2. Introduction
About ZONG:
• It is a Pakistan mobile network operator.
• It headquartered in Islamabad.
• It offers voice and data services ranging from postpaid
and prepaid plans, 2G, 3G and 4G services, mobile
banking to fixed telephony.
• It is the first oversea setup of China Mobile through
acquisition of a license from Millicom to operate a
GSM network in Pakistan in 2008. Zong is a 100%
subsidiary of China Mobile
3. Introduction
About ZONG:
• China Mobile Communications Corporation is a
Chinese state-owned telecommunication company.
• It provides mobile voice and multimedia services
through its nationwide mobile telecommunications
network.
4. competitive advantage :
• A competitive advantage is the attribute that allows an
organization to outperform its competitors. A competitive
advantage may include access to natural resources, such
as high-grade ores or a low-cost power source, highly
skilled labor, geographic location, high entry barriers, and
access to new technology
5. advantage
• According to the latest PTA numbers, Zong remains at the forefront
of Pakistan's 4G revolution.
• Zong continues to balance affordability with seamless 4G
connectivity.
• It also continues to expand its 4G data coverage to all corners of
Pakistan.
• Despite stiff competition, Zong is providing unmatched data speeds
has led the company to secure over 75% of the 4G market.
• 3G & 4G site count will extend to over 10,500 sites, enabling a faster,
wider and deeper voice and data quality experience for the users.
• It also offers more data volume of 4g then others.
6. Sustain capabilities advantage
Transparency
• This capability of zong is very transparent.
• Almost all of his competitors are very close to it.
• It’s a technology which easy to adopt nowadays.
Transferability
• Zong has fast-cycle resources.
• The transferability of these resources is not so difficult.
• The competitor already are acquiring it but it may takes times.
Replicability
• This capability of zong is actually based on technology.
• So as technology is updated day by day.
• Alread the World telecommunication companies have started word on
5g.
• So it may be replace in future.
• The competitors of zong have potential to launch it before him.
8. • Price
• Call rates are very low.
• 4g and 3g bundles 100Rs(weekly) 250Rs(FN) 600Rs(monthly)
• SMS bundles are also offered.
• Price adjustment startegy also apllied
9. • place
• Zong offers it's services nation wide in pakistan.
10. • Promotion
• Information adverting for new services goods.
• Reminder advertising for stimulate repeat purchase
• Advertising media(tv,radio,print and social media)
