’,
‘there's other options for me than just university’.
There will be fun yet quiet music in the background to underscore the advert.
There will again be a vox pop from the two head students to appeal to the students
(talk about less formal things i.e. graduation, committees, new café).
Finally to end the advert there will be an adult voiceover to give all thre essential
information of the advert.
