Dear Colleagues, Greetings! Kindly find the format for E-marketing-ECOM-301 Assignments. Please find internal grades, Schedule and Instructions: Internal Grades distribution and Schedule: Allotment Mode of Assignment Points Submission (End of week – Saturday mid night) Week -4 Project Draft 5 Week-9 Week -4 Project 10 Week-13 Week -4 Presentation using PPT 5 Week 14 Week 1 Discussion and Participation (Recommend the use of the blackboard tools.) 5 Week 14 Total 25 Assignment Workload: • This assignment is an individual assignment means it cannot be given in a group or teams. • The word count for this assignment must be between 2200 to 2700 words. Assignment regulation: • All students are encouraged to use their own words. • Student is allowed to cite 10% from the word limit (2200-word limit means 220 words can be cited). • Assignment to be submitted within the due dates given by the course instructor. • A mark of zero will be given for any submission that includes copying from other resource without referencing it. Project work Week-4 Purpose To assess your understanding for E- Marketing / Digital Marketing in an organization of your choice. Action Items: Choose any business organization of your interest and analyze it accordingly. Attempt all Questions related to your organization. (Note: Questions should be in the serial order with references wherever is required. Also, during presentations 12 slides should be prepared covering all the point in order). 1. Prepare a market plan to launch a new product or Services for your business in the market. 2. Analyze tools and technologies to support the business. 3. What strategies are to be implemented in the market Plan to tackle competition. 4. Project your business by using the following: A. Situational Analysis (SA) a) SWOT analysis b) Industry Analysis c) Projections on market demand. B. Market and Cost Analysis (MA) a) Segmentation analysis and strategy. b) Positioning in the marketplace. c) Procurement of goods and Services d) Major customer acquisition techniques, online advertising, ad serving and targeting C. Market tools and Application( MA ) a) Core Marketing Concepts and define value chain b) Use of Branding and video marketing c) E mail Marketing and Social Media Marketing d) Available tools of E Commerce D. Web-enabled Supply Chains (WEB) a) SEO and Search engine marketing b) Use of Web application for the outsourcing of logistics services c) Cloud computing and Customer Relationship Management 5. What scope and limitations of electronic media (e marketing as well as digital marketing) your Business will possess in the world of marketing business. 1. Each student will have one Project. 2. Project will be based on the implementatio.

1. Dear Colleagues,
Greetings!
Kindly find the format for E-marketing-ECOM-301
Assignments.
Please find internal grades, Schedule and Instructions:
Internal Grades distribution and Schedule:
Allotment Mode of Assignment Points
Submission
(End of week
– Saturday
mid night)
Week -4 Project Draft 5 Week-9
Week -4 Project 10 Week-13
Week -4 Presentation using PPT 5 Week 14
Week 1
Discussion
and

2. Participation
(Recommend
the use of the
blackboard
tools.)
5 Week 14
Total
25
Assignment Workload:
• This assignment is an individual assignment means it cannot
be given in a group or
teams.
• The word count for this assignment must be between 2200 to
2700 words.
Assignment regulation:
• All students are encouraged to use their own words.

3. • Student is allowed to cite 10% from the word limit (2200-word
limit means 220 words
can be cited).
• Assignment to be submitted within the due dates given by the
course instructor.
• A mark of zero will be given for any submission that includes
copying from other
resource without referencing it.
Project work

4. Week-4
Purpose
To assess your understanding for E- Marketing / Digital
Marketing in an organization of your
choice.
Action Items:
Choose any business organization of your interest and analyze it
accordingly.
Attempt all Questions related to your organization. (Note:
Questions should be in the serial
order with references wherever is required. Also, during
presentations 12 slides should be
prepared covering all the point in order).
1. Prepare a market plan to launch a new product or Services for
your business in the
market.
2. Analyze tools and technologies to support the business.
3. What strategies are to be implemented in the market Plan to
tackle competition.
4. Project your business by using the following:
A. Situational Analysis (SA)
a) SWOT analysis
b) Industry Analysis

5. c) Projections on market demand.
B. Market and Cost Analysis (MA)
a) Segmentation analysis and strategy.
b) Positioning in the marketplace.
c) Procurement of goods and Services
d) Major customer acquisition techniques, online advertising, ad
serving and targeting
C. Market tools and Application( MA )
a) Core Marketing Concepts and define value chain
b) Use of Branding and video marketing
c) E mail Marketing and Social Media Marketing
d) Available tools of E Commerce
D. Web-enabled Supply Chains (WEB)
a) SEO and Search engine marketing
b) Use of Web application for the outsourcing of logistics
services
c) Cloud computing and Customer Relationship Management
5. What scope and limitations of electronic media (e marketing

6. as well as digital marketing)
your Business will possess in the world of marketing business.
1. Each student will have one Project.
2. Project will be based on the implementation of the Tools and
technologies in real world.
3. Project will require summarizing, demonstrating, and the use
and potential values of E-
Marketing / Digital Market for an organization.
4. The Project has to be completed individually by each student.
5. Presentation will be conducted during the WEEK-13 so that
students get time to
complete their project work and present in front of all the
students in the class.
6. Students can also make market plan to launch a new product
or Services for any
particular business in the market from KSA.
Submission Instructions
• Post your response in the Discussion Board as per your
professor's instructions.
Grading Criteria
0 - 10 points

