1. Monthly Viewership & Monitoring Overview - Feb 2011
Target ------ Total and C&S Viewers
Region ------ Pakistan Urban

2. 20.0
25.0
0.0
5.0
30.0
16.0
40.0
35.0
8.0
10.0
12.0
10.0
2.0
6.0
14.0
20.0
15.0
0.0
4.0
18.0
00:00 00:00
01:00 01:00
Usage in Minutes
02:00 02:00
03:00 03:00
04:00 04:00
05:00 05:00
06:00 06:00
07:00 07:00
08:00 08:00
09:00 09:00
10:00 10:00
Total HH
Total Ind
11:00 11:00
12:00 12:00
13:00 13:00
C&S Ind
14:00
C&S HH
14:00
15:00 15:00
16:00 16:00
17:00 17:00
18:00 18:00
19:00 19:00
20:00 20:00
21:00 21:00
'Viewership remained highest during Prime Time & Post Prime Time'
22:00 22:00
23:00 23:00
Target Audience : Individual
Target Audience : Household

3. Market Share - Genres share% in terms of Viewership Target Audience : Total / C&S Ind
Total Ind. C&S Ind.
0.0 5.0 10.0 15.0 20.0 25.0 0.0 5.0 10.0 15.0 20.0
Local Ent 20.9 Foreign Ent 18.6
Foreign Ent 16.9 Inhouse 17.3
Inhouse 15.5 News 15.2
News 14.2 Others 14.2
Others 12.9 Local Ent 12.8
Sports 7.1 Sports 7.9
Children 3.6 Children 4.0
Movies 3.0 Movies 3.4
Music 2.0 Music 2.2
Religious 1.7 Religious 1.9
Regional 1.3 Regional 1.5
Cooking 0.8 Cooking 0.9
Genre Wise Air Time
70000
" In terms of Air Time,
60000 57552 News category aired 57552
mins commercials which is
50000 38% of overall air time
41766
40000
followed by Local Ent
(28%) and Music(13%)."
30000
19250 17873
20000
10000 4819 4367 2488 1242 1149
0
News Local Ent Music Regional Sports Movies Cooking Children Religious
* Others included Educational, Fashion and Others Categories

4. Viewership Across Time Bands (Rating%) - Genre Wise Target Audience : Total / C&S Ind
On an average:
- Local Ent was highest on TA Total Ind whereas viewership remained highest during Prime Time followed by Post Prime Time.
- On TA C&S Ind, average viewership of Prime Time & Post Prime Time were same. Foreign Ent stayed highest followed by
Inhouse.
Total Ind.
7.5
7.0 08:00 - 11:00
6.5
6.0
5.5 11:00 - 17:00
5.0
4.5 17:00 - 19:00
4.0
3.5
3.0 19:00 - 21:00
2.5
2.0 21:00 - 23:00
1.5
1.0
0.5 23:00 - 00:00
0.0
Inhouse Local Ent Foreign Ent News Music Sports Children
C&S Ind.
6.5
6.0 08:00 - 11:00
5.5
5.0 11:00 - 17:00
4.5
4.0 17:00 - 19:00
3.5
3.0
19:00 - 21:00
2.5
2.0
1.5 21:00 - 23:00
1.0
0.5 23:00 - 00:00
0.0
Inhouse Local Ent Foreign Ent News Music Sports Children

5. Top 05 Local Ent Channels in terms of Rating% Target Audience : Total / C&S Ind
Total Ind. C&S Ind.
0.00 0.20 0.40 0.60 0.80 1.00 0.00 0.05 0.10 0.15 0.20 0.25 0.30 0.35 0.40
PTVhome* 0.83 ARY DIGITAL* 0.35
Atv* 0.53 GEO Ent* 0.32
ARY DIGITAL* 0.30 Hum* 0.27
GEO Ent* 0.27 PTVhome* 0.27
Hum* 0.22 TV one* 0.15
Top 05 Local Ent Channels in terms of Reach%
Total Ind. C&S Ind.
0.00 5.00 10.00 15.00 20.00 25.00 30.00 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00
PTVhome* 24.36 GEO Ent* 28.82
GEO Ent* 24.27 ARY DIGITAL* 27.42
ARY DIGITAL* 23.09 Hum* 23.94
Atv* 21.22 PTVhome* 19.54
Hum* 20.16 Aplus* 17.46
Top 05 Local Ent Channels in terms of Air Time
5538 5477
5600
5400
5200 4994 4945
5000 4795
4800
4600
4400
ARY DIGITAL GEO ENTERTAINMENT ATV TV ONE HUM TV

6. Top 05 Local News Channels in terms of Rating% Target Audience : Total / C&S Ind
Total Ind. C&S Ind.
0.00 0.10 0.20 0.30 0.40 0.50 0.00 0.10 0.20 0.30 0.40 0.50 0.60
GEO News* 0.46 GEO News* 0.55
ExpNews* 0.20 ExpNews* 0.24
Samaa* 0.17 Samaa* 0.20
Dunya TV* 0.15 Dunya TV* 0.17
Aaj TV* 0.11 Aaj TV* 0.13
Top 05 Local News Channels in terms of Reach%
Total Ind. C&S Ind.
0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 0.00 10.00 20.00 30.00 40.00 50.00
GEO News* 33.06 GEO News* 39.26
ExpNews* 27.17 ExpNews* 32.27
Samaa* 24.74 Samaa* 29.38
Dunya TV* 22.06 Dunya TV* 26.20
Aaj TV* 19.04 Aaj TV* 22.61
Top 05 Local News Channels in terms of Air Time
12000
9533
7537 7002
8000 5968 5606
4000
0
City 42 GEO NEWS EXPRESS NEWS DUNYA NEWS SAMAA

7. Top 05 Programs on Local Entertainment Channels - Rating% Target Audience : Total / C&S Ind
Total Ind.
4.50 4.10
4.00 3.50
3.50 3.00
3.00
2.30
2.50 2.10
2.00
1.50
1.00
0.50
0.00
Free Hit Aankh Salamat Andhay Log BulBulay Qaid-e-Tanhai Yeh Zindagi Hai
PTVhome* Atv* ARY DIGITAL* Hum* GEO Ent*
C&S Ind.
4.00 3.60
3.50
3.00 2.70
2.50
2.50
2.00
1.50 1.10
1.00 0.70
0.50
0.00
BulBulay Qaid-e-Tanhai Yeh Zindagi Hai Free Hit Aankh Salamat Andhay Log
ARY DIGITAL* Hum* GEO Ent* PTVhome* Atv*
* We have taken the top rated program from each channel

8. Top 5 Programs on Local News Channels - Rating% Target Audience : Total / C&S Ind
Total Ind.
2.50 2.20
2.00
1.50 1.30
1.00 0.90
1.00 0.80
0.50
0.00
Aaj Kamran Khan Kay Saath Tonight With Jasmeen Kal Tak Islamabad Tonight Khari Baat Luqman Kay Sath
GEO News* Samaa* ExpNews* Aaj TV* Dunya TV*
C&S Ind.
3.00
2.60
2.50
2.00
1.60
1.50 1.20 1.20
1.00
1.00
0.50
0.00
Aaj Kamran Khan Kay Saath Tonight With Jasmeen Khari Baat Luqman Kay Sath Kal Tak Islamabad Tonight
GEO News* Samaa* Dunya TV* ExpNews* Aaj TV*
* We have taken the top rated program from each channel