Discussion Question 1Read the article Advertisings New Medium.docx
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Discussion Question 1 Read the article "Advertising's New Medium" and answer the following. The main objective of marketing communications (i.e. advertising) is often assumed to be to make sales. However, research suggests that other important advertising effects need to be considered in the advertising strategy. Discuss the intermediate effects of advertising. Provide examples. Discussion Question 2 The global advertising industry has experienced major consolidation, with a few large communication companies controlling most major advertising, public relations, research, and digital marketing services. Visit the websites of the communications groups WPP (Links to an external site.), Omnicom Group (Links to an external site.), Interpublic Group (Links to an external site.), and Saatchi & Saatchi (Links to an external site.). Based on the information provided about these companies, create a list of factors that global marketers should consider when working with the agencies to create a global advertising campaign and provide advertising services in major countries. Discuss your reasoning. Discussion Question 1 Read the article "Advertising's New Medium" and answer the following. The main objective of marketing communications (i.e. advertising) is often assumed to be to make sales. However, research suggests that other important advertising effects need to be considered in the advertising strategy. Discuss the intermediate effects of advertising. Provide examples. Discussion Question 2 The global advertising industry has experienced major consolidation, with a few large communication companies controlling most major advertising, public relations, research, and digital marketing services. Visit the websites of the communications groups WPP (Links to an external site.), Omnicom Group (Links to an external site.), Interpublic Group (Links to an external site.), and Saatchi & Saatchi (Links to an external site.). Based on the information provided about these companies, create a list of factors that global marketers should consider when working with the agencies to create a global advertising campaign and provide advertising services in major countries. Discuss your reasoning. .
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Upon completion of the course, students will be able to:
Explain the development of an advertising campaign
Apply advertising strategies to real-world examples
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Access this resource by going to the
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Advertising
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Upon completion of this chapter the student will be able to:
• Describe the types of advertising and the advantages and disadvantages of advertising.
• Discuss the roles of the target market, objectives, and the budget in the advertising plan.
• List the types of advertising and creative strategies used when developing advertising plans.
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Pre-Test
1. The purpose of advertising is to
a) give the correct target audience the most effective message at the best price possible.
b) communicate with research-specified target market segments in a personal manner.
c) effectively market and sell unique products at the highest profit margins possible.
d) efficiently communicate a message about a company or product through the use of
unpaid publicity.
2. Most of the money in an advertising budget is used for
a) production costs.
b) advertising agency salaries.
c) media planner salaries.
d) media buys.
3. Which type of advertising strategy is most often associated with humor?
a) Brand imaging
b) Brand positioning strategy
c) Affective strategy
d) Resonance strategy
4. refer(s) to the number of people a media buy reaches in the primary target
audience, combined with the frequency.
a) Gross rating points (GRPs)
b) Targeted rating points
c) Ratings
d) Cume
5. What helps determine where to place ads in order to reach the largest audience at the
lowest cost?
a) Key media problem
b) Media vehicles
c) Media kit
d) Media objectives
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1. a) give the correct target audience the most effective message at the best price possible. The
correct answer can be found in Section 4.1
2. d) media buys. The correct answer can be found in Section 4.2
3. c) Affective strategy. The correct answer can be found in Section 4.3
4. b) Targeted rating points. The correct answer can be found in Section 4.4
5. a) Key media problem. The correct answer can be found in Section 4.5
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thought the video was hilarious and spread the word for others to watch. While this video ad cam-
paign may have appeared to be an amateur video, a lot of thought and planning occurred prior to
the launch of this campaign. The video on YouTube was very successful with over 36 million views
(The top 20 most-shared video ad campaigns for March 2013—pranks & hoaxes 2013).
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Week Six Lecture Welcome to the world of public relations!.docx
Week Six Lecture
Welcome to the world of public relations! Just what is public relations? Is it advertising? Is it marketing? Is it community activities or crisis management? What do public relations professionals do? Has anyone known a PR professional? Exposure to this individual will reveal a flurry of unending energy and enthusiasm. One of the most important skills of this individual is the ability to develop relationships and contacts with every kind of person. A PR professional can call a CEO and have his or her phone call returned! In addition, a PR professional must possess superior writing skills as well as verbal communication skills. Could this be why Ashford faculty members hold high, rigorous standards for writing?
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Question 1
* From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.
Identification of social networking medium- I think it is important to determine what social media outlets will best suite the goals of the organization. This is important because a mismatch could prove costly. For instance, choosing to showcase the works of a photographer would be better suited for Instagram vs. Twitter.
Content-Providing viewers/site visitors with something worthwhile is the key to getting them to look more in-depth and coming back. The content should have the viewer wanting to see more.
Schedule- How often the content is released is important. Predictability can breed anticipation. With the finicky nature of today’s consumers being what it is today, companies need to take into account the willingness of the potential customer to move on quickly if their needs aren’t met.
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Question 2
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Instructions for the Business Research Project Option:
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The research performed should focus on history and background of the issue and how it is affecting businesses today.
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Required Major parts for paper:
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II. Review of existing literature [history, background, current company experiences]
III. Impact on business [in the past, now, going forward]
IV. Going forward [projected trends, pending legislation, likely regulation, political pressures]
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Topic
The issue chosen for research is the role of new media on marketing in 2017 and beyond. The research project will explore available figures to find out if businesses are still spending big on traditional media advertising, including radio, television, and print media. The data will be compared to spending on online advertising over the past half decade. If indeed businesses are changing their advertising strategies, it will be important to show the effectiveness of new media. According to Forbes, people are watching more videos online and thus businesses may have to take note and create not only interesting but also informative content for their consumers. Social media has already been embraced by most corporations as a form of communication to customers. However, the paper will try and see the importance of having an actual social media strategy and the importance of well trained persons to handle these accounts.
BUSINESS RESEARCH OUTLINE 2
Business Research Outline
I. Introduction
The topic of this research is new media marketing. This is a form of marketing that is anchored on promotion of brands and the sale of products through emerging online channels. New media marketing leverages on the elements of both established and emerging online channels to engage potential and current customers. This channels include display advertising, content marketing and social networking platforms (Calder, Malthouse, & Maslowska, 2016). New media marketing aims at getting the consumer to interact with the brand and engaging them in a way that increases awareness and ultimately product sales. New media marketing has become significantly vital in the digital era and huge a.
