Presentation 04/27/12 Project Team: Arielle Burlett | Eleni Katrini | Maitri Shah

1. MIDLAND, pennsylvania
Arielle Burlett - Eleni Katrini - Maitri Shah

2. they wanted:
TO GENERATE ECONOMIC
ACTIVITY BY IMPLEMENTING A
GROCERY STORE ON THEIR
MAIN STREET
we are proposing:
A COMMUNITY MARKET THAT IS
THE ANCHOR FOR MAIN STREET
ACTIVITY AND ENHANCES
MIDLAND’S IMAGE

3. OHIO RIVER
TRAIL
PROJECT GRANT
$175,000
OHIO
RIVER
981 MILES
25 COMMUNITIES
IN BEAVER
COUNTY
MIDLAND THEN
Midland Midland Steel The Midland Colt Beaver Lincoln Jr-Sr $25,000 PA Lincoln
Borough Company bought Steel Industries County: highest High School grant for Cyber Center
establisted by the Crucible Company buy the unemployment closes; educa- for Per-
Steel Company flourishes Crucible Steel rate in the students go tion forming
of Pittsburgh Company nation to Ohio Arts
2002
1980
2006
1956
1968
1985
1998
2000
1906
1911

4. MIDLAND TODAY
Population: 4,338 people [2010]
Population Change since 2000: -13.2%
Median Age: 41 years old
Area: 13.85 square miles
Available Amenities:
- Middle/Elementary School
- PA Cyber School
- Lincoln Park Performing Arts Center
- Lincoln Park
- Library
- Post Office
Great amount of daytime
population from neighboring areas
through the day working at
PA Cyber or studying in the schools
FARMERS’ MARKETS LIBRARIES SCHOOLS
AMENITIES CASINOS HOSPITALS GROCERY STORES
MIDLAND + SURROUNDING AREAS COMMUNITY CENTERS

5. MIDLAND TODAY
Available Food Options in Midland:
- Restaurants
- Take outs
- Convenience Store
- Gas Station
MIDLAND
FOOD DESERT LOCATOR
[http://www.ers.usda.gov/data/fooddesert/fooddesert.html]
RESTAURANTS TAKE OUT BAKERIES
FOOD SUPPLIES COFFEE SHOPS
MARKETS BARS
MIDLAND + SURROUNDING AREAS

6. MIDLAND LANDUSE
INDUSTRIAL-RESIDENTIAL-MAINSTREET
INFRASTRUCTURE+AMENITIES
MIDLAND

7. LEARNING FROM
OTHER MARKETS
the
MARKET
MODEL

8. MARKET FEATURES
BACKGROUND
MISSION:
To connect consumers and producers
+healthy eating options + economic de-
velopment+ community involvement
•Year -round community market
• Concept developed in 2009
• Producer/Consumer co-op model
• Opening second market in
Ashland, OH
APPROACH FOR AN HOLISTIC SOLUTION
• EASY FOR PRODUCERS TO SELL
Fast drop off, don’t have to be on
site, online pre-sale
• EASY FOR BUYERS TO PURCHASE
No membership required to shop,
optional online ordering system
• EDUCATIONAL CLASSES
Cooking, preserving, gardening
• COMMUNITY MEETING SPACE
• CONVENIENT LOCATION/HOURS
LOCAL ROOTS MARKET+CAFE
WHAT
WOOSTER, OHIO

9. MARKET MODEL
GUIDELINES
•Pr o d ucer s m ake 9 0 % of
sel l i ng pr i c e
•Pr o d ucts fr om ov e r 1 0 0 loc al
p r o d ucer s
•Vo l unteer an d m e m be r -bas e d
m o d el : K e e ps c os t s low !
COMMUNITY SUPPORT/FUNDING
• C o m m un i t y m e e t i n g s
• M em b er s h i p dr i v e
• N o si ngle lar g e s u ppor t e r
• C o m m i ss i on e r s u ppor t
• S p eci a l ty C r op Gr an t
• D o na ti o n s
• Vo l untee r s
LOCAL ROOTS MARKET+CAFE
WOOSTER, OHIO

