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B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding

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B2B Branding is under-rated and under-utilized. But savvy marketers don’t overlook branding’s benefits.

Data clearly show that companies that brand do a better job at attracting customers, building trust and long-term relationships. Relationship building does not go unrewarded.

It gets results.

Deeper relationships lead to increased leads, sales and profits.

As with any marketing effort, you want the best approach. It can’t consume a lot of time, money and people. And you want a feasible solution that’s easy to implement.

Continue reading to discover how to results-oriented branding can boost your bottom line quickly.

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B2B Branding: Boost Your Bottom-Line Quickly… with Results-Oriented Branding

  1. 1. B2B BRANDING: BOOST YOUR BOTTOM-LINE QUICKLY… WITH RESULTS-ORIENTED BRANDING Attract Customers, Build Trust, and Develop Long-term Relationships
  2. 2.  You compete in a BIG industry  Transportation & Logistics (T&L) has many BIG players  The T&L space is CROWDED with many competitors  How do you INCREASE leads, sales and GROW your business? MAXIMIZE BRANDING WITH MINIMAL TIME, EFFORT, & MONEY TO OUTFLANK THE COMPETITION 2 B2B Copywriting & Consulting/256-886-4684 12/7/2014
  3. 3. BRANDING GETS RESULTS! B2B customers buy, when “a high brand connection exists”. Purchases due to Brand 1 CEB Marketing Leadership Council Survey 2 CEB/Google White Paper 3 B2B Copywriting & Consulting/256-886-4684 12/7/2014
  4. 4. When branding is missing... B2B buyers purchase LESS Purchases without Branding 1 CEB Marketing Leadership Council Survey 2 CEB/Google White Paper 4 B2B Copywriting & Consulting/256-886-4684 12/7/2014
  5. 5. B2B buyers willing to pay a PREMIUM for branded items The Power of Branding 5 B2B Copywriting & Consulting/256-886-4684 12/7/2014
  6. 6. 6 Rank B2B Brand Rank B2B Brand 2 Google 18 Hewlett-Packard 4 IBM 25 SAP 5 Microsoft 27 UPS 6 General Electric 49 SIEMENS 12 INTEL 61 Caterpillar 14 CISCO 79 John Deere 16 ORACLE 97 FEDEX Big B2B companies know the value of branding… * Sampling of Interbrand’s Top B2B Brands - 2014 STEAL A CHAPTER OUT OF BIG COMPANIES’ PLAYBOOKS B2B Copywriting & Consulting/256-886-4684 12/7/2014
  7. 7. How to compete with BIG companies #1 social network prospecting tool Comapnies that Gained a Cusotmer with Blogging Association of National Advertisers, 2010 (ANA) 7 Blogging: B2B Copywriting & Consulting/256-886-4684 12/7/2014
  8. 8. Businesses that blog generate more leads... than companies that don‘t! Blogging Generates More Leads Wishpond Survey 8 B2B Copywriting & Consulting/256-886-4684 12/7/2014
  9. 9. B2B buyers willing to pay a premium For UN-branded items No Branding - No Premium 9 B2B Copywriting & Consulting/256-886-4684 12/7/2014
  10. 10. THE UNDENIABLE VALUE OF B2B BRANDING… Does this 1958 McGraw-Hill ad apply to you? 10 B2B Copywriting & Consulting/256-886-4684 12/7/2014
  11. 11. “The future of brands is interaction, not commodity…” “A good brand is a two-way conversation.” COMBINE B2B BRANDING AND BLOGGING TO INCREASE SALES & MARKET POSITION 11 B2B Copywriting & Consulting/256-886-4684 12/7/2014
  12. 12. Blogging Creates a Personal Connection Engages Prospects 2-way Exchange Social Persona Customized Response Fosters Loyalty ... ... ... ... ... WHY BLOGGING WORKS WITH BRANDING 12 B2B Copywriting & Consulting/256-886-4684 12/7/2014
  13. 13. Increase Sales & Grow Your Business  Generate more leads  Incresase sales  Maximize Profits with Premium Pricing Break-through in a Crowded Industry  Attract Customers  Build Trust  Develop Long-term Relationships  Improve Your Positioning 13 B2B Copywriting & Consulting/256-886-4684 12/7/2014
  14. 14. Call Alex Milo @ 256-886-4684 to Find Out More About How to Build Your Brand with Blogging 14 B2B Copywriting & Consulting/256-886-4684 12/7/2014
  15. 15. 15 ABOUT This presentation was created by: Alex Milo B2B Copywriter & Consultant “Helping generate leads for transportation & logistics companies” Alex is a professional B2B copywriter and certified SEO copywriter. He consults and writes B2B marketing content helping transportation and logistics companies develop and implement their lead generation strategies. He's also a certified professional logistician. He has over 25 years of transportation and logistics experience in operational, customer service, and business development positions. Connect with Alex on: LinkedIn Google+ www.b2bcopywriting-alexmilo.com B2B Copywriting & Consulting/256-886-4684 12/7/2014

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