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Overview of Advertising Management
Now onto the creative part---advertising! The American Marketing Association (AMA) defines
advertising
as
The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas ("Definition of Advertising," 2013, para. 86).
But before sketching out advertisements, we should understand that advertising plays important role in marketing communications and the business as a whole. Remember the
hierarchy of effects model
?
The steps in that model are awareness, knowledge, liking, preference, conviction, and purchase.
As mentioned, advertisers have to convince customers to travel through all six steps of a model in order to purchase the product.
The main functions of advertising reflect those
six steps
.
Advertising is needed to increase brand awareness or remind a customer of the brand (awareness), inform or communicate product information to the customer (knowledge), to influence or convince the customer that the brand meets his or her needs (liking and preference), and finally add value to the brand by increasing market share (conviction and purchase).
The
advertising management program
is the process of creating the advertising strategy, implement the strategy, and determine the effectiveness.
Overall, there are
three main steps
to the advertising management process: consider the company's goals and objectives as well as the established marketing communications objectives, determine the advertising strategy, implement the strategy, and measure the effectiveness.
In Week 4, we looked at setting marketing communications objectives along with budgeting.
Next, the advertising and marketing managers will determine the advertising strategy.
This includes creating the advertising messages (along with a creative brief) and selecting the preferred media for the advertisements.
Developing the advertising message will be discussed in Lecture #2 and Planning and Analysis of Advertising Media are the topics of the video presentation.
Before the advertising messages are created, the organization will have to determine who will complete that task.
Depending on the business, there are
three
options
: an in-house advertising department, a` la carte advertising, or an external advertising agency.
In-house advertising
is used by a few large companies that want to retain creative control over the message.
An in-house advertising department varies in size but usually includes researchers, creative talent, and media buyers.
The advantage of the in-house advertising departments is that the employees are part of the company's organization and are well versed in its mission and vision.
They could have immediate access to the developers of the product and have more .
Advertising media planning
The document provides an overview of advertising media planning. It discusses how media planning determines which media channels to use to disseminate advertising messages to reach the desired target audience. Media planners consider both traditional media like TV and print as well as new media like digital and social media. Their role has expanded to integrate different media channels and consider both planned advertising as well as unpaid brand exposure through word-of-mouth marketing. The document then outlines the four-step media planning process of setting objectives, developing a strategy, designing tactics, and evaluating effectiveness.
Role of ethics 1520 Very good knowledg.docx
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In today’s competitive business environment, marketing plays a crucial role in the success of any organization. An enterprise must always try as much as possible to gain a lot of customers as well as establish its brand to reach its marketing objectives. Besides, without the incorporation of an appropriate marketing tool and strategy, attaining the set goals can be difficult (Pulizzi, 2012, p. 118). As such, it is not only about the marketing activity that the business employs, but the approach that it integrates that would determine the effectiveness of the whole exercise. Several strategies exist that companies can use to promote their products or services and online marketing comprises one of them. Typically, online marketing which is also known as digital marketing, online advertising, or internet marketing refers to a marketing approach where the company promotes its products or services via the internet using various digital platforms or tools. It is more complicated and contains various marketing elements compared to other traditional methods such as advertising.
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This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
Chapter under aChooFigure 9.1The adveroften
The document discusses integrated marketing communications and the promotional mix. It begins by defining integrated marketing communications as uniting various marketing programs such as advertising, sales promotions, public relations, and direct marketing around a unified message.
It then describes the various elements that make up the promotional mix, including sales promotions targeted at consumers like coupons, rebates, and contests/sweepstakes, as well as business-to-business promotions. It also discusses public relations tools, personal selling, direct marketing, database marketing, and customer relationship management. The integrated approach coordinates messages across different communication channels to create a more powerful impression on customers.
Assignment ContentTo learn how to apply SPCM to a process,.docx
This document provides instructions for a week 2 assignment to continue a flow chart started in week 1 and identify variances within a process by using data from week 1, then complete the week 2 Statistical Process Control Methods worksheet.
Assignment ContentTo prepare for the Week 2 Assessment, .docx
Assignment Content
To prepare for the Week 2 Assessment,
consider
a past or current professional experience where a culture change was needed.
Using the
Organizational Change Chart
,
outline
information about the experience and organization following Kotter’s 8-Step to Change Model as a guiding line.
Kotter's 8-Step Change Model
Step One: Create Urgency.
Step Two: Form a Powerful Coalition.
Step Three: Create a Vision for Change.
Step Four: Communicate the Vision.
Step Five: Remove Obstacles.
Step Six: Create Short-Term Wins.
Step Seven: Build on the Change.
Step Eight: Anchor the Changes in Corporate Culture.
.
More Related Content
Similar to Discussion Question 1Read the article Advertisings New Medium.docx
Mastering Social Media: Workshop 1 Exercises
This document outlines exercises for establishing a solid foundation for social media strategy. It includes analyzing the social media landscape, conducting an internal audit of current social media use, and assessing readiness to engage further with social media. The exercises cover topics such as identifying relevant social media applications, their potential impact on the industry, where customers are active online, monitoring conversations, and benchmarking internal progress against best practices. Completing these exercises would help determine strengths, weaknesses and barriers to better social media engagement.
Enhancement of business via social media marketing
Since Internet usage has been increasing so much in the last 15 years, and particularly in the last 10 years, many companies have found new possibilities to promote their products. These new approaches are mainly used as a communication tool and are called social media. Social media monitoring is an important component but is still in the early stages.
Generally, companies approve social media as an effective tool to exceed and support marketing communication. Social media still has huge growth potentials regarding the differentiation and specification of different platforms, because not all of them are suitable for every company. In my country (Sudan), social media networks are widely used covering large demographic areas, but still not fully used and extended to utilize this tool to increase the market outcome and socialize the marketing channels to claim these resources.
