Discussion Question 1Read the article Advertisings New Medium.docx

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Discussion Question 1 Read the article "Advertising's New Medium" and answer the following. The main objective of marketing communications (i.e. advertising) is often assumed to be to make sales. However, research suggests that other important advertising effects need to be considered in the advertising strategy. Discuss the intermediate effects of advertising. Provide examples. Discussion Question 2 The global advertising industry has experienced major consolidation, with a few large communication companies controlling most major advertising, public relations, research, and digital marketing services. Visit the websites of the communications groups WPP (Links to an external site.), Omnicom Group (Links to an external site.), Interpublic Group (Links to an external site.), and Saatchi & Saatchi (Links to an external site.). Based on the information provided about these companies, create a list of factors that global marketers should consider when working with the agencies to create a global advertising campaign and provide advertising services in major countries. Discuss your reasoning. Discussion Question 1 Read the article "Advertising's New Medium" and answer the following. The main objective of marketing communications (i.e. advertising) is often assumed to be to make sales. However, research suggests that other important advertising effects need to be considered in the advertising strategy. Discuss the intermediate effects of advertising. Provide examples. Discussion Question 2 The global advertising industry has experienced major consolidation, with a few large communication companies controlling most major advertising, public relations, research, and digital marketing services. Visit the websites of the communications groups WPP (Links to an external site.), Omnicom Group (Links to an external site.), Interpublic Group (Links to an external site.), and Saatchi & Saatchi (Links to an external site.). Based on the information provided about these companies, create a list of factors that global marketers should consider when working with the agencies to create a global advertising campaign and provide advertising services in major countries. Discuss your reasoning. .

Education

Discussion Question 2
The global advertising industry has experienced major
consolidation, with a few large communication companies
controlling most major advertising, public relations, research,
and digital marketing services. Visit the websites of the
communications groups WPP (Links to an external
site.), Omnicom Group (Links to an external site.), Interpublic
Group (Links to an external site.), and Saatchi & Saatchi (Links
to an external site.). Based on the information provided about
these companies, create a list of factors that global marketers
should consider when working with the agencies to create a
global advertising campaign and provide advertising services in
major countries. Discuss your reasoning.

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Since Internet usage has been increasing so much in the last 15 years, and particularly in the last 10 years, many companies have found new possibilities to promote their products. These new approaches are mainly used as a communication tool and are called social media. Social media monitoring is an important component but is still in the early stages. Generally, companies approve social media as an effective tool to exceed and support marketing communication. Social media still has huge growth potentials regarding the differentiation and specification of different platforms, because not all of them are suitable for every company. In my country (Sudan), social media networks are widely used covering large demographic areas, but still not fully used and extended to utilize this tool to increase the market outcome and socialize the marketing channels to claim these resources. This dissertation will highlight the main business benefits of Social Media Marketing and present the various techniques available to market businesses on the different Social Media channels.

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Advertising Learning Objectives Upon completion of this chapter the student will be able to: • Describe the types of advertising and the advantages and disadvantages of advertising. • Discuss the roles of the target market, objectives, and the budget in the advertising plan. • List the types of advertising and creative strategies used when developing advertising plans. • Explain the Five W’s of media planning and define common media terms. • Describe the media planning process including selection of media and development of a media plan. 4 © Ekaterina VoinovaiStock/Thinkstock Pre-Test Chapter 4 Pre-Test 1. The purpose of advertising is to a) give the correct target audience the most effective message at the best price possible. b) communicate with research-specified target market segments in a personal manner. c) effectively market and sell unique products at the highest profit margins possible. d) efficiently communicate a message about a company or product through the use of unpaid publicity. 2. Most of the money in an advertising budget is used for a) production costs. b) advertising agency salaries. c) media planner salaries. d) media buys. 3. Which type of advertising strategy is most often associated with humor? a) Brand imaging b) Brand positioning strategy c) Affective strategy d) Resonance strategy 4. refer(s) to the number of people a media buy reaches in the primary target audience, combined with the frequency. a) Gross rating points (GRPs) b) Targeted rating points c) Ratings d) Cume 5. What helps determine where to place ads in order to reach the largest audience at the lowest cost? a) Key media problem b) Media vehicles c) Media kit d) Media objectives Answers 1. a) give the correct target audience the most effective message at the best price possible. The correct answer can be found in Section 4.1 2. d) media buys. The correct answer can be found in Section 4.2 3. c) Affective strategy. The correct answer can be found in Section 4.3 4. b) Targeted rating points. The correct answer can be found in Section 4.4 5. a) Key media problem. The correct answer can be found in Section 4.5 Introduction Chapter 4 Introduction Pepsi MAX ran an ad that showed NASCAR driver Jeff Gordon disguised as a geek. He went to a car dealership and chose a flashy sports car to test drive and then took the salesperson on a wild ride that scared him. The salesperson was so upset that he wanted to get police involved. Viewers thought the video was hilarious and spread the word for others to watch. While this video ad campaign may have appeared to be an amateur video, a lot of thought and planning occurred prior to the launch of this campaign. The video on YouTube was very successful with over 36 million views (The top 20 most-shared video ad campaigns for March 2013—pranks & hoaxes 2013). Pepsi MAX Test Drive This video shows the popular ad featuring NASCAR driver, Jeff Gordon: http://www.youtube.com/watch?v=Q.

