Project 3  BMGT 364 Project 3 Asia Division Business Unit Strategy Management Plan – Phase 3 Purpose In this project, you will complete Phase 3 of the Asia Division Business Unit Strategy Management Plan.  Drawing from the course material, you will In this project, you will use the course material through week 7 and your research to complete Phase 3 of the Asia Division Business Unit Strategy Management Plan.  In this project you will learn and apply concepts concerning human resources.  You will also write an Executive Summary. In answering the requirements, you will support the reasoning and conclusions made, which means you will explain 'why and how' rather than relying on making statements.  Skill Building: You are also completing this project to help develop critical thinking and develop part of a management plan.  You will be required to research the cosmetic industry as a continuation of Project 1.  Do not take the research lightly as you are required to do significant research to answer the requirements of the project. Skills: Research, Critical Thinking, Write a Management Plan Outcome Met by Completing This Assignment employ effective planning processes to develop strategies, goals, and objectives in order to enhance performance and sustainability organize human, physical, and financial resources for the effective and efficient attainment of organizational goals demonstrate leadership skills by communicating a shared vision, motivating and empowering others, and creating a culture of ethical decision-making and innovation develop measures and assess outcomes against plans and standards to improve organizational effectiveness The new Executive Director for the new Asia Division, has been asked by Max Barney to put together, and present to him, a business unit strategy that will be a guide for the next year as the new division moves forward.  The Executive Director will be working with the consulting group over the next 5 weeks and they will assist with putting together this plan to be laid out as follows and developed in three phases.  You have successfully complete Phase I and it is now time to complete Phase II.  the second phase, Section I and Section VII will be completed.  Section I – Executive Summary Section II – Goals and Objectives Section III – Competitive Analysis Section IV – Description of Organizational Structure and Culture Section V – Breakdown of Product and Services Section VI – Communications Plan Section VII – Human Resources Plan A Business Unit Strategy will provide the organization an opportunity to explain the goals and objectives of the new division and help with the development of the strategy to achieve them.  The plan will allow the company to gain insight into the current status of the industry it is venturing into using internal and external analysis tools, and then use this analysis to design its division's business environment.  In addition, the plan will be used to form th ...

1. Project 3
BMGT 364 Project 3 Asia Division Business Unit Strategy
Management Plan – Phase 3
Purpose
In this project, you will complete Phase 3 of the Asia Division
Business Unit Strategy Management Plan. Drawing from the
course material, you will
In this project, you will use the course material through week 7
and your research to complete Phase 3 of the Asia Division
Business Unit Strategy Management Plan. In this project you
will learn and apply concepts concerning human resources. You
will also write an Executive Summary.
In answering the requirements, you will support the reasoning
and conclusions made, which means you will explain 'why and
how' rather than relying on making statements.
Skill Building:
You are also completing this project to help develop critical
thinking and develop part of a management plan.
You will be required to research the cosmetic industry as a
continuation of Project 1. Do not take the research lightly as
you are required to do significant research to answer the
requirements of the project.
Skills:
Research, Critical Thinking, Write a Management Plan

2. Outcome Met by Completing This Assignment
employ effective planning processes to develop strategies,
goals, and objectives in order to enhance performance and
sustainability
organize human, physical, and financial resources for the
effective and efficient attainment of organizational goals
demonstrate leadership skills by communicating a shared vision,
motivating and empowering others, and creating a culture of
ethical decision-making and innovation
develop measures and assess outcomes against plans and
standards to improve organizational effectiveness
The new Executive Director for the new Asia Division, has been
asked by Max Barney to put together, and present to him, a
business unit strategy that will be a guide for the next year as
the new division moves forward. The Executive Director will
be working with the consulting group over the next 5 weeks and
they will assist with putting together this plan to be laid out as
follows and developed in three phases.
You have successfully complete Phase I and it is now time to
complete Phase II. the second phase, Section I and Section VII
will be completed.
Section I – Executive Summary
Section II – Goals and Objectives