This dissertation will highlight the main business benefits of Social Media Marketing and present the various techniques available to market businesses on the different Social Media channels.
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms (by UnMetric)
Слушай, Публикуй, Анализируй - Интеллектуальное руководство по платформам управления социальными медиа
LISTEN, PUBLISH, ANALYZE : The Intelligent Guide to Social Media Management P...
INSIDE THIS REPORT:
The new intelligent social media workflow to create better content
The new social media platform landscape - and how to LEVERAGE it
How you can use Listening, Publishing & ANALYSISplatforms together to uncover greater intelligence
WHO IS THIS REPORT FOR:
MARKETING VPs & CMOs
Brand MANAGERS
Agency VPs
Senior Marketers
How to Evaluate Return on Investment (ROI) for Your Public Relations
With the decline
of advertising
budgets, I think it
has made the public
relations industry
think a lot more
strategically about
quantifying results.
Essay On What Is Strategy
The article discusses how strategy development must be seen as a revolutionary action within an organization. It lists 10 attributes of such an action, arguing that revolution is needed to secure a position in a changing market. These attributes include having an imaginative vision, subverting the status quo, and empowering employees. The article is relevant to strategic management as it advocates a radical approach to strategy that can identify new market opportunities and drive organizational change.
AdvertisingLearning ObjectivesUpon completion of this ch.docx
Advertising
Learning Objectives
Upon completion of this chapter the student will be able to:
• Describe the types of advertising and the advantages and disadvantages of advertising.
• Discuss the roles of the target market, objectives, and the budget in the advertising plan.
• List the types of advertising and creative strategies used when developing advertising plans.
• Explain the Five W’s of media planning and define common media terms.
• Describe the media planning process including selection of media and development of a
media plan.
4
© Ekaterina VoinovaiStock/Thinkstock
Pre-Test Chapter 4
Pre-Test
1. The purpose of advertising is to
a) give the correct target audience the most effective message at the best price possible.
b) communicate with research-specified target market segments in a personal manner.
c) effectively market and sell unique products at the highest profit margins possible.
d) efficiently communicate a message about a company or product through the use of
unpaid publicity.
2. Most of the money in an advertising budget is used for
a) production costs.
b) advertising agency salaries.
c) media planner salaries.
d) media buys.
3. Which type of advertising strategy is most often associated with humor?
a) Brand imaging
b) Brand positioning strategy
c) Affective strategy
d) Resonance strategy
4. refer(s) to the number of people a media buy reaches in the primary target
audience, combined with the frequency.
a) Gross rating points (GRPs)
b) Targeted rating points
c) Ratings
d) Cume
5. What helps determine where to place ads in order to reach the largest audience at the
lowest cost?
a) Key media problem
b) Media vehicles
c) Media kit
d) Media objectives
Answers
1. a) give the correct target audience the most effective message at the best price possible. The
correct answer can be found in Section 4.1
2. d) media buys. The correct answer can be found in Section 4.2
3. c) Affective strategy. The correct answer can be found in Section 4.3
4. b) Targeted rating points. The correct answer can be found in Section 4.4
5. a) Key media problem. The correct answer can be found in Section 4.5
Introduction Chapter 4
Introduction
Pepsi MAX ran an ad that showed NASCAR driver Jeff Gordon disguised as a geek. He went to a
car dealership and chose a flashy sports car to test drive and then took the salesperson on a wild
ride that scared him. The salesperson was so upset that he wanted to get police involved. Viewers
thought the video was hilarious and spread the word for others to watch. While this video ad cam-
paign may have appeared to be an amateur video, a lot of thought and planning occurred prior to
the launch of this campaign. The video on YouTube was very successful with over 36 million views
(The top 20 most-shared video ad campaigns for March 2013—pranks & hoaxes 2013).
Pepsi MAX Test Drive
This video shows the popular ad featuring NASCAR driver, Jeff Gordon:
http://www.youtube.com/watch?v=Q.
Imc
Sales promotion is a tool used in integrated marketing communications to boost sales and attract new customers. It allows companies to temporarily lower prices to gain customers without incurring losses. Sales promotions influence trade and consumer behavior by increasing customer numbers, sales, attracting new customers, and rewarding loyal ones.
Week Six Lecture Welcome to the world of public relations!.docx
Week Six Lecture
Welcome to the world of public relations! Just what is public relations? Is it advertising? Is it marketing? Is it community activities or crisis management? What do public relations professionals do? Has anyone known a PR professional? Exposure to this individual will reveal a flurry of unending energy and enthusiasm. One of the most important skills of this individual is the ability to develop relationships and contacts with every kind of person. A PR professional can call a CEO and have his or her phone call returned! In addition, a PR professional must possess superior writing skills as well as verbal communication skills. Could this be why Ashford faculty members hold high, rigorous standards for writing?
According to the Public Relations Society of America, public relations professionals communicate with the external publics of an organization. Is this the same as marketing or sales? No! According to Cameron, Wilcox, Reber, and Shin (2008), sales is a function of marketing. Sales is focused on an organization’s customers and selling the products of the organization. The objective of sales is to increase market share and profitability. Ogden & Ogden discuss three differences between public relations and advertising: since the organization does not pay for PR, it cannot control the message; PR may not always be positive; and the third difference is the public tends to believe the information from PR is from a trusted and reliable resource (Ogden & Ogden, 2014).
Public relations is focused on building relationships and implementing communications strategies that will build goodwill for the organization. Public relations is what we see when organizations are working on Habitat for Humanity or the Salvation Army bell ringer or the Toys for Tots campaigns. Public relations' only focus is to build a positive relationship and create goodwill with its publics. PR never thinks of sales or market share or profitability.
One important function of the public relations professional is to be the liaison between its publics and the organization in times of an emergency, conflict or crisis. Did you know there are four stages of the conflict cycle? Many organizations in our current economic downturn are experiencing layoffs, job cuts, and wage reductions. It is the PR professional's job to "spin" what is typically viewed as a negative into something positive.
