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Admission in 
India 2015 
By: 
admission.edhole.com
Assessing the 
Internal 
Environment of 
the Firm 
Chapter 
Three 
admission.edhole.com 
McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
Learning Objectives 
After reading this chapter, you should have a good 
understanding of: 
LO3.1 The benefits and limitations of SWOT analysis in 
conducting an internal analysis of the firm. 
LO3.2 The primary and support activities of a firm’s value 
chain. 
LO3.3 How value-chain analysis can help managers create 
value by investigating relationships among activities 
within the firm and between the firm and its customers 
and suppliers. 
LO3.4 The resource-based view of the firm and the 
different types of tangible and intangible resources, as 
well as organizational capabilities. 
3-3 admission.edhole.com
Learning Objectives (cont.) 
LO 3.5 The four criteria that a firm’s resources must 
possess to maintain a sustainable advantage and 
how value created can be appropriated by 
employees. 
LO 3.6 The usefulness of financial ratio analysis, its 
inherent limitations, and how to make meaningful 
comparisons of performance across firms. 
LO 3.7 The value of the “balanced scorecard” in 
recognizing how the interests of a variety of 
stakeholders can be interrelated. 
LO 3.8 How firms are using Internet technologies to add 
value and achieve unique advantages. (Appendix) 
3-4 admission.edhole.com
The Limitations of SWOT Analysis 
Strengths may not lead to an advantage 
SWOT’s focus on the external environment is 
too narrow 
SWOT gives a one-shot view of a moving 
target 
SWOT overemphasizes a single dimension of 
strategy 
3-5 admission.edhole.com
Value-Chain Analysis 
Value-chain analysis 
 a strategic analysis of an organization that 
uses value creating activities. 
Value is the amount that buyers are 
willing to pay for what a firm provides 
them and is measured by total revenue 
3-6 admission.edhole.com
Value-Chain Analysis 
Primary activities 
 contribute to the physical creation of the 
product or service, its sale and transfer to the 
buyer, and its service after the sale. 
 inbound logistics, operations, outbound 
logistics, marketing and sales, and service 
3-7 admission.edhole.com
QUESTION 
In assessing its primary activities, an airline 
would examine: 
A. Employee training programs 
B. Baggage handling 
C. Criteria for lease versus purchase decisions 
D. The effectiveness of its lobbying activities 
3-8 admission.edhole.com
Value-Chain Analysis 
Support activities 
 activities of the value chain that either add 
value by themselves or add value through 
important relationships with both primary 
activities and other support activities 
 procurement, technology development, 
human resource management, and general 
administration. 
3-9 admission.edhole.com
The Value Chain 
3-10 
Exhibit 3.1 admission.edhole.com
Primary Activity: Inbound Logistics 
Associated with receiving, storing and 
distributing inputs to the product 
 Location of distribution facilities 
 Warehouse layout 
and designs 
3-11 admission.edhole.com
Primary Activity: Operations 
Associated with transforming inputs into 
the final product form 
 Efficient plant operations 
 Incorporation of appropriate process 
technology 
 Efficient plant layout and workflow design 
3-12 admission.edhole.com
Primary Activity: Outbound Logistics 
Associated with collecting, storing, and 
distributing the product or service to 
buyers 
 Effective shipping processes to provide quick 
delivery and minimize damages 
 Shipping of goods in large lot sizes to 
minimize transportation costs. 