3. Section III – Competitive Analysis
Section IV – Description of Organizational Structure and
Culture
Section V – Breakdown of Product and Services
Section VI – Communications Plan
Section VII – Human Resources Plan
A Business Unit Strategy will provide the organization an
opportunity to explain the goals and objectives of the new
division and help with the development of the strategy to
achieve them. The plan will allow the company to gain insight
into the current status of the industry it is venturing into using
internal and external analysis tools, and then use this analysis to
design its division's business environment. In addition, the plan
will be used to form the team that will bring the vision for this
division to reality.
Instructions for completing Phase III of the Business Unit
Strategy
These two sections will finalize the Business Unit Strategy the
group from GoTo has been assisting the Executive Director
with, and should now be tied as a single document.
Incorporate all three phases into a single paper for deliver. You
will need the
Biotech Company Profile
to complete the analysis.
Step 1:
Human Resource Plan

4. A human resource plan will allow the director of the new Asia
division to identify the future human resource needs for the
organization. The director has asked the GoTo Consulting
group to evaluate the product line identified and conduct market
analysis to determine possible man power needs for the product
manufacturing and overhead needs (to include all levels of
management). The management levels should have been
identified in the Description of Organizational Structure and
Culture section of this strategy, but the resource needs in
manufacturing will need to be considered. Remember the only
person currently hired for the new facility is the Director so
there will need to be Assistant Division Directors (ADD) for the
other areas identified in the Structure such as Marketing, R&D,
Sales, etc. Each of the ADD's will need to have staff as well;
you will need to identify how each ADD will be provided staff.
Will they identify and interview themselves or will HR be a
part of the hiring process. The Organizational Chart is also a
part of the HR plan so ensure it is also placed in this section for
reference.
Training is a key to retention in business today; employees like
to feel they are important to the organization and investment in
their competencies shows commitment to them. So, consider
what the new division will need to do to ensure they are keeping
the best talent they find.
Evaluations is another way organizations can show its
commitment to employees. How will the new division conduct
employee evaluations based on what is common in the area that
the GoTo group identified? This will require a level of research
in common HR practices in that region.
The group needs to remember that this is a brand new division
that will be selling products that Biotech currently is not
involved in so all aspects of business will need to be considered

5. such as marketing, etc. Remember there is no perfect HR Plan,
just plans that work and plans that do not. Good plans consider
the employee and the culture around them just as important as
the organization itself.
Step 2: Phase I and Phase II
Tie all sections from Phase I – Phase III into a single document
using the feedback from Phase 1 and Phase 2 to make updates
. What this means is that you will:
Physically combine the three documents;
Integrate feedback given and updates you believe are necessary
(you may not have feedback from Project at this point but you
will have feedback for Project 1;
Remove the introductions used for Project 1 and Project 2;
Ensure there are smooth transitions from one section to another;
Add any additional information or research that you have come
across since writing Project 1.
Step 3: Executive Summary
The Executive Summary will be the first section of the paper
but should be written last since it will highlight what is
intended for discussion in the rest of the strategy. A good
executive summary is compelling. It reveals the company's
mission statement, along with a short description of the

6. products Biotech will provide at the launch of the new division.
It is also necessary to briefly explain why Biotech is starting
the new division and include details about Biotech's experience
related to the industry the company is entering.
Step 4: Review the Paper
Read the paper to ensure all required elements are present. Use
the grading rubric to ensure that you gain the most points
possible for this assignment.
Proofread the paper for spelling and grammatical issues, and
third person writing.
Read the paper aloud as a first measure;
Use the spell and grammar check in Word as a second measure;
Have someone who has excellent English skills to proof the
paper;
Consider submitting the memo to the Effective Writing Center
(EWC). The EWC will provide 4-6 areas that may need
improvement.
Step 5:
Submit the paper in the Assignment Folder
(The assignment submitted to the Assignment Folder will be
considered the student's final product and therefore ready for
grading by the instructor. It is incumbent upon the student to
verify the assignment is the correct submission. No exceptions
will be considered by the instructor).