Crisis management is another area of responsibility for a PR professional. A crisis is something that interferes with the normal business operation. Spilling oil into the Gulf of Mexico was clearly a crisis. Do you remember who the organization used as their initial spokesperson? British Petroleum (BP) had their CEO, Tony Hayward, in front of the cameras to reassure the public all measures were being implemented to restore the surrounding environment from the damage of the oil spill. Mr. Hayward also told the public their vessel's leak had been contained when that was not .
Question 1 From the scenario, prioritize the most significant co.docx
Question 1
* From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response.
Identification of social networking medium- I think it is important to determine what social media outlets will best suite the goals of the organization. This is important because a mismatch could prove costly. For instance, choosing to showcase the works of a photographer would be better suited for Instagram vs. Twitter.
Content-Providing viewers/site visitors with something worthwhile is the key to getting them to look more in-depth and coming back. The content should have the viewer wanting to see more.
Schedule- How often the content is released is important. Predictability can breed anticipation. With the finicky nature of today’s consumers being what it is today, companies need to take into account the willingness of the potential customer to move on quickly if their needs aren’t met.
One KPI is click rates. This is the number of users who click on a specific link out of the total users who view a page, email, or advertisement. This is a quantifiable means by which the firm can determine the volume of traffic visiting its sites.
The other is attitudes. Observing how visitors talk about a firm and its wares is a very good indication of how a firms offering are perceived.
Question 2
Imagine that you are a manager of a retail store in a major mall with decreasing sales. Suggest two (2) ways that you can use social media in order to increase sales and promote your business. Provide two (2) examples of businesses that have used these methods and succeeded.
One way you can use social media to increase sales is by advertising sales and promotions on Facebook. Another way is to interact with customers. Answering questions and acknowledging comments can go a long way to humanize a company.
Pizza Hut is an example. It uses Twitter to interact with its customers. The funny account retweets users, posts jokes, and humanizes the brand. Sample tweet: “Bye week. Hi pizza.”
Staples is another company that has successfully used social media. They post funny tidbits about office life, and also respond frequently to customers.
...
B2B Digital Marketing
The document discusses best practices for B2B digital marketing using a converged approach of paid, owned, and earned media. It notes that nearly half of B2B marketers plan to increase budgets in 2013, especially for digital marketing. To stay competitive, marketers need to enable thought leadership, adjust their online and offline mix, and capitalize on marketing technology. The document provides guidance on creating compelling owned content, employing an effective paid media strategy, and leveraging influencers to spread stories through earned media channels. It emphasizes measuring the dynamic customer journey using analytics to coordinate paid, owned, and earned efforts.
Instructions for the Business Research Project OptionIf the stu.docx
Instructions for the Business Research Project Option:
If the student picks the Business Research Project option, the guidelines below outline the project's expectations:
The purpose of this project is to pick a current issue or force affecting businesses, important to many businesses, and to research it. Examples would include globalization, increased focus on diversity of the workforce, greater competition, etc.
The research performed should focus on history and background of the issue and how it is affecting businesses today.
The remainder of the paper will address the possible trends of the issue [such as increasing globalization or increasing competition] and alternatives business managers have to address the issue.
Required Major parts for paper:
I. Introduction [What is the topic, why it is important….to whom]
II. Review of existing literature [history, background, current company experiences]
III. Impact on business [in the past, now, going forward]
IV. Going forward [projected trends, pending legislation, likely regulation, political pressures]
V. Management options to address likely trends going forward; these could include actions to mitigate risks of the trends or actions to take advantage of the trends
VI. Conclusion
Topic
The issue chosen for research is the role of new media on marketing in 2017 and beyond. The research project will explore available figures to find out if businesses are still spending big on traditional media advertising, including radio, television, and print media. The data will be compared to spending on online advertising over the past half decade. If indeed businesses are changing their advertising strategies, it will be important to show the effectiveness of new media. According to Forbes, people are watching more videos online and thus businesses may have to take note and create not only interesting but also informative content for their consumers. Social media has already been embraced by most corporations as a form of communication to customers. However, the paper will try and see the importance of having an actual social media strategy and the importance of well trained persons to handle these accounts.
BUSINESS RESEARCH OUTLINE 2
Business Research Outline
I. Introduction
The topic of this research is new media marketing. This is a form of marketing that is anchored on promotion of brands and the sale of products through emerging online channels. New media marketing leverages on the elements of both established and emerging online channels to engage potential and current customers. This channels include display advertising, content marketing and social networking platforms (Calder, Malthouse, & Maslowska, 2016). New media marketing aims at getting the consumer to interact with the brand and engaging them in a way that increases awareness and ultimately product sales. New media marketing has become significantly vital in the digital era and huge a.
Media Planning Explained
The article explains the theory behind Media Planning and its imporant use. For Brand Team it is a must have skill for Maxmizing the effectivness of a campaign.
Write a five to seven (5-7) page paper in which you1. Compare a.docx
The document outlines the requirements for a 5-7 page paper on various topics related to policing, including comparing eras of policing, skills taught in police training, defining community policing, and examining elements of community policing implementation. It requires at least 4 quality references in APA or school-specific format and specifies formatting guidelines.
Overview of Advertising ManagementNow onto the creative part---adv.docx
Overview of Advertising Management
Now onto the creative part---advertising! The American Marketing Association (AMA) defines
advertising
as
The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas ("Definition of Advertising," 2013, para. 86).
But before sketching out advertisements, we should understand that advertising plays important role in marketing communications and the business as a whole. Remember the
hierarchy of effects model
?
The steps in that model are awareness, knowledge, liking, preference, conviction, and purchase.
As mentioned, advertisers have to convince customers to travel through all six steps of a model in order to purchase the product.
The main functions of advertising reflect those
six steps
.
Advertising is needed to increase brand awareness or remind a customer of the brand (awareness), inform or communicate product information to the customer (knowledge), to influence or convince the customer that the brand meets his or her needs (liking and preference), and finally add value to the brand by increasing market share (conviction and purchase).
The
advertising management program
is the process of creating the advertising strategy, implement the strategy, and determine the effectiveness.
Overall, there are
three main steps
to the advertising management process: consider the company's goals and objectives as well as the established marketing communications objectives, determine the advertising strategy, implement the strategy, and measure the effectiveness.