7. UNIVERSITY OF THE CUMBERLANDS
ITS 833 INFORMATION GOVERNANCE
2018 FALL – MAIN TERM
CITY GENERAL HOSPITAL INFORMATION GOVERNANCE
PROGRAM:
PHASE I:
Please read and familiarize yourself with the general description
for your research project
included in the CONTENT section of iLearn.
You are the team leader/chair for the Information Governance
Committee/Team responsible for
implementing a company wide information governance program
for your organization. You

8. team has met on one occasion and has identified an initial set of
goals and challenges for the
organization in the development and implementation of the
company’s IG program. Your
second meeting with the team is fast approaching and you have
told your team members that
during this next meeting you will discuss with them the overall
plan and the steps that the team
will take in order to implement information governance in the
organization. In order to be
prepared for that meeting, please do the following:
1. Conduct the necessary research to familiarize yourself with
different organizations,
associations, affiliates and accrediting agencies who can
provide guidance on the
implementation of information governance in the health care
industry. Please summarize
and explain the results of your research.
2. Develop/explain the tasks/steps/order for designing and
implementing an Information
Governance (IG) program at CITY GENERAL HOSPITAL. I
am NOT asking you to

9. give me “the” final Information Governance Program itself. It is
far too early in the
course for you to be able to develop an Information Governance
program. What I am
asking you to do is to develop a plan that sets out the tasks to
be accomplished and the
order (steps) in which the tasks will need to be performed in
order to design and
implement an IG plan for your organization. This should be the
blueprint that you and
your team will follow for the next 18 months that have been
projected from the date of
your first IG Committee/Team meeting to the final implantation
of the IG Program. That
is, it should explain how you and your team will go about the
business of designing and
implementing the IG program for the company. It is NOT the
IG Program itself. This
should be something that you will give your team members to
follow, as the “master
plan” for accomplishing the goal of IG at CITY GENERAL
HOSPITAL, and what each
team member’s role is in accomplishing that goal. That is, what
tasks are they assigned?

10. What will need to be completed or accomplished before they
can begin their respective
tasks? You may use diagrams, tables, and any other references
that assist in the
explanation of your plan for designing and implementing a
program of Information
Governance at CITY GENERAL HOSPITAL. However, you may
NOT substitute your
table or diagram for a complete narrative explanation.
Remember, where you formulated
any portion of your overall program based upon information
from the research you
conducted in question 1 above, you must reference your sources
in order to avoid
suggestions that you have plagiarized.
3. Recall, the author of your text has repeatedly emphasized that
above all else you must
operate within the confines of the law. Assume CITY
GENERAL HOSPITAL is located
in Louisville, Kentucky. Conduct the necessary research to
familiarize yourself with both
the federal and state laws that will must be taken into

11. consideration and/or which will
have a direct impact on the health care industry, and therefore
the structure and
implementation of your organization’s information governance
program. You must be
able to explain to your team members what these laws are, their
sources, how they affect
your organization, and what you will do to implement your
information governance
program within the confines of these laws. Please, in writing,
provide a detailed
explanation of the results of your search for legal information.
Phase I of this semester long research project is worth 10% of
your overall semester grade. The
quality of your work on this phase of the project can impact
your final semester grade by an
entire letter grade. Do not minimize the importance of this
assignment.
Also, do not expect that you can do anything less than doctorial
quality work and receive a
satisfactory grade. The above three questions must be properly
researched and explained. Also,
please expect that your paper will be checked for plagiarism.

12. Whenever you quote directly from
a source, include the quotation in the appropriate quotes and
cite the source. When you
summarize information form a source, use proper references and
endnotes or footnotes in enough
detail that the reader can go directly to your source reference.
Plagiarism and all other forms of cheating will not be tolerated.
Your paper should be submitted on or before the deadline using
the proper submission link in
iLearn, Content section, folder for Semester Research Project.
When submitting make sure to
check the appropriate box for submitting the paper to
SafeAssign for checking against the global
database. The paper should be uploaded in a WORD format. It
should contain a cover page which
includes your full name and student identification number,
along with some identifier showing that
it is phase I of Fall 2018 ITS 833 – Main Term. The paper
should include page number on each
page, should have a 1 inch margin on all sides, should contain a
table of contents and all pages
should be numbers. Single space the body of the paper a double
space between paragraphs.

13. Subheadings should be in bold and should be on the left margin.
There should be a blank line
between the subheading and the first paragraph following the
subheading. Please use complete
citations in the body of the paper, following direct citations.
Also, include the complete source
cited at the end of the paper on a REFERENCE PAGE Where
you summarize but do not quote
directly, use endnote number references in the body of the paper
at the conclusion of the section
summarized. For summaries, also include a section at the end
of your paper for complete citations
to the source summarized. This will be called “ENDNOTES”.
In addition, please include this
endnote citation in your REFERENCES. That is, at the end of
the paper there will be at least two
appendices, one for your ENDNOTES that will contain a
number reference and the complete
citation to the sources summarized. Following this will be the
REFERENCES page that will
include all sources where you directly quoted sources in the
body of your paper and in addition
will include a citation for all sources that you summarized.

14. Remember, your REFERNCES will
include a list of BOTH sources quoted and sources summarized,
and will be listed in the order in
which they appear in your paper. Your ENDNOTES page will
precede the REFERENCES page
and will include only sources summarized, and will listed in
the same order in which they appear
in your paper.
The Deadline for submitting Phase I of your project is
September 16, 2018 no later than 11:30
p.m. and WILL NOT BE ACCEPTED LATE.