7. How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is
single-spaced, with double spaces between paragraphs. Use 12-
point font. The final product will be 6-8 pages in length
excluding the title page and reference page. Write clearly and
concisely.
Completing the Project
In order to complete this project, you will want to first read the
module, Learn How to Support What You Write, as this
assignment requires you to use the course readings and research
to support what you write. Also,
Read the grading rubric for the project. Use the grading rubric
while completing the project to ensure all requirements are met
that will lead to the highest possible grade.
Third person writing is required. Third person means that there
are no words such as "I, me, my, we, or us" (first person
writing), nor is there use of "you or your" (second person
writing). If uncertain how to write in the third person, view this
link:
http://www.quickanddirtytips.com/education/grammar/first-
second-and-third-person
.
Contractions are not used in business writing, so do not use
them.
Paraphrase and do not use direct quotation marks. Paraphrase
means you do not use more than four consecutive words from a
source document, but puts a passage from a source document

8. into your own words and attribute the passage to the source
document. Not using direct quotation marks means that there
should be no passages with quotation marks and instead the
source material is paraphrased as stated above. Note that a
reference within a reference list cannot exist without an
associated in-text citation and vice versa.
Provide the
page
or
paragraph number
(required) when using in-text citations. If using the eBook, use
Lumen Candela followed by the Section title and paragraph
number.
You are expected to use the case scenario, Biotech Company
Profile, and weekly courses readings to develop the analysis and
support the reasoning. The expectation is that you provide a
robust use of the course readings and demonstrate thorough
research of the cosmetic industry.
The only external source material used is in relation to the
research on the cosmetic industry.
Material used from a source document must be cited and
referenced. A reference within a reference list cannot exist
without an associated in-text citation and vice versa.
Use a wide array of the course reading as well as sources from
your research. The research should focus on information
related to the cosmetic industry.roject 3 Asia Division Business
Unit Strateg
Phase 3NOTE:
All submitted work is to be your original work. You may not
use any work from another student, the Internet or an online
clearinghouse. You are expected to understand the Academic
Dishonesty and Plagiarism Policy, and know that it is your

9. responsibility to learn about instructor and general academic
expectations with regard to proper citation of sources as
specified in the APA Publication Manual, 6th Ed. (Students are
held accountable for in-text citations and an associated
reference list only).
Purpose
In this project, you will complete Phase 3 of the Asia Division
Business Unit Strategy Management Plan. Drawing from the
course material, you will
In this project, you will use the course material through week 7
and your research to complete Phase 3 of the Asia Division
Business Unit Strategy Management Plan. In this project you
will learn and apply concepts concerning human resources. You
will also write an Executive Summary.
In answering the requirements, you will support the reasoning
and conclusions made, which means you will explain 'why and
how' rather than relying on making statements.
Skill Building:
You are also completing this project to help develop critical
thinking and develop part of a management plan.
You will be required to research the cosmetic industry as a
continuation of Project 1. Do not take the research lightly as
you are required to do significant research to answer the
requirements of the project.
Skills:
Research, Critical Thinking, Write a Management Plan

10. Outcome Met by Completing This Assignment
employ effective planning processes to develop strategies,
goals, and objectives in order to enhance performance and
sustainability
organize human, physical, and financial resources for the
effective and efficient attainment of organizational goals
demonstrate leadership skills by communicating a shared vision,
motivating and empowering others, and creating a culture of
ethical decision-making and innovation
develop measures and assess outcomes against plans and
standards to improve organizational effectiveness
The new Executive Director for the new Asia Division, has been
asked by Max Barney to put together, and present to him, a
business unit strategy that will be a guide for the next year as
the new division moves forward. The Executive Director will
be working with the consulting group over the next 5 weeks and
they will assist with putting together this plan to be laid out as
follows and developed in three phases.
You have successfully complete Phase I and it is now time to
complete Phase II. the second phase, Section I and Section VII
will be completed.
Section I – Executive Summary
Section II – Goals and Objectives

11. Section III – Competitive Analysis
Section IV – Description of Organizational Structure and
Culture
Section V – Breakdown of Product and Services
Section VI – Communications Plan
Section VII – Human Resources Plan
A Business Unit Strategy will provide the organization an
opportunity to explain the goals and objectives of the new
division and help with the development of the strategy to
achieve them. The plan will allow the company to gain insight
into the current status of the industry it is venturing into using
internal and external analysis tools, and then use this analysis to
design its division's business environment. In addition, the plan
will be used to form the team that will bring the vision for this
division to reality.
Instructions for completing Phase III of the Business Unit
Strategy
These two sections will finalize the Business Unit Strategy the
group from GoTo has been assisting the Executive Director
with, and should now be tied as a single document.
Incorporate all three phases into a single paper for deliver. You
will need the
Biotech Company Profile
to complete the analysis.
Step 1:
Human Resource Plan