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galerussel59292

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Write a five to seven (5-7) page paper in which you: 1. Compare and contrast the major characteristics of the political and reform eras of policing. 2. Identify the skills and knowledge that are imparted to police trainees during their academy training and explain the importance of these skills in relation to real world applications. 3. Provide your own definition of community-policing and explain the difference between community policing and traditional policing. 4. Critically examine the important elements of implementation and evaluation phases of community policing and problem solving. 5. Determine the top five (5) qualities that detectives and undercover officers need to possess (one [1] being the most important). Provide a rationale for your response. 6. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. MBA 6601, International Business 1 Course Learning Outcomes for Unit VI Upon completion of this unit, students should be able to: 8. Examine the major marketing considerations applicable to international business. Reading Assignment In order to access the following resource(s), click the link(s) below: Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=109289010&site=ehost-live&scope=site Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=35637667&site=ehost-live&scope=site Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging. Benefits Magazine, 53(3), 34–39. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc t=true&db=bth&AN=113183936&site=ehost-live&scope=site Unit Lesson There are two ways to look at global marketing strategies. One way is to look at a company’s marketing orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In the United States, marketing orientation started with the production concept (1920s) and evolved to the present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work well in the foreign markets. These orientations depend on the types of products produced and the types of buyers purchasing the goods. T.

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Role of ethics 15/20 Very good knowledge of the learning objective; all areas addressed; clear links to theory; does not go beyond taught material. However, too theoretical and lacks specific examples. Social criticism 8/20 Sound knowledge/understanding of social criticism of marketing. For example, cultural/religious backlash, promoting harmful products and deceptive adverts but discussion is too short and lacks in-depth explanation and specific examples. Conclusion 11/20 Again, a well written conclusion; clearly mentions all areas; attempts to link to theory and engages reader. However, lacks in-depth evaluation and recommendations/ final thoughts. In today’s competitive business environment, marketing plays a crucial role in the success of any organization. An enterprise must always try as much as possible to gain a lot of customers as well as establish its brand to reach its marketing objectives. Besides, without the incorporation of an appropriate marketing tool and strategy, attaining the set goals can be difficult (Pulizzi, 2012, p. 118). As such, it is not only about the marketing activity that the business employs, but the approach that it integrates that would determine the effectiveness of the whole exercise. Several strategies exist that companies can use to promote their products or services and online marketing comprises one of them. Typically, online marketing which is also known as digital marketing, online advertising, or internet marketing refers to a marketing approach where the company promotes its products or services via the internet using various digital platforms or tools. It is more complicated and contains various marketing elements compared to other traditional methods such as advertising. Today, online marketing has gained considerable prominence, and almost every firm is using it in promoting as well as establishing a brand for their products or services. According to (Mulhern, 2009, p. 85), digital marketing has undergone tremendous growth, and many enterprises consider this approach because it is convenient, less costly, flexible, and can reach a broader customer base. Moreover, the advancement of technology has contributed substantially to the development of online marketing. Therefore, by utilizing the concepts of the topic of study, this paper aims to evaluate the progress of online cmarketing over the past ten years by looking at some of its benefits to organizations. The essay will also explain the role of ethics in marketing and its significance. Finally, the study will evaluate the major social criticism of marketing. Before looking at the development of digital marketing, it is essential to understand how it works. Generally, internet marketing works in a much simple way compared to other conventional marketing methods. An organization only needs to develop an efficient website where they can post information about their products or services a.

