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For many years, PR equaled press release. Today’s
media is hungry for ready-made content and unique
sources that doesn’t come in the form of a press release. So what do you do when you seemingly have nothing to say? BLASTMedia President, Lindsey Groepper,
examines the tactics to help get your brand noticed in the media, drive brand awareness, and position your brand as an industry expert to increase targeted web traffic.