12. A human resource plan will allow the director of the new Asia
division to identify the future human resource needs for the
organization. The director has asked the GoTo Consulting
group to evaluate the product line identified and conduct market
analysis to determine possible man power needs for the product
manufacturing and overhead needs (to include all levels of
management). The management levels should have been
identified in the Description of Organizational Structure and
Culture section of this strategy, but the resource needs in
manufacturing will need to be considered. Remember the only
person currently hired for the new facility is the Director so
there will need to be Assistant Division Directors (ADD) for the
other areas identified in the Structure such as Marketing, R&D,
Sales, etc. Each of the ADD's will need to have staff as well;
you will need to identify how each ADD will be provided staff.
Will they identify and interview themselves or will HR be a
part of the hiring process. The Organizational Chart is also a
part of the HR plan so ensure it is also placed in this section for
reference.
Training is a key to retention in business today; employees like
to feel they are important to the organization and investment in
their competencies shows commitment to them. So, consider
what the new division will need to do to ensure they are keeping
the best talent they find.
Evaluations is another way organizations can show its
commitment to employees. How will the new division conduct
employee evaluations based on what is common in the area that
the GoTo group identified? This will require a level of research
in common HR practices in that region.
The group needs to remember that this is a brand new division
that will be selling products that Biotech currently is not
involved in so all aspects of business will need to be considered

13. such as marketing, etc. Remember there is no perfect HR Plan,
just plans that work and plans that do not. Good plans consider
the employee and the culture around them just as important as
the organization itself.
Step 2: Phase I and Phase II
Tie all sections from Phase I – Phase III into a single document
using the feedback from Phase 1 and Phase 2 to make updates
. What this means is that you will:
Physically combine the three documents;
Integrate feedback given and updates you believe are necessary
(you may not have feedback from Project at this point but you
will have feedback for Project 1;
Remove the introductions used for Project 1 and Project 2;
Ensure there are smooth transitions from one section to another;
Add any additional information or research that you have come
across since writing Project 1.
Step 3: Executive Summary
The Executive Summary will be the first section of the paper
but should be written last since it will highlight what is
intended for discussion in the rest of the strategy. A good
executive summary is compelling. It reveals the company's
mission statement, along with a short description of the

14. products Biotech will provide at the launch of the new division.
It is also necessary to briefly explain why Biotech is starting
the new division and include details about Biotech's experience
related to the industry the company is entering.
Step 4: Review the Paper
Read the paper to ensure all required elements are present. Use
the grading rubric to ensure that you gain the most points
possible for this assignment.
Proofread the paper for spelling and grammatical issues, and
third person writing.
Read the paper aloud as a first measure;
Use the spell and grammar check in Word as a second measure;
Have someone who has excellent English skills to proof the
paper;
Consider submitting the memo to the Effective Writing Center
(EWC). The EWC will provide 4-6 areas that may need
improvement.
Step 5:
Submit the paper in the Assignment Folder
(The assignment submitted to the Assignment Folder will be
considered the student's final product and therefore ready for
grading by the instructor. It is incumbent upon the student to
verify the assignment is the correct submission. No exceptions
will be considered by the instructor).

15. How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is
single-spaced, with double spaces between paragraphs. Use 12-
point font. The final product will be 6-8 pages in length
excluding the title page and reference page. Write clearly and
concisely.
Completing the Project
In order to complete this project, you will want to first read the
module, Learn How to Support What You Write, as this
assignment requires you to use the course readings and research
to support what you write. Also,
Read the grading rubric for the project. Use the grading rubric
while completing the project to ensure all requirements are met
that will lead to the highest possible grade.
Third person writing is required. Third person means that there
are no words such as "I, me, my, we, or us" (first person
writing), nor is there use of "you or your" (second person
writing). If uncertain how to write in the third person, view this
link:
http://www.quickanddirtytips.com/education/grammar/first-
second-and-third-person
.
Contractions are not used in business writing, so do not use
them.
Paraphrase and do not use direct quotation marks. Paraphrase
means you do not use more than four consecutive words from a
source document, but puts a passage from a source document