3-13 admission.edhole.com
Primary Activity: Marketing and Sales 
Associated with purchases of products 
and services by end users and the 
inducements used to get them to make 
purchases 
 Innovative approaches to promotion and 
advertising 
 Proper identification of customer segments 
and needs 
3-14 admission.edhole.com
Primary Activity: Service 
Associated with providing service to 
enhance or maintain the value of the 
product 
 Quick response to customer needs and 
emergencies 
 Quality of service 
personnel and 
ongoing training 
3-15 admission.edhole.com
Support Activity: Procurement 
Function of purchasing inputs used in the 
firm’s value chain 
 Procurement of raw material inputs 
 Development of collaborative “win-win” 
relationships with suppliers 
 Analysis and selection of alternate sources 
of inputs to minimize dependence on one 
supplier 
3-16 admission.edhole.com
Support Activity: 
Human Resource Management 
Activities involved in the recruiting, hiring, 
training, development, and compensation 
of all types of personnel 
 Effective recruiting, development, and 
retention mechanisms for employees 
 Quality relations with trade unions 
 Reward and incentive programs to motivate 
all employees 
3-17 admission.edhole.com
Support Activity: 
Technology Development 
Related to a wide range of activities and 
those embodied in processes and 
equipment and the product itself 
 Effective R&D activities for process and 
product initiatives 
 Positive collaborative relationships between 
R&D and other departments 
 Excellent professional qualifications of 
personnel 
3-18 admission.edhole.com
Support Activity: 
General Administration 
Typically supports the entire value chain 
and not individual activities 
 Effective planning systems 
 Excellent relationships with diverse 
stakeholder groups 
 Effective information technology to integrate 
value-creating activities 
3-19 admission.edhole.com
Interrelationships among Value-Chain Activities 
within and across Organizations 
Interrelationships 
among activities 
within the firm 
Relationships 
among activities 
within the firm and 
with other 
organization (e.g., 
customers and 
suppliers) 
3-20 
Two levels 
admission.edhole.com
Value Chains in Service Industries 
3-21 
admission.edhole.com 
Exhibit 3.4
Resource-Based View of the Firm 
Resource-based view of the firm 
 perspective that firms’ competitive 
advantages are due to their endowment of 
strategic resources that are valuable, rare, 
costly to imitate, and costly to substitute. 
3-22 admission.edhole.com
Resource-Based View of the Firm 
Two perspectives 
 The internal analysis of phenomena within a 
company 
 An external analysis of the industry and its 
competitive environment 
3-23 admission.edhole.com
Types of Resources 
Tangible resources 
 organizational assets that are relatively easy 
to identify, including physical assets, financial 
resources, organizational resources, and 
technological resources. 
3-24 admission.edhole.com
Types of Resources 
Intangible resources organizational 
 assets that are difficult to identify and 
account for and are typically embedded in 
unique routines and practices, including 
human resources, innovation resources, and 
reputation resources. 
3-25 admission.edhole.com
Types of Resources 
Organizational 
capabilities 
 The competencies 
and skills that a firm 
employs to 
transform inputs into 
outputs. 
3-26 admission.edhole.com
QUESTION 
Gillette combines several technologies to attain 
unparalleled success in the wet shaving industry. 
This is an example of their 
A. Tangible resources 
B. Intangible resources 
C. Organizational capabilities 
D. Strong primary activities 
3-27 admission.edhole.com
Firm Resources and Sustainable 
Competitive Advantages 
First, the resource must be valuable in the 
sense that it exploits opportunities and/or 
neutralizes threats in the firm’s environment. 
Second, it must be rare among the firm’s 
current and potential competitors. 
3-28 admission.edhole.com
Firm Resources and Sustainable 
Competitive Advantages 
Third, the resource must be difficult for 
competitors to imitate. 
Fourth, the resource must have no 
strategically equivalent substitutes. 
3-29 admission.edhole.com
Sources of Inimitability 
Physical 
uniqueness 
Path dependency 
Causal ambiguity 
Social complexity 
3-30 admission.edhole.com
The Generation and Distribution of a 
Firm’s Profits 
Four factors help explain the extent to which 
employees and managers will be able to obtain a 
proportionately high level of the profits that they 
generate 
Employee bargaining power 
Employee replacement cost 
Employee exit costs 
Manager bargaining power 
3-31 
admission.edhole.com
Evaluating Firm Performance 
Financial ratio 
analysis 
 Balance sheet 
 Income statement 
 Historical 
comparison 
 Comparison with 
industry norms 
 Comparison with 
key competitors 
Stakeholder 
perspective 
 Employees 
 Customers 
 Owners 
3-32 admission.edhole.com
Financial Ratio Analysis 
Five types of financial ratios 
 Short-term solvency or liquidity 
 Long-term solvency measures 
 Asset management (or turnover) 
 Profitability 
 Market value 
3-33 admission.edhole.com
Financial Ratio Analysis 
Historical comparisons 
Comparison with industry norms 
Comparison with key competitors 
3-34 admission.edhole.com
Five Types of Financial Ratios 
3-35 admission.edhole.com
The Balance Scorecard 
Provides a meaningful integration of 
many issues that come into evaluating a 
firm’s performance 
Four key perspectives 
 How do customers see us? 