Role of ethics 1520 Very good knowledg.docx

daniely50

chapter 7 imc mkt.ppt

DiribaGebisa

Updated - Has PR Been Slow to Adapt to New Media?

Erica Myers

Chapter under a Choo Figure 9.1 The adver often is to specific st approach for everyo a nail” ap Today it’s advertisin implicatio communi than one The integ many div regardles surprised 9 from Launc Creative Com requested b ose You Upon 1 Six Months rtiser’s toolb o figure out w trategic issue h that they us one. Specializ pproach won’ s more comm ng business a ons are huge icate with cu way to skin a rated market verse element ss of where th d how often it ch! Advertisin mmons Attrib y the work’s ur Com a Creat s to Launch! ox is a deep o which tool—o e. In the old d sed over and ze in outdoor ’t cut it anym mon for agenc as in the com e. This switch stomers that a cat. ing communi ts to be sure t his interactio t’s a problem g and Promo bution‐NonCo original creat Ch munica tive Str ! one, and it’s or even better days (say, fift over for ever r? Roll out th more. cies to think munications h is a constan t makes sense ications persp that the clien n occurs. Tha m—especially tion in Real T ommercial‐Sh tor or licensee hapter 9 ation W rategy a expanding b r, combinatio teen to twent ry client. Goo he poster boa about thems business. Su nt reminder th e for that par pective emph nt’s message at sounds lik in an industr Time was adap areAlike 3.0 L e. © 2014, th 9 Weapon and Me by leaps and b on of tools—w ty years ago) od at doing TV ards. But yest selves as bein ure, that’s jus hat we need rticular segm hasizes the ca touches the c ke plain comm ry where a cl pted by The S License witho he Saylor Fou ns: SS+K edia Tac bounds. Inde will work bes ), agencies ten TV commercia terday’s “ham ng not so muc st a word cha to consider a ment—and the areful, strateg customer in mon sense, b lient might gi Saylor Founda out attributio ndation. K Decide ctics eed, the prob st to solve a nded to have als? Shoot th mmer in sear ch in the nge—but the any way to ere’s often m gic blending o the same way but you’d be ive its advert ation n as es blem e one hem rch of e more of y tising UMGC has modified this work and it is available under the original license. http://www.saylor.org/site/textbooks/Launch!%20Advertising%20and%20Promotion%20in%20Real%20Time.pdf http://creativecommons.org/licenses/by-nc-sa/4.0/ business to one agency, hire a separate firm to handle its public relations, and have still another conduct sales promotions. Most major agencies today practice the integrated marketing approach in some way, often by starting new divisions to handle areas they didn’t tackle before, or buying (or allying with) smaller, specialized shops that are already experts. The client is ultimately accountable for managing its agencies in a way that supports its overall communications vision. For example, SS+K worked with msnbc.com’s search agency 360i to support the inte ...

Chapter under aChooFigure 9.1The adveroften

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Assignment ContentThis week you learned about the application .docx