16. into your own words and attribute the passage to the source
document. Not using direct quotation marks means that there
should be no passages with quotation marks and instead the
source material is paraphrased as stated above. Note that a
reference within a reference list cannot exist without an
associated in-text citation and vice versa.
Provide the
page
or
paragraph number
(required) when using in-text citations. If using the eBook, use
Lumen Candela followed by the Section title and paragraph
number.
You are expected to use the case scenario, Biotech Company
Profile, and weekly courses readings to develop the analysis and
support the reasoning. The expectation is that you provide a
robust use of the course readings and demonstrate thorough
research of the cosmetic industry.
The only external source material used is in relation to the
research on the cosmetic industry.
Material used from a source document must be cited and
referenced. A reference within a reference list cannot exist
without an associated in-text citation and vice versa.
Use a wide array of the course reading as well as sources from
your research. The research should focus on information
related to the cosmetic industry.Project 3 Asia Division
Business Unit Strategy - Phase 3 Hide Assignment Information
Instructions BMGT 364 Project 3 (Week 7) Asia Division
Business Unit Strategy Management Plan – Phase 3 NOTE: All
submitted work is to be your original work. You may not use
any work from another student, the Internet or an online
clearinghouse. You are expected to understand the Academic
Dishonesty and Plagiarism Policy, and know that it is your

17. responsibility to learn about instructor and general academic
expectations with regard to proper citation of sources as
specified in the APA Publication Manual, 6th Ed. (Students are
held accountable for in-text citations and an associated
reference list only). Purpose In this project, you will complete
Phase 3 of the Asia Division Business Unit Strategy
Management Plan. Drawing from the course material, you will
In this project, you will use the course material through week 7
and your research to complete Phase 3 of the Asia Division
Business Unit Strategy Management Plan. In this project you
will learn and apply concepts concerning human resources. You
will also write an Executive Summary. In answering the
requirements, you will support the reasoning and conclusions
made, which means you will explain 'why and how' rather than
relying on making statements. Skill Building: You are also
completing this project to help develop critical thinking and
develop part of a management plan. You will be required to
research the cosmetic industry as a continuation of Project 1.
Do not take the research lightly as you are required to do
significant research to answer the requirements of the project.
Skills: Research, Critical Thinking, Write a Management Plan
Outcome Met by Completing This Assignment employ effective
planning processes to develop strategies, goals, and objectives
in order to enhance performance and sustainability organize
human, physical, and financial resources for the effective and
efficient attainment of organizational goals demonstrate
leadership skills by communicating a shared vision, motivating
and empowering others, and creating a culture of ethical
decision-making and innovation develop measures and assess
outcomes against plans and standards to improve organizational
effectiveness The new Executive Director for the new Asia
Division, has been asked by Max Barney to put together, and
present to him, a business unit strategy that will be a guide for
the next year as the new division moves forward. The
Executive Director will be working with the consulting group
over the next 5 weeks and they will assist with putting together

18. this plan to be laid out as follows and developed in three
phases. You have successfully complete Phase I and it is now
time to complete Phase II. the second phase, Section I and
Section VII will be completed. Section I – Executive Summary
Section II – Goals and Objectives Section III – Competitive
Analysis Section IV – Description of Organizational Structure
and Culture Section V – Breakdown of Product and Services
Section VI – Communications Plan Section VII – Human
Resources Plan A Business Unit Strategy will provide the
organization an opportunity to explain the goals and objectives
of the new division and help with the development of the
strategy to achieve them. The plan will allow the company to
gain insight into the current status of the industry it is venturing
into using internal and external analysis tools, and then use this
analysis to design its division's business environment. In
addition, the plan will be used to form the team that will bring
the vision for this division to reality. Instructions for
completing Phase III of the Business Unit Strategy These two
sections will finalize the Business Unit Strategy the group from
GoTo has been assisting the Executive Director with, and
should now be tied as a single document. Incorporate all three
phases into a single paper for deliver. You will need the
Biotech Company Profile to complete the analysis. Step 1:
Human Resource Plan A human resource plan will allow the
director of the new Asia division to identify the future human
resource needs for the organization. The director has asked the
GoTo Consulting group to evaluate the product line identified
and conduct market analysis to determine possible man power
needs for the product manufacturing and overhead needs (to
include all levels of management). The management levels
should have been identified in the Description of Organizational
Structure and Culture section of this strategy, but the resource
needs in manufacturing will need to be considered. Remember
the only person currently hired for the new facility is the
Director so there will need to be Assistant Division Directors
(ADD) for the other areas identified in the Structure such as