 What must we excel at? 
 Can we continue to improve and create 
value? 
 How do we look to shareholders? 
3-36 admission.edhole.com
Customer Perspective 
Time 
Quality 
Performance and service 
Cost 
3-37 admission.edhole.com
Internal Business Perspective 
Processes 
Decisions 
Actions 
Coordination 
Resources and 
capabilities 
3-38 admission.edhole.com
Innovation and Learning Perspective 
Introduction of new products and services 
Greater value for customers 
Increased operating efficiencies 
3-39 admission.edhole.com
Financial Perspective 
Profitability 
Growth 
Shareholder value 
Increased market share 
Reduced operating expenses 
Higher asset turnover 
3-40 admission.edhole.com
Potential Limitations of the 
Balanced Scorecard 
Lack of a clear strategy 
Limited or ineffective executive sponsorship 
Too much emphasis on financial measures 
rather than non-financial measures 
Poor data on actual performance 
Inappropriate links to scorecard measures to 
compensation 
Inconsistent or inappropriate terminology 
3-41 admission.edhole.com

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Admission in delhi ncr

  • 1. Admission in India 2015 By: admission.edhole.com
  • 2. Assessing the Internal Environment of the Firm Chapter Three admission.edhole.com McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.
  • 3. Learning Objectives After reading this chapter, you should have a good understanding of: LO3.1 The benefits and limitations of SWOT analysis in conducting an internal analysis of the firm. LO3.2 The primary and support activities of a firm’s value chain. LO3.3 How value-chain analysis can help managers create value by investigating relationships among activities within the firm and between the firm and its customers and suppliers. LO3.4 The resource-based view of the firm and the different types of tangible and intangible resources, as well as organizational capabilities. 3-3 admission.edhole.com
  • 4. Learning Objectives (cont.) LO 3.5 The four criteria that a firm’s resources must possess to maintain a sustainable advantage and how value created can be appropriated by employees. LO 3.6 The usefulness of financial ratio analysis, its inherent limitations, and how to make meaningful comparisons of performance across firms. LO 3.7 The value of the “balanced scorecard” in recognizing how the interests of a variety of stakeholders can be interrelated. LO 3.8 How firms are using Internet technologies to add value and achieve unique advantages. (Appendix) 3-4 admission.edhole.com
  • 5. The Limitations of SWOT Analysis Strengths may not lead to an advantage SWOT’s focus on the external environment is too narrow SWOT gives a one-shot view of a moving target SWOT overemphasizes a single dimension of strategy 3-5 admission.edhole.com
  • 6. Value-Chain Analysis Value-chain analysis  a strategic analysis of an organization that uses value creating activities. Value is the amount that buyers are willing to pay for what a firm provides them and is measured by total revenue 3-6 admission.edhole.com
  • 7. Value-Chain Analysis Primary activities  contribute to the physical creation of the product or service, its sale and transfer to the buyer, and its service after the sale.  inbound logistics, operations, outbound logistics, marketing and sales, and service 3-7 admission.edhole.com
  • 8. QUESTION In assessing its primary activities, an airline would examine: A. Employee training programs B. Baggage handling C. Criteria for lease versus purchase decisions D. The effectiveness of its lobbying activities 3-8 admission.edhole.com
  • 9. Value-Chain Analysis Support activities  activities of the value chain that either add value by themselves or add value through important relationships with both primary activities and other support activities  procurement, technology development, human resource management, and general administration. 3-9 admission.edhole.com
  • 10. The Value Chain 3-10 Exhibit 3.1 admission.edhole.com
  • 11. Primary Activity: Inbound Logistics Associated with receiving, storing and distributing inputs to the product  Location of distribution facilities  Warehouse layout and designs 3-11 admission.edhole.com
  • 12. Primary Activity: Operations Associated with transforming inputs into the final product form  Efficient plant operations  Incorporation of appropriate process technology  Efficient plant layout and workflow design 3-12 admission.edhole.com
  • 13. Primary Activity: Outbound Logistics Associated with collecting, storing, and distributing the product or service to buyers  Effective shipping processes to provide quick delivery and minimize damages  Shipping of goods in large lot sizes to minimize transportation costs. 3-13 admission.edhole.com
  • 14. Primary Activity: Marketing and Sales Associated with purchases of products and services by end users and the inducements used to get them to make purchases  Innovative approaches to promotion and advertising  Proper identification of customer segments and needs 3-14 admission.edhole.com