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Assignment Content This assignment offers you the opportunity to explain the commonalities found in different religions, provide examples of situations involving ethics that are faced by people in the world today, and identify contemporary challenges and issues related to religion. Select and complete either Option A or Option B. Option A: Written Summary Write a 525- to 750-word paper that addresses the following topics: What is essential (in the practices and beliefs) for a tradition to be called a religion? Illustrate your points by referring to the commonalities of at least 2 different religions. Include specific examples from the various religious traditions described in the Week 1 readings, such as a belief in one God or many gods and goddesses, the removal of one’s shoes before entering a place of worship, bathing and baptism as methods of spiritual purification, or refusing to eat certain types of meat. You may also include examples from your own religious tradition or another religious tradition with which you are familiar. What place does religion have in making ethical decisions? Include specific examples of situations involving ethics faced by members of a religion today. Reflect on your own spiritual beliefs, how have your ethics been influenced personally or professionally? If you hold no spiritual beliefs, consider how individuals you may know or work with are faced with ethical decisions that are influenced by their beliefs. Consider what you know about religion today. What are some modern issues that may be affecting religious traditions? How are these religions handling these issues? Format your paper according to appropriate course-level APA guidelines. You may find helpful resources for completing your assignment in the Center for Writing Excellence in the University Library. Option B: Presentation Prepare a 10- to 12-slide presentation that addresses the following topics: What is essential (in the practices and beliefs) for a tradition to be called a religion? Illustrate your points by referring to the commonalities of at least 2 different religions. What place does religion have in making ethical decisions? Include specific examples of situations involving ethics faced by members of a religion today. Aside from ethical challenges, what are some contemporary challenges and issues related to religion? Include specific examples from the various religious traditions described in the Week 1 readings, such as a belief in one God or many gods and goddesses, the removal of one’s shoes before entering a place of worship, bathing and baptism as methods of spiritual purification, or refusing to eat certain types of meat. You may also include examples from your own religious tradition or another religious tradition with which you are familiar. You may use Microsoft® PowerPoint® or some other presentation format for this assignment. Use bullet points and images or graphics to illustrate your mai.

Assignment ContentThis assignment offers you the opportuni.docx

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Assignment Content This assignment has two parts. Part 1: Problem Statement View the Dissertation Series Tutorial - Problem Formulation . Read the Guide to Developing the Problem Statement and then review the two sample problems below: SAMPLE PROBLEM 1: The problem is that husbands caring for wives with breast cancer have a demanding caretaking schedule, resulting in failure to practice their own self-care (LeSeure & Chongkham-ang, 2015). SAMPLE PROBLEM 2: The problem is that despite extreme workplace stress, police officers lack stress management skills, resulting in diminished health, family life, and work performance (Toers-Bijins, 2012). Write a 1-sentence original problem for a prospective study you might conduct using the format below: The problem is that _____ (state problem), resulting in ______ (consequence). Include a citation to support the problem, and provide a reference. Part 2: Background to the Problem Locate 2 or 3 peer-reviewed scholarly articles (published within the last 5 years) from the University Library that address the problem. Write 1 to 2 paragraphs providing a brief description and background of the identified problem using the scholarly articles to support the existence of the problem. Be sure to use scholarly voice. Use the provided Research Outline Template to ensure proper APA formatting. Note: Beginning this week, you will be using this template for your assignments, with the expectation that all revisions are incorporated from feedback from previous week(s). Include APA-formatted in-text citations, a title page, and a reference page. Submit your assignment. Note : You will continue to narrow the focus of the problem as you continue reading relevant literature. Resources CDS Central CDS Central > Student Resources Copyright 2020 by University of Phoenix. All rights reserved. Use this space to build your submission. You can add text, images, and files.Add Content .

Assignment ContentThis assignment has two parts.Part 1.docx

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Assignment Content This assignment is designed to help you think about how the Founding Fathers wrote the Constitution and examine how the Presidency and Congress are functioning today. Consider the current Congress and Office of the President. Discuss how contemporary activities of these two branches of the U.S. government compare and contrast with the intentions of the founders. Use specific examples, and include support from at least 3 sources, 1 of which can be your textbook. Your examination of the topic should include information about the following: Structure and makeup of Congress Differences between the House of Representatives and the Senate Powers granted to Congress and the President under the Constitution Checks and balances of power, considering Congress, the President, and the judiciary Roles and responsibilities of the President Evolution of presidential power How bills become laws Format your assignment as one of the following: 18- to 20-slide presentation with detailed speaker notes 875-word paper Include APA citations for all unoriginal ideas, facts, or definitions and an APA-formatted reference list. Submit your assignment. .