19. Marketing, R&D, Sales, etc. Each of the ADD's will need to
have staff as well; you will need to identify how each ADD will
be provided staff. Will they identify and interview themselves
or will HR be a part of the hiring process. The Organizational
Chart is also a part of the HR plan so ensure it is also placed in
this section for reference. Training is a key to retention in
business today; employees like to feel they are important to the
organization and investment in their competencies shows
commitment to them. So, consider what the new division will
need to do to ensure they are keeping the best talent they find.
Evaluations is another way organizations can show its
commitment to employees. How will the new division conduct
employee evaluations based on what is common in the area that
the GoTo group identified? This will require a level of research
in common HR practices in that region. The group needs to
remember that this is a brand new division that will be selling
products that Biotech currently is not involved in so all aspects
of business will need to be considered such as marketing, etc.
Remember there is no perfect HR Plan, just plans that work and
plans that do not. Good plans consider the employee and the
culture around them just as important as the organization itself.
Step 2: Phase I and Phase II Tie all sections from Phase I –
Phase III into a single document using the feedback from Phase
1 and Phase 2 to make updates. What this means is that you
will: Physically combine the three documents; Integrate
feedback given and updates you believe are necessary (you may
not have feedback from Project at this point but you will have
feedback for Project 1; Remove the introductions used for
Project 1 and Project 2; Ensure there are smooth transitions
from one section to another; Add any additional information or
research that you have come across since writing Project 1. Step
3: Executive Summary The Executive Summary will be the first
section of the paper but should be written last since it will
highlight what is intended for discussion in the rest of the
strategy. A good executive summary is compelling. It reveals
the company's mission statement, along with a short description

20. of the products Biotech will provide at the launch of the new
division. It is also necessary to briefly explain why Biotech is
starting the new division and include details about Biotech's
experience related to the industry the company is entering. Step
4: Review the Paper Read the paper to ensure all required
elements are present. Use the grading rubric to ensure that you
gain the most points possible for this assignment. Proofread the
paper for spelling and grammatical issues, and third person
writing. Read the paper aloud as a first measure; Use the spell
and grammar check in Word as a second measure; Have
someone who has excellent English skills to proof the paper;
Consider submitting the memo to the Effective Writing Center
(EWC). The EWC will provide 4-6 areas that may need
improvement. Step 5: Submit the paper in the Assignment
Folder (The assignment submitted to the Assignment Folder will
be considered the student's final product and therefore ready for
grading by the instructor. It is incumbent upon the student to
verify the assignment is the correct submission. No exceptions
will be considered by the instructor). How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is
single-spaced, with double spaces between paragraphs. Use 12-
point font. The final product will be 6-8 pages in length
excluding the title page and reference page. Write clearly and
concisely. Completing the Project In order to complete this
project, you will want to first read the module, Learn How to
Support What You Write, as this assignment requires you to use
the course readings and research to support what you write.
Also, Read the grading rubric for the project. Use the grading
rubric while completing the project to ensure all requirements
are met that will lead to the highest possible grade. Third
person writing is required. Third person means that there are no
words such as "I, me, my, we, or us" (first person writing), nor
is there use of "you or your" (second person writing). If
uncertain how to write in the third person, view this link:
http://www.quickanddirtytips.com/education/grammar/first-
second-and-third-person. Contractions are not used in business

21. writing, so do not use them. Paraphrase and do not use direct
quotation marks. Paraphrase means you do not use more than
four consecutive words from a source document, but puts a
passage from a source document into your own words and
attribute the passage to the source document. Not using direct
quotation marks means that there should be no passages with
quotation marks and instead the source material is paraphrased
as stated above. Note that a reference within a reference list
cannot exist without an associated in-text citation and vice
versa. Provide the page or paragraph number (required) when
using in-text citations. If using the eBook, use Lumen Candela
followed by the Section title and paragraph number. You are
expected to use the case scenario, Biotech Company Profile, and
weekly courses readings to develop the analysis and support the
reasoning. The expectation is that you provide a robust use of
the course readings and demonstrate thorough research of the
cosmetic industry. The only external source material used is in
relation to the research on the cosmetic industry. Material used
from a source document must be cited and referenced. A
reference within a reference list cannot exist without an
associated in-text citation and vice versa. Use a wide array of
the course reading as well as sources from your research. The
research should focus on information related to the cosmetic
industry.Project 3 Asia Division Business Unit Strategy - Phase
3
Hide Assignment Information
Instructions
BMGT 364 Project 3 (Week 7) Asia Division Business Unit
Strategy Management Plan – Phase 3
NOTE:

