Poster Presentation of Key Results www.EdDansereau.com

1. Assessing the importance of social media and social networks to rural college
students seeking employment
Student Researchers: Janelle Cahee, Chris Shattuck, Jacob Stafford and Cassandra Fyles Faculty Mentor: Bill W. Godair, Ed Dansereau and Michael Deyoe
Rural College Students seeking employment indicated that social media,
social network, and organizations’ employment /job portals are very
important to them.
59%
70%
41%
30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Social Media Social Networks
They view their "presence" on social media and social
network sites as Very/Fairly Important in their search for employment.
Very/Fairly Important Not to/Not at all Important
40%
43%
60%
57%
0%
10%
20%
30%
40%
50%
60%
70%
Social media Social networks
Yet, the management of their social presence is not a “priority”.
Moderate/High Priority Not at all / Somewhat of a priority
75% 76%
25% 24%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Social Media Social Networks
Even though they believe that there is a high likelihood that a potential
employer will review their "social presence."
Very /Highly likely Not to/Not at all likely
Very accurate
28%
Moderately accurate
39%
Slightly accurate
19%
Not at all accurate
14%
They also disclosed that their social presence is ____________________ in
portraying their character and work ethic.
96%
78%
55%
4%
22%
45%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Organizations' employment/job
portals
Social networks Social media
Rural College Students' believes that Social Media, Social Network & Organizations Job
Portals are very useful in their search for employment.
Very/Somewhat helpful Not too/at all helpful
12%
16%
42%
7%
15%
25%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Social media Social networks Organizations' employment/job portals
The use of social media, social networks, or organizations' employment/job portals result in
_________________________.
a job offer being extended and accepted
a job offer being extended
54%
12%
7%
15%
13% 14%
26%
0%
10%
20%
30%
40%
50%
60%
no response
from the
organization
a job offer
being
extended and
accepted
a job offer
being
extended
your contact
sharing a job
opportunity
with you
your contact
referring you
for a job
your contact
providing an
employee
perspective
on the
company
making a new
professional
contact.
Social media
44%
16% 15%
23%
9%
11%
29%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
no response
from the
organization
a job offer
being extended
and accepted
a job offer
being extended
your contact
sharing a job
opportunity
with you
your contact
referring you
for a job
your contact
providing an
employee
perspective on
the company
making a new
professional
contact.
Social networks
28%
42%
25%
18%
16%
13%
25%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
no response from
the organization
a job offer being
extended and
accepted
a job offer being
extended
your contact
sharing a job
opportunity with
you
your contact
referring you for a
job
your contact
providing an
employee
perspective on the
company
making a new
professional
contact.
Organizations' employment/job portals
26%
14%
26%
15%
7%
13%
15%
16%
22% 22%
11%
14%
0%
5%
10%
15%
20%
25%
30%
Less than 15 minutes 16 to 30 minutes 30+ minutes to 1 hour 1+ hour to 2 hours 2+ hours to 3 hours More than 3 hours
Past and Projected Future Use of time spent by rural college students using Social Media, Social
Network or Organizations' job portal in their search for employment
Past employment searches Future employment searches
Assessing the importance of social media and social network to rural college students seeking employment
H3: Is there a statistical significant difference between past and future use of social media and social network
Q2 x Q11
Past employment searches * Future employment searches
Crosstabulation
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square 273.110a 49 .000
Likelihood Ratio 186.849 49 .000
Linear-by-Linear Association 67.900 1 .000
N of Valid Cases 203
a 50 cells (78.1%) have expected count less than 5.
The minimum expected count is .25.
Symmetric Measures
Value Approx. Sig.
Nominal by Nominal Phi 1.160 .000
Cramer's V .438 .000
N of Valid Cases 203
Testing the null hypothesis of no significant
difference between observed and expected
frequencies at the .01 level of significance, the
critical value would be 74.92. Therefore, if the
chi-square statistic for this goodness-of-fit test
were equal to or greater than the critical value
of 74.92, the null hypothesis of no difference
would be rejected at the .01 level of
significance, and the alternative hypothesis
that a difference exist would be supported.
CV = 74.92 OV = 273.110
We fail to accept the null
hypothesis of no difference since
the Observed Value is Greater Than
the Critical Value.