10. MARKET MODEL
IMPORTANT FACTS MARKET+
•C o m m uni t y -bas e d m ode l RESTAURANT
•Ai m s to be food ‘ de s t i n at i on ’ IN THE STRIP
•C o f f ee b ar + c afe + ou t door DISTRICT
sea ti ng
•Fo o d s w i t h n o s y n t h e t i c fe r t i l-
i zer s, p e s t i c i de s , an t i bi ot i c s
•Fo o d - b a s e d e x pe r i e n c e s fr om
co o k i ng c las s e s t o t as t i n g s
•M a r k et ope n s i n J u n e 2 0 1 2
CONTRASTING FEATURES
• M a r k et i s ope n i n g i n an
a l r ea d y-e s t abli s h e d food
d ef i ned ar e a w i t h fr e qu e n t
f o o d tr a f fi c
UNDER • C a ter s to a lar g e r c on s u m e r
CONSTRUCTION a ud i enc e
MARTY’S MARKET
STRIP DISTRICT, PITTSBURGH

11. 1. Market 2. Cafe 3. Event Space
Community-based model Open for lunch and to-go meals Informal meeting center
Regional farmer and Coffee bar Community Classes
distributor network hub Both outdoor + indoor seating Art + performance venue
Affordability

12. the
S T R AT E G I C
PLACE

13. 5TH-9TH 9TH-14TH
N
MAIN STREET CHARACTER
WHAT
MIDLAND AVENUE
DENSE
9TH-14TH
5TH-9TH
SPRAWL

14. In Ohio River Trail Project:
Truck access shifted from Main 5TH-9TH commercial uses
vacant buildings
Street next to the Lincoln Center
existing railway line
+
Market accessible both from
Main Street and Railroad Ave,
where the Bike Trail is proposed
biggest
vacancy
SITE SELECTION old bi
Ra ke
THE MARKET 5&10 ilr tra
oa il
d on
Proposed between the 6th + 7th st, Av
e
where there is larger vacancy.
The proposed building
used to be a 5 & 10;
Building on collective memory

15. elementary/middle
school’s kitchen these groups
serves Lincoln energize +
LINCOLN bridge the
School’s kids
ELEMENTARY COMMUNITY SOCIAL
PARK community
MIDDLE CLUBS
PERFORMING
ARTS CENTER SCHOOL
ARTS+
FAITH BEAUTI-
PA CYBER FICATION
MIDLAND BASED
COMMUNITY GROUPS
DEVELOPMENT
CORPORATION GROUPS
contacted
stakeholders and CMU
conceptualized STUDENTS BOROUGH Town Center Associates
future collaborations TOWN CENTER
MUNICIPALITY provides comprehensive
support to traditional
ASSOCIATES downtown-based, main
street communities
STRONG COMMUNITY
STAKEHOLDERS

16. STRENGTHS
to
OPPORTUNITIES

17. 1
GRANTS+LOANS:
- Community Food Projects Competitive Grants Program
- Community Services Block Grant (CSBG)
- Neighborhood Assistance Program
MIDLAND DEVELOPMENT - Small Business Development Centers
CORPORATION - Rural Business Enterprise Grants (RBEG)
{non-profit} - Business and Industry (B&I) Guaranteed Loan Program
OWNERSHIP: Partnership of Midland Development Corp +
Local Private Developer
REGIONAL POSSIBLE DISTRIBUTORS:
2GOOD RELATIONSHIPS
-Harvest Co-op Beaver Falls -Penn’s Corner Farm Alliance
-Republic Food Enterprise Center -Clarion River Organics
WITH SURROUNDING
BOROUGHS MIDLAND
+
EXISTING NETWORK OF
REGIONAL DISTRIBUTORS
rich existing regional network of producers+distributors:
http://regionaldb.hollymeadcapital.com/