22. All submitted work is to be your original work. You may not
use any work from another student, the Internet or an online
clearinghouse. You are expected to understand the Academic
Dishonesty and Plagiarism Policy, and know that it is your
responsibility to learn about instructor and general academic
expectations with regard to proper citation of sources as
specified in the APA Publication Manual, 6th Ed. (Students are
held accountable for in-text citations and an associated
reference list only).
Purpose
In this project, you will complete Phase 3 of the Asia Division
Business Unit Strategy Management Plan. Drawing from the
course material, you will
In this project, you will use the course material through week 7
and your research to complete Phase 3 of the Asia Division
Business Unit Strategy Management Plan. In this project you
will learn and apply concepts concerning human resources. You
will also write an Executive Summary.
In answering the requirements, you will support the reasoning
and conclusions made, which means you will explain 'why and
how' rather than relying on making statements.
Skill Building:
You are also completing this project to help develop critical
thinking and develop part of a management plan.
You will be required to research the cosmetic industry as a
continuation of Project 1. Do not take the research lightly as
you are required to do significant research to answer the
requirements of the project.

23. Skills:
Research, Critical Thinking, Write a Management Plan
Outcome Met by Completing This Assignment
employ effective planning processes to develop strategies,
goals, and objectives in order to enhance performance and
sustainability
organize human, physical, and financial resources for the
effective and efficient attainment of organizational goals
demonstrate leadership skills by communicating a shared vision,
motivating and empowering others, and creating a culture of
ethical decision-making and innovation
develop measures and assess outcomes against plans and
standards to improve organizational effectiveness
The new Executive Director for the new Asia Division, has been
asked by Max Barney to put together, and present to him, a
business unit strategy that will be a guide for the next year as
the new division moves forward. The Executive Director will
be working with the consulting group over the next 5 weeks and
they will assist with putting together this plan to be laid out as
follows and developed in three phases.
You have successfully complete Phase I and it is now time to
complete Phase II. the second phase, Section I and Section VII
will be completed.
Section I – Executive Summary

24. Section II – Goals and Objectives
Section III – Competitive Analysis
Section IV – Description of Organizational Structure and
Culture
Section V – Breakdown of Product and Services
Section VI – Communications Plan
Section VII – Human Resources Plan
A Business Unit Strategy will provide the organization an
opportunity to explain the goals and objectives of the new
division and help with the development of the strategy to
achieve them. The plan will allow the company to gain insight
into the current status of the industry it is venturing into using
internal and external analysis tools, and then use this analysis to
design its division's business environment. In addition, the plan
will be used to form the team that will bring the vision for this
division to reality.
Instructions for completing Phase III of the Business Unit
Strategy
These two sections will finalize the Business Unit Strategy the
group from GoTo has been assisting the Executive Director
with, and should now be tied as a single document.
Incorporate all three phases into a single paper for deliver. You
will need the
Biotech Company Profile
to complete the analysis.

25. Step 1:
Human Resource Plan
A human resource plan will allow the director of the new Asia
division to identify the future human resource needs for the
organization. The director has asked the GoTo Consulting
group to evaluate the product line identified and conduct market
analysis to determine possible man power needs for the product
manufacturing and overhead needs (to include all levels of
management). The management levels should have been
identified in the Description of Organizational Structure and
Culture section of this strategy, but the resource needs in
manufacturing will need to be considered. Remember the only
person currently hired for the new facility is the Director so
there will need to be Assistant Division Directors (ADD) for the
other areas identified in the Structure such as Marketing, R&D,
Sales, etc. Each of the ADD's will need to have staff as well;
you will need to identify how each ADD will be provided staff.
Will they identify and interview themselves or will HR be a
part of the hiring process. The Organizational Chart is also a
part of the HR plan so ensure it is also placed in this section for
reference.
Training is a key to retention in business today; employees like
to feel they are important to the organization and investment in
their competencies shows commitment to them. So, consider
what the new division will need to do to ensure they are keeping
the best talent they find.
Evaluations is another way organizations can show its
commitment to employees. How will the new division conduct
employee evaluations based on what is common in the area that
the GoTo group identified? This will require a level of research
in common HR practices in that region.

