New Venture Creation of an Restaurant in Lahore, Pakistan

2. Location
 Commercial Area Phase 2,Dha,Lahore

4. Most of the times on some occasion people
want to celebrate that brings them to
restaurants. Sometimes people just cannot
cook. They do not know the art of cooking
which drives them to the restaurants. In this
case they are more dependent on
restaurants.

5. Mission

6. Mission:
 To ensure that each customer receives prompt,
professional, friendly service. To maintain a clean,
comfortable and well maintained premises for our
customer and staff. To provide at a fair price -
nutritional, well-prepared meals - using only quality
ingredients.

7. Objectives

8. Objectives
 Opening a restaurant requires to consider all
facts of the business before the actual
opening. You must draft goals and objectives
as part of your business plan. In addition to
the look of your establishment and the type
of food you will serve, we also have to set
goals centered on customer service, sales
and staffing. Be realistic with goal setting.

9. Business Plan

10. Initial working

11. Items Value
1)Furniture/Fixture
(Chairs,Tables,etc)
400,000
2) Staff Uniform 20,000
3) Bathroom Maintaince 10,000
4) Cash Software 500,000
5) Kitchen Appliances 1,000,000
6) Music Stereo 20,000
7) Cleaning 10,000
8) Paint 200,000
9) Landscaping 40,000
10) Computers 40,000
Items Value
12) Food 1,000,000
13) Gas Deposit 50,000
14) Decoration,
Designing & Lightening
500,000
15) Electronic Appliances 2,000,000
16) Security
+Advance(2+3)
500,000
17) Security 50,000
18) Insurance 2,000,000
19)Marble Flooring 300,000
20) Promotion 100,000
Total 9,690,000
11) Crockery/Utensils 500,000

12. SWOT Analysis

13. Strengths
 The strengths of our restaurant lie in what we do best,
whether it’s serving tasty food, offering quality service
at the table or providing decor that makes the fun of
eating at our restaurant a memorable experience.
Other strengths may consist of your pricing structure,
such as offering a lower-priced menu than similar
restaurants in your area. If you currently generate
traffic during slow times by offering special
promotions, such as “buy two meals, get one free” to
that’s a strength.

14. Weakness
 Weakness may exist if you do not provide adequate
employee training
 Weaknesses may include not getting consistent
supplies that result in menu items not being
available.

15. Opportunities
 Finding ways to generate more traffic during slow
times.
 Look for opportunities that help your restaurant
increase its profits, such as expanding or
providing different types of food and beverages.

16. Threats
 Competing restaurants located nearby represent a
threat to our business.
 Rising operating costs
 Building/maintaining.
 Consumers that believe that meals at home are
healthier than those prepared in restaurants.

17. Products
The products sold into the following categories:
1) Shakes
2) Cakes & Pies
3) Hot & Cold Drinks
4) Chicken & Beef
5) Deals & Meals

20. Competitors

21. Our competitors are :
 The Hotspot
 Sweet Tooth
 Subway

22. SUBWAY
SWEET TOOTH

23. THE HOTSPOT

24. Media Selection:
Advertising media selection is
the process of choosing the
most cost-effective media for
advertising, to achieve the
required coverage and
number of exposures in
a target audience.

25. Market Promotion:

26.  Online Advertising.
 Newspaper Advertise.
 Posters.
 Yellow Pages.

27. •Customer Attraction:
Coupons
Discount
Decoration
Membership Cards

28. Implementation Schedule

29. Description Ja
n
Fe
b
Mar Apr Ma
y
Jun Jul Aug Sep Oc
t
Nov D
ec
Business Plan
Rent Deed
Possession Taken
Commercialization
Gas/Elec/
Water
Connection
Renovation/
Fixture Fitting
Purchase of
furniture/Goods
Installation of all
equipments
Recruiting of
trained staff &
Operational