18. 3 MIDLAND MIDDLE/
LIN
PE
COLN CENT
RFORMING
ER OF
ARTS
DINING AR
EA
The Market will
supply them with
products and fresh
ELEMENTARY SCHOOL’S produce. This
KITCHEN SERVES BOTH might be a chance
THE SCHOOL + of possible
LINCOLN SCHOOL OF revitalization of
PERFORMING ARTS MIDLAND ELEMENTARY/MIDDLE the kid’s menu.
SCHOOL - LUNCH MENU
4
As Midland has a significant number of
students involved in the arts [540 students
in 2012] the event space attached to the
STUDENTS OF LINCOLN Community Market, could accommodate
SCHOOL: ART EVENTS smaller events organized by the students.
5
The Media Department of Lincoln
Park School is currently promoting
the Center’s events through posters.
MEDIA DEPARTMENT IN
Along with that it could take over
LINCOLN PARK
the Market’s promotion in Midland
PERFORMING ARTS
+the surrounding Boroughs.
SCHOOL

19. From the 345 employees of PA Cyber,
6
DAYTIME POPULATION:
298 live out of Midland. A large percent-
age of the 540 students of Lincoln School
of Performing Arts live out of Midland.
LINCOLN PERFORMING The cafe can serve as a place for lunch +
ARTS SCHOOL + PA CYBER an economical boost for the Main Street.
Lincoln Center tried to have an open cafe in the summer of 2011,
but they are not going to repeat it this year. The Market along
7
with the cafe can act as a destination for attendees before or
after the events + support the activity on the Main Street.
PEOPLE COME FROM
SURROUNDING AREAS
TO ATTEND
LINCOLN CENTER EVENTS
BUT SUMMER 2011
THEY DO NOT HAVE
ANYTHING TO DO
BEFORE + AFTER THE
PERFORMANCES
MIDLAND’S NEW MARKETPLACE

20. 8 THE OHIO RIVER
TRAIL PROJECT SETS
A BIKE TRAIL ON
THE RAILROAD AVENUE
THE MARKET
BETWEEN MIDLAND AVE +
RAILROAD AVE BECOMES BIKE TRAIL +
A DESTINATION FOR THE MIDLAND
COMMUNITY
BICYCLISTS MARKETPLACE
THU
MON
TUE
WED
SUN
F R I
S AT
The individual groups can
9 monthly
calendar
collaborate with the market
in order to get the necessary
supplies for their events.
MIDLAND HAS ACTIVE
of events Special offers and prices
COMMUNITY GROUPS
FOUR MILE CHURCH FOOD BANK could be applied for the
ORGANIZING SEVERAL ST. BLAISE CHURCH: TABLE OF PLENTY community groups in order
EVENTS; A LOT OF THEM AMERICAN LEGION: SPAGHETTI DINNERS
VWF: SUNDAY BREAKFAST BUFFET to maintain a reciprocal
ARE FOOD RELATED KNIGHTS OF COLUMBUS: BREAKFAST collaboration.

21. 10
MIDLAND HAS A STRONG
There is the opportunity to involve the community actively in both
the construction and the operation of the Market, and that will
DEDICATED COMMUNITY
ensure the success of this Model.
A. CONSTRUCTION DAYS
B. ARTISAN DAYS
C. COOKING DAYS

22. 11
A key point to the revitalization of the Main
Street through the creation of Market is the
beautification of the sidewalks. Connect-
ing Lincoln Park Center with the Market,
through a walkable route will activate the
public space. before
FACADE PROGRAM
+
WEST END RENAISSANCE
COMMITTEE

23. WHAT ARE THE THREATS?
ALTERNATIVE PATHS?

24. 1 WHAT
The involvement
of the community
IF THE MARKET DOES from the
NOT HAVE AN IMPACT beginning is
ON THE COMMUNITY crucial.
This can be done
through surveys,
charettes and
marketing.
Create a seasonal market for farmers and distributors from
2 surrounding boroughs in Lincoln Park, along with related events.
IF THE MARKET IS NOT
ECONOMICALLY FEASIBLE:
ALTERNATIVE

25. This model is centered on economic development.
CONCLUSIONS However, in order for it to be sustainable it has to
be socially relevant and community driven.