In Week 4, we looked at setting marketing communications objectives along with budgeting.
Next, the advertising and marketing managers will determine the advertising strategy.
This includes creating the advertising messages (along with a creative brief) and selecting the preferred media for the advertisements.
Developing the advertising message will be discussed in Lecture #2 and Planning and Analysis of Advertising Media are the topics of the video presentation.
Before the advertising messages are created, the organization will have to determine who will complete that task.
Depending on the business, there are
three
options
: an in-house advertising department, a` la carte advertising, or an external advertising agency.
In-house advertising
is used by a few large companies that want to retain creative control over the message.
An in-house advertising department varies in size but usually includes researchers, creative talent, and media buyers.
The advantage of the in-house advertising departments is that the employees are part of the company's organization and are well versed in its mission and vision.
They could have immediate access to the developers of the product and have more .
Advertising media planning
The document provides an overview of advertising media planning. It discusses how media planning determines which media channels to use to disseminate advertising messages to reach the desired target audience. Media planners consider both traditional media like TV and print as well as new media like digital and social media. Their role has expanded to integrate different media channels and consider both planned advertising as well as unpaid brand exposure through word-of-mouth marketing. The document then outlines the four-step media planning process of setting objectives, developing a strategy, designing tactics, and evaluating effectiveness.
Role of ethics 1520 Very good knowledg.docx
Role of ethics 15/20 Very good knowledge of the learning objective; all areas addressed; clear links to theory; does not go beyond taught material. However, too theoretical and lacks specific examples.
Social criticism 8/20 Sound knowledge/understanding of social criticism of marketing. For example, cultural/religious backlash, promoting harmful products and deceptive adverts but discussion is too short and lacks in-depth explanation and specific examples.
Conclusion 11/20 Again, a well written conclusion; clearly mentions all areas; attempts to link to theory and engages reader. However, lacks in-depth evaluation and recommendations/ final thoughts.
In today’s competitive business environment, marketing plays a crucial role in the success of any organization. An enterprise must always try as much as possible to gain a lot of customers as well as establish its brand to reach its marketing objectives. Besides, without the incorporation of an appropriate marketing tool and strategy, attaining the set goals can be difficult (Pulizzi, 2012, p. 118). As such, it is not only about the marketing activity that the business employs, but the approach that it integrates that would determine the effectiveness of the whole exercise. Several strategies exist that companies can use to promote their products or services and online marketing comprises one of them. Typically, online marketing which is also known as digital marketing, online advertising, or internet marketing refers to a marketing approach where the company promotes its products or services via the internet using various digital platforms or tools. It is more complicated and contains various marketing elements compared to other traditional methods such as advertising.
Today, online marketing has gained considerable prominence, and almost every firm is using it in promoting as well as establishing a brand for their products or services. According to (Mulhern, 2009, p. 85), digital marketing has undergone tremendous growth, and many enterprises consider this approach because it is convenient, less costly, flexible, and can reach a broader customer base. Moreover, the advancement of technology has contributed substantially to the development of online marketing. Therefore, by utilizing the concepts of the topic of study, this paper aims to evaluate the progress of online cmarketing over the past ten years by looking at some of its benefits to organizations. The essay will also explain the role of ethics in marketing and its significance. Finally, the study will evaluate the major social criticism of marketing.
Before looking at the development of digital marketing, it is essential to understand how it works. Generally, internet marketing works in a much simple way compared to other conventional marketing methods. An organization only needs to develop an efficient website where they can post information about their products or services a.
chapter 7 imc mkt.ppt
Public relations (PR) involves managing relationships with various groups, known as publics, that have interest in or can impact a company's objectives. PR uses tools like events, written materials, and web content to promote a company's image and products. The key functions of a PR department are press relations, product publicity, corporate communications, lobbying, and advising management. While marketing focuses on customers, distributors, and competitors, PR considers a wider range of publics. Marketing public relations (MPR) specifically supports corporate promotion and image building through unpaid media coverage.
Updated - Has PR Been Slow to Adapt to New Media?
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
Chapter under aChooFigure 9.1The adveroften
The document discusses integrated marketing communications and the promotional mix. It begins by defining integrated marketing communications as uniting various marketing programs such as advertising, sales promotions, public relations, and direct marketing around a unified message.
It then describes the various elements that make up the promotional mix, including sales promotions targeted at consumers like coupons, rebates, and contests/sweepstakes, as well as business-to-business promotions. It also discusses public relations tools, personal selling, direct marketing, database marketing, and customer relationship management. The integrated approach coordinates messages across different communication channels to create a more powerful impression on customers.
Similar to Discussion Question 1Read the article Advertisings New Medium.docx (20)
Enhancement of business via social media marketing
Enhancement of business via social media marketing
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms
Listen Publish Analyze - Intelligent Guide to Social Media Management Platforms
LISTEN, PUBLISH, ANALYZE : The Intelligent Guide to Social Media Management P...
LISTEN, PUBLISH, ANALYZE : The Intelligent Guide to Social Media Management P...
How to Evaluate Return on Investment (ROI) for Your Public Relations
How to Evaluate Return on Investment (ROI) for Your Public Relations
AdvertisingLearning ObjectivesUpon completion of this ch.docx
AdvertisingLearning ObjectivesUpon completion of this ch.docx
Week Six Lecture Welcome to the world of public relations!.docx
Week Six Lecture Welcome to the world of public relations!.docx
Question 1 From the scenario, prioritize the most significant co.docx
Question 1 From the scenario, prioritize the most significant co.docx
Instructions for the Business Research Project OptionIf the stu.docx
Instructions for the Business Research Project OptionIf the stu.docx
Write a five to seven (5-7) page paper in which you1. Compare a.docx
Write a five to seven (5-7) page paper in which you1. Compare a.docx
Overview of Advertising ManagementNow onto the creative part---adv.docx
Overview of Advertising ManagementNow onto the creative part---adv.docx
More from elinoraudley582231
Assignment ContentTo learn how to apply SPCM to a process,.docx
This document provides instructions for a week 2 assignment to continue a flow chart started in week 1 and identify variances within a process by using data from week 1, then complete the week 2 Statistical Process Control Methods worksheet.