  • 15. Primary Activity: Service Associated with providing service to enhance or maintain the value of the product  Quick response to customer needs and emergencies  Quality of service personnel and ongoing training 3-15 admission.edhole.com
  • 16. Support Activity: Procurement Function of purchasing inputs used in the firm’s value chain  Procurement of raw material inputs  Development of collaborative “win-win” relationships with suppliers  Analysis and selection of alternate sources of inputs to minimize dependence on one supplier 3-16 admission.edhole.com
  • 17. Support Activity: Human Resource Management Activities involved in the recruiting, hiring, training, development, and compensation of all types of personnel  Effective recruiting, development, and retention mechanisms for employees  Quality relations with trade unions  Reward and incentive programs to motivate all employees 3-17 admission.edhole.com
  • 18. Support Activity: Technology Development Related to a wide range of activities and those embodied in processes and equipment and the product itself  Effective R&D activities for process and product initiatives  Positive collaborative relationships between R&D and other departments  Excellent professional qualifications of personnel 3-18 admission.edhole.com
  • 19. Support Activity: General Administration Typically supports the entire value chain and not individual activities  Effective planning systems  Excellent relationships with diverse stakeholder groups  Effective information technology to integrate value-creating activities 3-19 admission.edhole.com
  • 20. Interrelationships among Value-Chain Activities within and across Organizations Interrelationships among activities within the firm Relationships among activities within the firm and with other organization (e.g., customers and suppliers) 3-20 Two levels admission.edhole.com
  • 21. Value Chains in Service Industries 3-21 admission.edhole.com Exhibit 3.4
  • 22. Resource-Based View of the Firm Resource-based view of the firm  perspective that firms’ competitive advantages are due to their endowment of strategic resources that are valuable, rare, costly to imitate, and costly to substitute. 3-22 admission.edhole.com
  • 23. Resource-Based View of the Firm Two perspectives  The internal analysis of phenomena within a company  An external analysis of the industry and its competitive environment 3-23 admission.edhole.com
  • 24. Types of Resources Tangible resources  organizational assets that are relatively easy to identify, including physical assets, financial resources, organizational resources, and technological resources. 3-24 admission.edhole.com
  • 25. Types of Resources Intangible resources organizational  assets that are difficult to identify and account for and are typically embedded in unique routines and practices, including human resources, innovation resources, and reputation resources. 3-25 admission.edhole.com
  • 26. Types of Resources Organizational capabilities  The competencies and skills that a firm employs to transform inputs into outputs. 3-26 admission.edhole.com
  • 27. QUESTION Gillette combines several technologies to attain unparalleled success in the wet shaving industry. This is an example of their A. Tangible resources B. Intangible resources C. Organizational capabilities D. Strong primary activities 3-27 admission.edhole.com
  • 28. Firm Resources and Sustainable Competitive Advantages First, the resource must be valuable in the sense that it exploits opportunities and/or neutralizes threats in the firm’s environment. Second, it must be rare among the firm’s current and potential competitors. 3-28 admission.edhole.com
  • 29. Firm Resources and Sustainable Competitive Advantages Third, the resource must be difficult for competitors to imitate. Fourth, the resource must have no strategically equivalent substitutes. 3-29 admission.edhole.com
  • 30. Sources of Inimitability Physical uniqueness Path dependency Causal ambiguity Social complexity 3-30 admission.edhole.com
  • 31. The Generation and Distribution of a Firm’s Profits Four factors help explain the extent to which employees and managers will be able to obtain a proportionately high level of the profits that they generate Employee bargaining power Employee replacement cost Employee exit costs Manager bargaining power 3-31 admission.edhole.com
  • 32. Evaluating Firm Performance Financial ratio analysis  Balance sheet  Income statement  Historical comparison  Comparison with industry norms  Comparison with key competitors Stakeholder perspective  Employees  Customers  Owners 3-32 admission.edhole.com
  • 33. Financial Ratio Analysis Five types of financial ratios  Short-term solvency or liquidity  Long-term solvency measures  Asset management (or turnover)  Profitability  Market value 3-33 admission.edhole.com
  • 34. Financial Ratio Analysis Historical comparisons Comparison with industry norms Comparison with key competitors 3-34 admission.edhole.com
  • 35. Five Types of Financial Ratios 3-35 admission.edhole.com
