East Market Street Final Presentation November 29, 2012
EastMarketStreetCorridorStudyAndrew Lester Kurt StolkaJane Hill Nick HarrellSteve Lebonville EdwardBeaverNovember 27 2012 27,
Target Area: East Market St RetailT tA E t M k t R t ilCorridor between Murrow and US 29
Historically,Historically East Market Street was the heartof East Greensboro, a vibrant commercialarea… Heritage
Heritage Historical photos courtesy of generous assistance from the Greensboro Historical Museum archives
Mission/VisionMission/Vision*• Mission: East Market Street Development Corporation (EMSDC) is the lead agent working toward revitalization of the East Market Street Corridor.• Vision: To create an economically vibrant vibrant, attractive, pedestrian-friendly, and safe community that attracts and sustains existing and new b i businesses with continuing commitment t ith ti i it t to minority entrepreneurial development and the areas unique cultural center, through diverse partnerships and l t hi d leveraged resources. d• *Source: 2012 EMDC Literature
Mandates:Mandates:*• The EMDC is a non-profit organization that offers comprehensive community revitalization services in the East Market Street Corridor to create and sustain assets through economic, b i th h i business, and community d it development services and programs. The overall goal is to build community and restore g y pride in the East Market Street Corridor and East Greensboro.• *Source: EMDC Source:
A littl b k little background… d• By the last half of the 20th century, original buildings were replaced with strip buildings, vehicle-focused. vehicle focused.• Mixed zoning: Established churches, small industrial and warehousing, houses, A&T• Wide setbacks. Streetscape underused. Excess surface p parking. g• Historically African-American commerce now shared by other ethnicities
Strengths and Weaknesses• Quality streetscape • Vacancy & abandonment = image of decline improvements, very walkable, t lk bl transit access it • Perceptions of safety• Ideally situated, proximity to • Lack of evident commitment & communication by stakeholders downtown, institutions, US 220/29 • Lack of a public gathering space (losing longtime Y!)• EMDC success in neighborhood redevelopment • Poor pedestrian scale, parking setbacks inhibit street activity
Opportunities• Residential real estate market improvement• Growing political awareness/support of E Greensboro potential• Trend toward buying local• Rising Downtown home prices (highest growth in city)• Greenway expansion• New residences coming to A&T and UHOP site• Creative class/ millennial generation preference for Live, Work, Play options
Threats • Y! relocating away from EMST • A&T capital investment focused away from EMST • Continued recession and tight bank g lending • Government funding cuts • O Online competition for retail sales & e co pet t o o eta sa es services competition elsewhere • Malls, High Point Rd., Battleground, Downtown, Downtown Eugene St Cone Blvd St., Blvd.
Strategic ChallengeHow do we promote retail & restaurantson EMST?
Strategy 1:Increase Pedestrian Traffic• Tactic #1 • Improve commercial mix, start with temporary spaces• T ti #2 Tactic • Move EMDC to highly visible, easily accessible, accessible inviting site on EMST• Tactic #3 • Improve p p public transit• Tactic #4 • Actively promote/ tie in to Greenway users
Commercial MiC i l Mix• Temporary spaces, food trucks. Create a node for dining.• Update/maintain U d t / i t i EMDC web site with clearly accessible b it ith l l ibl commercial vacancy information (size, rent, suitable use)• Retail follows Rooftops. Use new housing (UHOP site) and data from recent report to actively recruit anchor tenant (i e (i.e. chain drug store with grocery supplies and “minute-clinic” services (potential site: Alston Plaza)
Dining as a Catalyst• Local quality restaurants started revitalization in Downtown Greensboro *• A signature restaurant or node of eateries can turn around a commercial area, unlike a grocery store or g y a night club• Outdoor dining puts “eyes on the street”• Outdoor dining can b d O td di i be done simply i l
Increase Pedestrian Traffic• Outdoor Dining: g • Work with merchants to encourage outdoor dining options. Enhance social options. Create a “pulse node node”• Create new ‘roots’: • Canopy tents in underused parking lots for community events or outdoor dining can encourage p pedestrian traffic. • Kiosks or temporary structures can be utilized for impromptu food vending and farmers market spaces
Dining Fort DiningWorth, Texas, Pittsboroformer gas g NC, formerstation Car C Dealership Pop up cafe St. Paul, MN
Leverage Public Transit• Promote EMST as a live, work, play location. Leverage its connectivity to public places GTCC & jobs via transit Attractive places, transit. features. Needs bus shelter and fewer stops to reduce ride time.• Well-used transit puts “eyes on the street.” Enhances sense of safety• Bus shelter can be part of a new public space• Creative class, immigrants and aging populations appreciate transit. Access to downtown and Depot (bus and train hub).