Assignment ContentThis assignment is designed to help you .docx

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Assignment Content There are various schools within Buddhism, which you have learned about this week. In this assignment, share what you have learned about Buddhism overall, and compare and contrast the schools of Buddhism. Write a 350 word paper that includes the following: A summary of the major historical events related to Buddhism and the life of the Buddha An explanation of the basic teachings and moral aspects of Buddhism, including the three marks of reality, the Four Noble Truths, and the Noble Eightfold Path A comparison of the three major Buddhist traditions—Theravada, Mahayana, and Vajrayana—and how each tradition developed from the early teachings Include APA-formatted citations and a references page. .

Assignment ContentThere are various schools within Buddhis.docx

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Assignment Content There are two deliverables for this assignment. You will fill out and submit the Financial Transactions Risk Table and you will write and submit a 1,050- to 1,400-word paper. Address the following in your paper: Describe risk exposures by filling out the Financial Transaction Risks Table. Describe features you would choose to measure interest risks and identify which transactions are influenced by interest rates or income. Some are influenced by both. Format your paper consistent with APA guidelines. Submit your assignment as a Microsoft® Word document. .

Assignment ContentThere are two deliverables for this assi.docx

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Assignment Content There are offenders whose criminality is based on biological factors. This may or may not be known to the offender prior to a deadly incident like the examples in this assignment. Biological anomalies are not common, but in many cases, the results are catastrophic. The cases outlined for this assignment are some of the most notorious. This assignment will help you develop a better understanding of mental illness and physiology as factors when measuring criminality. Choose a criminal offender from the list below whose criminal behavior was connected to a biological abnormality (physical, psychological, or chemical): Andrea Yates and the documented evidence of psychiatric issues, including postpartum depression and psychosis, prior to murdering her five children. Jeffrey Dahmer and the documented evidence of psychiatric issues prior to murdering 17 men. John Wayne Gacy and the documented evidence of psychiatric issues prior to murdering 33 young men and boys. Charles Whitman murdered 16 people, including his wife and mother. An autopsy suggested Whitman had a brain tumor pressing on his amygdala, a region of the brain crucial for emotion and behavioral control. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes in which you: Summarize the case. Discuss the genetic or physiological evidence that supports the notion that biology played a key role in explaining the offender's criminality. Research the behaviors that constitute psychopathy and discuss in detail the specific behaviors demonstrated by the offender that align (or not) with behaviors indicative of a psychopathic individual. Identify if the positivist perspective applies to your chosen example. Explain your answer. Identify if the punishment rendered in your chosen example best supports the classical or neoclassical perspective of crime. Explain your answer. Include at least 2 academic references and cite your sources according to APA guidelines. .

Assignment ContentThere are offenders whose criminality is.docx

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Assignment Content There are many different threats to the confidentiality, integrity, and availability of data-at-rest, data-in-transit, and processing. Some threats affect one of these security risks (like confidentiality only), and some threats affect more than one or even all these risks. Create a 1-to 2 -page table, in Microsoft® Word, listing a minimum of 6 threats using the column headers and details below: Threat – List the threat. Threat to Type of Data (data-at-rest,data-in-transit, or processing) – Identify the type. Confidentiality/Integrity/Availability– Identify whether some or all are affected by labelling: C, I, and/orA. Mitigation Suggestion – Describe a mitigation plan in 2-3 sentences. Example : Threat : Password Compromise Threat to Type of Data : Data-At-Rest Confidentiality/Integrity/Availability : C & I Mitigation : Employ a strong password that is changed at regular intervals. Do not share your password or write it down on sticky notes on your desk. Include a short paragraph that highlights two access control techniques or policies that enforce security. Cite at least two resources within the assignment in APA format. .

Assignment ContentThere are many different threats to the conf.docx

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Assignment Content The strategic sourcing plan is a plan for how you will do business going forward. The sourcing plan can address how to supply resources to staff, your current and future systems, and how you will purchase raw materials or new IT systems. Develop a high-level IT sourcing plan to guide Phoenix Fine Electronics to adopting enterprise solutions rather than multiple stand-alone systems. As a guideline, your sourcing plan should be a 3- to 4-page outline or summary. Include the following in your sourcing plan: The current technologies being utilized Major issues with that technology New technologies to implement as replacements for current technologies How it addresses the current issues Additional advantages or value added Approximate time frame to implement the technology Any dependencies that the company does not currently have in order to implement .

Assignment ContentThe strategic sourcing plan is a plan fo.docx

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