  • 36. The Balance Scorecard Provides a meaningful integration of many issues that come into evaluating a firm’s performance Four key perspectives  How do customers see us?  What must we excel at?  Can we continue to improve and create value?  How do we look to shareholders? 3-36 admission.edhole.com
  • 37. Customer Perspective Time Quality Performance and service Cost 3-37 admission.edhole.com
  • 38. Internal Business Perspective Processes Decisions Actions Coordination Resources and capabilities 3-38 admission.edhole.com
  • 39. Innovation and Learning Perspective Introduction of new products and services Greater value for customers Increased operating efficiencies 3-39 admission.edhole.com
  • 40. Financial Perspective Profitability Growth Shareholder value Increased market share Reduced operating expenses Higher asset turnover 3-40 admission.edhole.com
  • 41. Potential Limitations of the Balanced Scorecard Lack of a clear strategy Limited or ineffective executive sponsorship Too much emphasis on financial measures rather than non-financial measures Poor data on actual performance Inappropriate links to scorecard measures to compensation Inconsistent or inappropriate terminology 3-41 admission.edhole.com

Editor's Notes

  1. Creating value for buyers that exceeds the costs of production is a key concept used in analyzing a firm’s competitive position.
  2. B – baggage handling
  3. Associated with receiving, storing and distributing inputs to the product Location of distribution facilities Material and inventory control systems Systems to reduce time to send “returns” to suppliers Warehouse layout and designs
  4. Associated with transforming inputs into the final product form Efficient plant operations Incorporation of appropriate process technology Quality production control systems Efficient plant layout and workflow design
  5. Associated with collecting, storing, and distributing the product or service to buyers Effective shipping processes to provide quick delivery and minimize damages Efficient finished goods warehousing processes Shipping of goods in large lot sizes to minimize transportation costs. Quality material handling equipment
  6. Associated with purchases of products and services by end users and the inducements used to get them to make purchases Highly motivated and competent sales force Innovative approaches to promotion and advertising Selection of most appropriate distribution channels Proper identification of customer segments and needs Effective pricing strategies
  7. Associated with providing service to enhance or maintain the value of the product Effective use of procedures to solicit customer feedback and to act on information Quick response to customer needs and emergencies Ability to furnish replacement parts Effective management of parts and equipment inventory Quality of service personnel and ongoing training Warranty and guarantee policies
  8. Function of purchasing inputs used in the firm’s value chain Procurement of raw material inputs Development of collaborative “win-win” relationships with suppliers Effective procedures to purchase advertising and media services Analysis and selection of alternate sources of inputs to minimize dependence on one supplier Ability to make proper lease versus buy decisions
  9. Activities involved in the recruiting, hiring, training, development, and compensation of all types of personnel Effective recruiting, development, and retention mechanisms for employees Quality relations with trade unions Quality work environment to maximize overall employee performance and minimize absenteeism Reward and incentive programs to motivate all employees
  10. Related to a wide range of activities and those embodied in processes and equipment and the product itself Effective R&D activities for process and product initiatives Positive collaborative relationships between R&D and other departments State-of-the art facilities and equipment Culture to enhance creativity and innovation Excellent professional qualifications of personnel Ability to meet critical deadlines
  11. Typically supports the entire value chain and not individual activities Effective planning systems Ability of top management to anticipate and act on key environmental trends and events Ability to obtain low-cost funds for capital expenditures and working capital Excellent relationships with diverse stakeholder groups Ability to coordinate and integrate activities across the value chain Highly visible to inculcate organizational culture, reputation, and values
  12. Tangible Resources Financial • Firm’s cash account and cash equivalents. • Firm’s capacity to raise equity. • Firm’s borrowing capacity. Physical • Modern plant and facilities. • Favorable manufacturing locations. • State-of-the-art machinery and equipment. Technological • Trade secrets. • Innovative production processes. • Patents, copyrights, trademarks. Organizational • Effective strategic planning processes. • Excellent evaluation and control systems.