StrategicChallengeHow Can EMST be a DestinationPlace?
Strategy 2: Encourage Place Making Use visioning workshops including all workshops, stakeholders: • Tactic #1 • Identify a sense of place/ public art that embraces the p pedestrian experience p • Tactic #2 • Develop a community meeting space with easy pedestrian accessibility • Tactic #3 • Address neglect, signage and safety perception issues
Sense of Place/Community Space• Use facilitated visioning workshops to build capacity, capacity empower neighbors engage stakeholders neighbors, stakeholders.• Create unique sense of place. Establish a brand. Promote brand consistently in/on all media• Let L t residents/stakeholders d fi / id t / t k h ld define/create a community space t it (garden, playground, chess tables, gazebo) that reflects unique character and is highly visible.
Place making 101Create human-scale experiences.• Ideas: • Public Art - historical markers, murals, sculptures, mosaics, may build image, community interest or tourism • Facades and signage - Promote revolving loan funds & access city programs to encourage facade upgrades, including new signage or awnings. • Unique Architecture: Alternative building structures such as shipping containers or railroad cars make distinctive places.
Elements of a great public space1. Protection from traffic, crime ,and the elements2. Place to walk, stop, stand &ssit3. Things to see4. Opportunities forconversations, to play, to enjoygood weather5. Human-scale6.6 Aesthetic quality
StrategicChallengeHow do we build strongercommunity?
Strategy #3Tactic #1:Strengthen communicationsTactic #2:Hold events, utilize social mediaTactic #3:Market EMST to immigrants
Building Capacity• Leverage momentum of EMDC’s success in housing redevelopment t t to stimulate individual i t d l t to try t ti l t i di id l interest i t in advocacy. Use small events, mural painting, clean up or walking tours to bring people together in an activity.• Enhance partnerships with i tit ti E h t hi ith institutions, neighbors i hb• Move EMDC office to make it accessible, visible and a core of energy.• Create a civic space
Hold Events Use Social Media Events,• Engage neighborhood groups and merchants to plan and participate in small events. Use local media and social media to promote sales & events.• Create current, authoritative & inviting web site presence
Community BuildingMarket EMST to the ‘new’ North Carolinians: • Affordable housing, sidewalks, proximity to schools, transit and downtown, numerous vacant business lots • Work with realtors and commercial lenders. • Strengthen workshops for new businesses • Visioning workshops for all stakeholders • Work with City to explore zoning changes, better sign code enforcement, shared parking t reduce i d f t h d ki to d unused pavement surfaces
Expanding Resource Pool• New trend in academia: • Sustainability and community engagement• Leverage university resources for community benefit • Business & marketing students for business support • Sociology & political science students for surveys • Architecture design students for corridor imaging
Make Friends, Grow Ad M k Fi d G Advocates tCollege students staff and faculty school teachers elected students, faculty, teachers,officials, city staff, public safety officers, neighborhoodassociationmembers, oldsters, t b ld t teens, youngsters, bi t bicyclists, walkers, b li t lkus riders, chess players, church goers, church staff, churchleaders, homemakers, merchants, property owners, home p p yowners, gardeners, contractors, renters, nurses, investors,entrepreneurs, realtors, nonprofitgroups, immigrants, volunteers, artists, newcomers,groups immigrants volunteers artists newcomers long-timers, musicians, historians. Who else? Advocates may come from anywhere.