Assignment ContentTo prepare for the Week 2 Assessment, .docx
Assignment Content
To prepare for the Week 2 Assessment,
consider
a past or current professional experience where a culture change was needed.
Using the
Organizational Change Chart
,
outline
information about the experience and organization following Kotter’s 8-Step to Change Model as a guiding line.
Kotter's 8-Step Change Model
Step One: Create Urgency.
Step Two: Form a Powerful Coalition.
Step Three: Create a Vision for Change.
Step Four: Communicate the Vision.
Step Five: Remove Obstacles.
Step Six: Create Short-Term Wins.
Step Seven: Build on the Change.
Step Eight: Anchor the Changes in Corporate Culture.
.
Assignment ContentThroughout this course you will study the di.docx
Assignment Content
Throughout this course you will study the different roles that contribute to an organization's information security and assurance.
Part A:
Select
an organization you wish to explore and use throughout the course.
As you make your selection, keep in mind that you will explore the following roles in the organization: Cyber Security Threat Analyst, Penetration Tester, Cyber Security Engineer, Risk Management Analyst, and Software Engineer. You need sufficient knowledge of the organization you select to complete these security assignments.
Part B:
A Cyber Security Threat Analyst conducts analysis, digital forensics, and targeting to identify, monitor, assess, and counter cyber-attack threats against information systems, critical infrastructure, and cyber-related interests.
Take on the role of a Cyber Security Threat Analyst for the organization you select. Use the
Threats, Attacks, and Vulnerability Assessment Template
to
create
a 3- to 4-page assessment document.
Research
and
include
the following:
Tangible assets:
Include an assessment scope. The scope must include virtualization, cloud, database, network, mobile, and information system.
Asset descriptions:
Include a system model, A diagram and descriptions of each asset included in the assessment scope, and existing countermeasures already in place. (Microsoft® Visio® or Lucidhart®)
Threat agents and possible attacks
Exploitable vulnerabilities
Threat history
Evaluation of threats or impact of threats on the business
A prioritized list of identified risks
Countermeasures to reduce threat
Note:
The page assignment length requirement applies to the content of the assignment. Start the assignment with an APA formatted title page and add a reference section with at least two professional references. Use the references in the text of the assignment. For assignments that require use of the template, insert the completed template into the APA document. Delete the assignment instructions from the document. This will improve the originality score from Safe Assign. Make sure to check the SafeAssign originality score.
.
Assignment ContentThroughout this course, you have been using .docx
assignment Content
Throughout this course, you have been using different analysis strategies to determine best practices for developing your business plan. It’s time to develop a strategic plan that will help you determine where your business is now, where you want to take it, and how you will get there. Your strategic plan will help you implement and manage the strategic direction of your company. In addition, you will communicate the direction of your company to stakeholders.
Develop
a strategic plan for the company that you selected at the beginning of your MBA program and share your plan with stakeholders.
Create
a 13- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:
An introduction with mission and vision statements
Core values, ethics, and social responsibility principles
Analysis of the company’s:
Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)
An evaluation of internal and external environment’s impact on achieving the company strategy
Create a strategic objective for the company.
Create short- and long-term goals for achieving the company’s strategic plan.
Determine methods for collecting data and measuring success of the strategic plan.
Include
APA-formatted in-text citations and a reference page.
Cite
at least 3 peer-reviewed documents.
Note
: You may include your textbook as 1 of the sources.
Submit
your assignment.
.
Assignment ContentThis week’s readings and activities focu.docx
Assignment Content
This week’s readings and activities focused on how reason, emotion, and communication may influence critical thinking. In this assignment, you will identify the concepts of reason, emotion, and communication in your everyday critical thinking practices.
Complete
the
Reason, Emotion, and Communication in Critical Thinking Worksheet
.
Submit
your assignment.
Resources
Center for Writing Excellence
Reference and Citation Generator
Grammar and Writing Guides
.
Assignment ContentThis week you will continue your work on the.docx
Assignment Content
This week you will continue your work on the project to evaluate higher education student aid data. You will evaluate your data warehouse data to ensure it can provide consistent, accurate query data, and provide an update to the project sponsors.
Define
and
execute
a process to evaluate your data warehouse data for incompleteness, nulls, and the ability to provide consistent query data.
Create
a summary for your project sponsors to inform them of the quality of data they can expect from the new data warehouse.
Include
the following information in your summary:
Your data evaluation strategy
Specific data evaluation queries
Sample results per query
Summary of findings
Document
your summary as either:
A 10-slide Microsoft® PowerPoint® presentation with detailed speaker notes
A 2- to 3-page Microsoft® Word document
.
Assignment ContentThis week, you will continue building th.docx
Assignment Content
This week, you will continue building the components of your business requirements document for Hollywood Organic Co-op. In the previous weeks, you have identified the types of data, standards, and policies required for a new EDMS. This week, you determine how to electronically move data around in an EDMS and determine the physical and environmental security requirements.
Write
a 2- to 4-page evaluation of the implementation of physical and environmental controls for the new EDMS. Include the following:
How to control access to a document at each stage of its life cycle
How to move documents within the organization as team members contribute to document creation, review, approval, publication, and disposition
Physical and environmental security controls that must be implemented to protect the data and systems for Hollywood Organic Co-op's five locations, including for the identification, authentication, and restriction of users to authorized functions and data
Format
citations according to APA guidelines.
.
Assignment ContentThis week you will finalize your present.docx
Assignment Content
This week you will finalize your presentation from Week 5 by designing a deployment plan to promote your innovation project to the Executive Team of your organization.
Create
a 10- to 15-slide presentation to add to your Week 5 individual assignment.
Prepare
an Introduction or Executive Summary.
Develop
a deployment strategy and schedule for introducing the innovation project to the market.
Determine
key go-to-market considerations, which may include plans for:
Advertising
Marketing
Sales channels/distribution
Communications or promotion
Estimate
the cost and analysis for:
Development or manufacturing
Delivery
Infrastructure and product support
Estimate
high-level financial considerations, including the potential size of the market for the company and profitability.