  13. Intangible Resources Human • Experience and capabilities of employees. • Trust. • Managerial skills. • Firm-specific practices and procedures. Innovation and creativity • Technical and scientific skills. • Innovation capacities. Reputation • Brand name. • Reputation with customers for quality and reliability. • Reputation with suppliers for fairness, non–zero-sum relationships.
  14. Organizational Capabilities • Firm competencies or skills the firm employs to transfer inputs to outputs. • Capacity to combine tangible and intangible resources, using organizational processes to attain desired end. EXAMPLES: • Outstanding customer service. • Excellent product development capabilities. • Innovativeness of products and services. • Ability to hire, motivate, and retain human capital.
  15. C – organizational capabilities
  16. path dependency. This simply means that resources are unique and therefore scarce because of all that has happened along the path followed in their development and/or accumulation. causal ambiguity. This means that would-be competitors may be thwarted because it is impossible to disentangle the causes (or possible explanations) of either what the valuable resource is or how it can be re-created. social complexity a characteristic of a firm’s resources that is costly to imitate because the social engineering required is beyond the capability of competitors, including interpersonal relations among managers, organizational culture, and reputation with suppliers and customers.
  17. • Employee Bargaining Power. If employees are vital to forming a firm’s unique capability, they will earn disproportionately high wages. For example, marketing professionals may have access to valuable information that helps them to understand the intricacies of customer demands and expectations, or engineers may understand unique technical aspects of the products or services. Additionally, in some industries such as consulting, advertising, and tax preparation, clients tend to be very loyal to individual professionals employed by the firm, instead of to the firm itself. This enables them to “take the clients with them” if they leave. This enhances their bargaining power. • Employee Replacement Cost. If employees’ skills are idiosyncratic and rare (a source of resource-based advantages), they should have high bargaining power based on the high cost required by the firm to replace them. For example, Raymond Ozzie, the software designer who was critical in the development of Lotus Notes, was able to dictate the terms under which IBM acquired Lotus. • Employee Exit Costs. This factor may tend to reduce an employee’s bargaining power. An individual may face high personal costs when leaving the organization. Thus, that individual’s threat of leaving may not be credible. In addition, an employee’s expertise may be firm-specific and of limited value to other firms. Causal ambiguity may make it difficult for the employee to explain his or her specific contribution to a given project. Thus, a rival firm might be less likely to pay a high wage premium since it would be unsure of the employee’s unique contribution. • Manager Bargaining Power. Managers’ power is based on how well they create resource-based advantages. They are generally charged with creating value through the process of organizing, coordinating, and leveraging employees as well as other forms of capital such as plant, equipment, and financial capital (addressed further in Chapter 4). Such activities provide managers with sources of information that may not be readily available to others. Thus, although managers may not know as much about the specific nature of customers and technologies, they are in a position to have a more thorough, integrated understanding of the total operation.
  18. Processes Cycle time Quality Employee Skills Productivity