26. The group needs to remember that this is a brand new division
that will be selling products that Biotech currently is not
involved in so all aspects of business will need to be considered
such as marketing, etc. Remember there is no perfect HR Plan,
just plans that work and plans that do not. Good plans consider
the employee and the culture around them just as important as
the organization itself.
Step 2: Phase I and Phase II
Tie all sections from Phase I – Phase III into a single document
using the feedback from Phase 1 and Phase 2 to make updates
. What this means is that you will:
Physically combine the three documents;
Integrate feedback given and updates you believe are necessary
(you may not have feedback from Project at this point but you
will have feedback for Project 1;
Remove the introductions used for Project 1 and Project 2;
Ensure there are smooth transitions from one section to another;
Add any additional information or research that you have come
across since writing Project 1.
Step 3: Executive Summary
The Executive Summary will be the first section of the paper
but should be written last since it will highlight what is

27. intended for discussion in the rest of the strategy. A good
executive summary is compelling. It reveals the company's
mission statement, along with a short description of the
products Biotech will provide at the launch of the new division.
It is also necessary to briefly explain why Biotech is starting
the new division and include details about Biotech's experience
related to the industry the company is entering.
Step 4: Review the Paper
Read the paper to ensure all required elements are present. Use
the grading rubric to ensure that you gain the most points
possible for this assignment.
Proofread the paper for spelling and grammatical issues, and
third person writing.
Read the paper aloud as a first measure;
Use the spell and grammar check in Word as a second measure;
Have someone who has excellent English skills to proof the
paper;
Consider submitting the memo to the Effective Writing Center
(EWC). The EWC will provide 4-6 areas that may need
improvement.
Step 5:
Submit the paper in the Assignment Folder
(The assignment submitted to the Assignment Folder will be
considered the student's final product and therefore ready for

28. grading by the instructor. It is incumbent upon the student to
verify the assignment is the correct submission. No exceptions
will be considered by the instructor).
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is
single-spaced, with double spaces between paragraphs. Use 12-
point font. The final product will be 6-8 pages in length
excluding the title page and reference page. Write clearly and
concisely.
Completing the Project
In order to complete this project, you will want to first read the
module, Learn How to Support What You Write, as this
assignment requires you to use the course readings and research
to support what you write. Also,
Read the grading rubric for the project. Use the grading rubric
while completing the project to ensure all requirements are met
that will lead to the highest possible grade.
Third person writing is required. Third person means that there
are no words such as "I, me, my, we, or us" (first person
writing), nor is there use of "you or your" (second person
writing). If uncertain how to write in the third person, view this
link:
http://www.quickanddirtytips.com/education/grammar/first-
second-and-third-person
.
Contractions are not used in business writing, so do not use
them.

29. Paraphrase and do not use direct quotation marks. Paraphrase
means you do not use more than four consecutive words from a
source document, but puts a passage from a source document
into your own words and attribute the passage to the source
document. Not using direct quotation marks means that there
should be no passages with quotation marks and instead the
source material is paraphrased as stated above. Note that a
reference within a reference list cannot exist without an
associated in-text citation and vice versa.
Provide the
page
or
paragraph number
(required) when using in-text citations. If using the eBook, use
Lumen Candela followed by the Section title and paragraph
number.
You are expected to use the case scenario, Biotech Company
Profile, and weekly courses readings to develop the analysis and
support the reasoning. The expectation is that you provide a
robust use of the course readings and demonstrate thorough
research of the cosmetic industry.
The only external source material used is in relation to the
research on the cosmetic industry.
Material used from a source document must be cited and
referenced. A reference within a reference list cannot exist
without an associated in-text citation and vice versa.
Use a wide array of the course reading as well as sources from
your research. The research should focus on information
related to the cosmetic industry.