Justify
the innovation investment.
Determine
alternative investments or a non-investment (what if the executive team disapproves the project?).
Determine
future product plans, evolution, etc. (e.g., what's next for this product in the market?).
Conclude
with a recommendation or call-to-action statement.
Submit
your assignment, the entire presentation that includes what you built in Week
.
Assignment ContentThis weeks’ discussion of correlation and ca.docx
Assignment Content
This weeks’ discussion of correlation and causation helps us interpret and understand what the data created from research means to the problem or question that we are addressing.
Write
a 700- to 1050-word paper in which you:
Differentiate between correlation and causation.
Explain how each is calculated or tested.
What is statistical significance and how does it relate to correlation?
Describe how they are used in decision and policy making. Provide examples to illustrate your understanding.
Include
at least two peer reviewed references.
Format
your paper consistent with APA guidelines.
.
Assignment ContentThis week, you will continue building the .docx
Assignment Content
This week, you will continue building the components of your business requirements document for Hollywood Organic Co-op. In the previous weeks, you have identified the types of data, standards, and policies required for a new EDMS. This week, you determine how to electronically move data around in an EDMS and determine the physical and environmental security requirements.
Write
a 2- to 4-page evaluation of the implementation of physical and environmental controls for the new EDMS. Include the following:
How to control access to a document at each stage of its life cycle
How to move documents within the organization as team members contribute to document creation, review, approval, publication, and disposition
Physical and environmental security controls that must be implemented to protect the data and systems for Hollywood Organic Co-op's five locations, including for the identification, authentication, and restriction of users to authorized functions and data
Format
citations according to APA guidelines.
.
Assignment ContentThis week you will continue your work on.docx
Assignment Content
This week you will continue your work on the project to evaluate higher education student aid data. You will evaluate your data warehouse data to ensure it can provide consistent, accurate query data, and provide an update to the project sponsors.
Define
and
execute
a process to evaluate your data warehouse data for incompleteness, nulls, and the ability to provide consistent query data.
Create
a summary for your project sponsors to inform them of the quality of data they can expect from the new data warehouse.
Include
the following information in your summary:
Your data evaluation strategy
Specific data evaluation queries
Sample results per query
Summary of findings
Document
your summary as either:
A 10-slide Microsoft® PowerPoint® presentation with detailed speaker notes
A 2- to 3-page Microsoft® Word document
Submit
your assignment.
.
Assignment ContentThis week you learned about the application .docx
This week's assignment asks students to review a scenario about navigating employee groups, research diversity in the workplace, and complete an analysis and plan chart. Students are to complete the Navigating Employee Groups worksheet and submit the team assignment. Resources are provided to help with the assignment.
Assignment ContentThis assignment offers you the opportuni.docx
Assignment Content
This assignment offers you the opportunity to explain the commonalities found in different religions, provide examples of situations involving ethics that are faced by people in the world today, and identify contemporary challenges and issues related to religion.
Select
and
complete
either Option A or Option B.
Option A: Written Summary
Write
a 525- to 750-word paper that addresses the following topics:
What is essential (in the practices and beliefs) for a tradition to be called a religion? Illustrate your points by referring to the commonalities of at least 2 different religions. Include specific examples from the various religious traditions described in the Week 1 readings, such as a belief in one God or many gods and goddesses, the removal of one’s shoes before entering a place of worship, bathing and baptism as methods of spiritual purification, or refusing to eat certain types of meat. You may also include examples from your own religious tradition or another religious tradition with which you are familiar.
What place does religion have in making ethical decisions? Include specific examples of situations involving ethics faced by members of a religion today. Reflect on your own spiritual beliefs, how have your ethics been influenced personally or professionally? If you hold no spiritual beliefs, consider how individuals you may know or work with are faced with ethical decisions that are influenced by their beliefs.
Consider what you know about religion today. What are some modern issues that may be affecting religious traditions? How are these religions handling these issues?
Format
your paper according to appropriate course-level APA guidelines. You may find helpful resources for completing your assignment in the
Center for Writing Excellence
in the University Library.
Option B: Presentation
Prepare
a 10- to 12-slide presentation that addresses the following topics:
What is essential (in the practices and beliefs) for a tradition to be called a religion? Illustrate your points by referring to the commonalities of at least 2 different religions.
What place does religion have in making ethical decisions? Include specific examples of situations involving ethics faced by members of a religion today.
Aside from ethical challenges, what are some contemporary challenges and issues related to religion?
Include
specific examples from the various religious traditions described in the Week 1 readings, such as a belief in one God or many gods and goddesses, the removal of one’s shoes before entering a place of worship, bathing and baptism as methods of spiritual purification, or refusing to eat certain types of meat. You may also include examples from your own religious tradition or another religious tradition with which you are familiar.
You may use Microsoft® PowerPoint® or some other presentation format for this assignment.
Use
bullet points and images or graphics to illustrate your mai.
Assignment ContentThis assignment has two parts.Part 1.docx
Assignment Content
This assignment has two parts.
Part 1: Problem Statement
View
the
Dissertation Series Tutorial - Problem Formulation
.
Read
the
Guide to Developing the Problem Statement
and then
review
the two sample problems below:
SAMPLE PROBLEM 1:
The problem is that
husbands caring for wives with breast cancer have a demanding caretaking schedule,
resulting in
failure to practice their own self-care
(LeSeure & Chongkham-ang, 2015).
SAMPLE PROBLEM 2:
The problem is that
despite extreme workplace stress, police officers lack stress management skills,
resulting in
diminished health, family life, and work performance
(Toers-Bijins, 2012).
Write
a 1-sentence original problem for a prospective study you might conduct using the format below:
The problem is that _____ (state problem), resulting in ______ (consequence).
Include
a citation to support the problem, and
provide
a reference.
Part 2: Background to the Problem
Locate
2 or 3 peer-reviewed scholarly articles (published within the last 5 years) from the
University Library
that address the problem.
Write
1 to 2 paragraphs providing a brief description and background of the identified problem using the scholarly articles to support the existence of the problem. Be sure to use scholarly voice.
