4. PRODUCT
Quality of Education
A sense of social responsibility.
A commitment to service.
Special talents or abilities.
5. PRICE
Affordable fee structure along with merit scholarships
Cost-effective quality education
Fee concession on kinship basis
Disable students concession
6. PLACEPunjab Colleges
University of Central Punjab
Mohammad Ali Jinnah University
Capital University of Science and Technology
Allied Schools
Education for All (EFA) schools
Dunya TV
Lahore News TV
Roznama Dunya
Tower Technologies.
7. PROMOTION
Reminder advertising at time of admissions (SMS).
Advertising media(TV, Radio, Print Media and Social Media).
Holdings