Diapositivas presentadas por Ramachandran Narayanan, Director de Insights & Analíticas Nisum, en el eCommerce Day Santiago 2017.

2. RNARAYANAN@NISUM.COM
DIRECTOR - INSIGHT & ANALYTICS

3. NISUM OFFERS DIGITAL
TRANSFORMATION TO!
LEADING BRANDS!
As a global consulting
organization, we specialize in:!
Omnichannel enablement!
Big Data and Advanced Analytics!
Cloud and Mobile Solutions!
3!

4. Reports Data Products
Raw
Data
Cleaned
Data
Standard
Reports
Adhoc
Reports
Descriptive
Predictive
Cognitive
Diagnostic
Prescriptive
Sense and Respond Predict and Advise
Siloed
Distributed, Real Time
Shift to Data-Driven, Adaptive and Digital
Hadoop
Analytics Maturity
Spark

5. GRANULAR !
COLOSSAL !
TANGENTIAL!
The Quilt of Analytics Trends
Data

6. MACHINELEARNING!
IOT,CLOUD,BIGDATACONVERGENCE!
ONDEMANDANALYTICS!
The Quilt of Analytics Trends

7. GRANULAR!
COLOSSAL!
TANGENTIAL!
MACHINELEARNING!
IOT,CLOUD,BIGDATACONVERGENCE!
ONDEMANDANALYTICS!
The Quilt of Analytics Trends
Data

8. 4%
Only 4% of companies are able
to combine the right people,
tools, data and organizational
focus to take advantage of
Big Data And Analytics.
Source: http://www.bain.com/consulting-services/advanced-analytics/index.aspx

9. RETAIL
Reduction in Ramp-to-
Shelf Life
>20%
AIRLINE
Reduction in Delayed
Arrivals
RETAIL
Margin Improvement
>30%
RETAIL
Increase in Customer
Engagement Rate
Analytics Value Potential - Representative
3-4%
>50%

10. 1!
2!
3!
4!
Analytics Value Potential!
Use Cases Value Leakage!
Components Value Leakage!
Sub-optimal Scale!
Realized !
Value!
Where’s the Missing Value?
Why only 4%?

11. The “Journey” to Value-Driven Analytics
VALUE DRIVEN
USE CASES
VALUE
COMPONENTS
VALUE
INDUSTRIALIZATION

12. STRATEGIC
IMPERATIVE
VARIETY
RISK
VELOCITY
VALUE
VOLUME
Business Value
Data Value
(Cross-)Industry Value Chain
Value-Driven Use Cases that support Strategic Imperatives

13. Stream
Processing
Distributed
Processing
SCALE
In Memory
Processing
Images Source: Google Images
DATA
WAREHOUSING
Structured
Processing
Value Components = Structure + Scale + Speed

14. OPTIMAL OPERATING MODEL
BUSINESS SIGNALS DETECTION
FRONT-LINE ADOPTION
Value @Scale

15. Bon Voyage on this “Journey” to
Value-driven Analytics

16. THANK YOU

17. RNARAYANAN@NISUM.COM
DIRECTOR - INSIGHT & ANALYTICS