Use
the provided
Research Outline Template
to ensure proper APA formatting.
Note:
Beginning this week, you will be using this template for your assignments, with the expectation that all revisions are incorporated from feedback from previous week(s).
Include
APA-formatted in-text citations, a title page, and a reference page.
Submit
your assignment.
Note
: You will continue to narrow the focus of the problem as you continue reading relevant literature.
Resources
CDS Central
CDS Central > Student Resources
Copyright 2020 by University of Phoenix. All rights reserved.
Use this space to build your submission.
You can add text, images, and files.Add Content
.
Assignment ContentThis assignment is designed to help you .docx
Assignment Content
This assignment is designed to help you think about how the Founding Fathers wrote the Constitution and examine how the Presidency and Congress are functioning today.
Consider
the current Congress and Office of the President.
Discuss
how contemporary activities of these two branches of the U.S. government compare and contrast with the intentions of the founders. Use specific examples, and include support from at least 3 sources, 1 of which can be your textbook. Your examination of the topic should include information about the following:
Structure and makeup of Congress
Differences between the House of Representatives and the Senate
Powers granted to Congress and the President under the Constitution
Checks and balances of power, considering Congress, the President, and the judiciary
Roles and responsibilities of the President
Evolution of presidential power
How bills become laws
Format
your assignment as one of the following:
18- to 20-slide presentation with detailed speaker notes
875-word paper
Include
APA citations for all unoriginal ideas, facts, or definitions and an APA-formatted reference list.
Submit
your assignment.
.
Assignment ContentThere are various schools within Buddhis.docx
Assignment Content
There are various schools within Buddhism, which you have learned about this week. In this assignment, share what you have learned about Buddhism overall, and compare and contrast the schools of Buddhism.
Write
a
350 word
paper that includes the following:
A summary of the major historical events related to Buddhism and the life of the Buddha
An explanation of the basic teachings and moral aspects of Buddhism, including the three marks of reality, the Four Noble Truths, and the Noble Eightfold Path
A comparison of the three major Buddhist traditions—Theravada, Mahayana, and Vajrayana—and how each tradition developed from the early teachings
Include
APA-formatted citations and a references page.
.
Assignment ContentThere are two deliverables for this assi.docx
Assignment Content
There are two deliverables for this assignment. You will fill out and submit the Financial Transactions Risk Table and you will
write
and submit a 1,050- to 1,400-word paper.
Address
the following in your paper:
Describe risk exposures by filling out the Financial Transaction Risks Table.
Describe features you would choose to measure interest risks and identify which transactions are influenced by interest rates or income. Some are influenced by both.
Format
your paper consistent with APA guidelines.
Submit
your assignment as a Microsoft® Word document.
.
Assignment ContentThere are offenders whose criminality is.docx
Assignment Content
There are offenders whose criminality is based on biological factors. This may or may not be known to the offender prior to a deadly incident like the examples in this assignment. Biological anomalies are not common, but in many cases, the results are catastrophic. The cases outlined for this assignment are some of the most notorious. This assignment will help you develop a better understanding of mental illness and physiology as factors when measuring criminality.
Choose
a criminal offender from the list below whose criminal behavior was connected to a biological abnormality (physical, psychological, or chemical):
Andrea Yates
and the documented evidence of psychiatric issues, including postpartum depression and psychosis, prior to murdering her five children.
Jeffrey Dahmer
and the documented evidence of psychiatric issues prior to murdering 17 men.
John Wayne Gacy
and the documented evidence of psychiatric issues prior to murdering 33 young men and boys.
Charles Whitman
murdered 16 people, including his wife and mother. An autopsy suggested Whitman had a brain tumor pressing on his amygdala, a region of the brain crucial for emotion and behavioral control.
Create
an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes in which you:
Summarize the case.
Discuss the genetic or physiological evidence that supports the notion that biology played a key role in explaining the offender's criminality.
Research the behaviors that constitute psychopathy and discuss in detail the specific behaviors demonstrated by the offender that align (or not) with behaviors indicative of a psychopathic individual.
Identify if the positivist perspective applies to your chosen example. Explain your answer.
Identify if the punishment rendered in your chosen example best supports the classical or neoclassical perspective of crime. Explain your answer.
Include
at least 2 academic references and cite your sources according to APA guidelines.
.
Assignment ContentThere are many different threats to the conf.docx
Assignment Content
There are many different threats to the confidentiality, integrity, and availability of data-at-rest, data-in-transit, and processing. Some threats affect one of these security risks (like confidentiality only), and some threats affect more than one or even all these risks.
Create
a 1-to 2 -page table, in Microsoft® Word, listing a minimum of 6 threats using the column headers and details below:
Threat – List the threat.
Threat to Type of Data (data-at-rest,data-in-transit, or processing) – Identify the type.
Confidentiality/Integrity/Availability– Identify whether some or all are affected by labelling: C, I, and/orA.
Mitigation Suggestion – Describe a mitigation plan in 2-3 sentences.
Example
:
Threat
: Password Compromise
Threat to Type of Data
: Data-At-Rest
Confidentiality/Integrity/Availability
: C & I
Mitigation
: Employ a strong password that is changed at regular intervals. Do not share your password or write it down on sticky notes on your desk.
Include
a short paragraph that highlights two access control techniques or policies that enforce security.
Cite
at least two resources within the assignment in APA format.
.
Assignment ContentThe strategic sourcing plan is a plan fo.docx
Assignment Content
The strategic sourcing plan is a plan for how you will do business going forward. The sourcing plan can address how to supply resources to staff, your current and future systems, and how you will purchase raw materials or new IT systems.
Develop
a high-level IT sourcing plan to guide Phoenix Fine Electronics to adopting enterprise solutions rather than multiple stand-alone systems. As a guideline, your sourcing plan should be a 3- to 4-page outline or summary.
Include
the following in your sourcing plan:
The current technologies being utilized
Major issues with that technology
New technologies to implement as replacements for current technologies
How it addresses the current issues
Additional advantages or value added
Approximate time frame to implement the technology
Any dependencies that the company does not currently have in order to implement
.
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