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East2 - Pitch Deck


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East2 is a decentralised marketplace to transform travel services, powered by EDOS and traveller-focused data with flexible, dynamic, and intelligent booking experiences. Created by founders Stephen Bartlett-Bragg and John Edginton, with an experienced team from across British Airways, Cathay Pacific, Air China, and other notable airlines.

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East2 - Pitch Deck

  2. 2. WHAT WE DO East2 is a team of airline and travel technology specialists who are inverting the travel booking experience, to benefit AIRLINES and their Travellers’.
  3. 3. WHO WE ARE We have extensive airline commercial and technology experience and capabilities. 100+ years Aviation Industry Experience Stephen Bartlett-Bragg Co-founder & Executive Director John Edginton Co-founder & Executive Director Laurence Leung General Manager Asia David Turton CTO & Technology Lead Tomasz Korwin-Gajkowski Chief Blockchain Lead David Leek Senior Director, Airline Consulting
  4. 4. PROVEN TRACK RECORD In 2000 we developed a internet booking engine product for airlines called QuickTRIP, it was acquired by Sabre Inc in 2008 and continues to power major airlines around the world.
  5. 5. STATE OF THE INDUSTRY NO Innovation MISSED Revenue Opportunities FRAGMENTED Marketplace
  6. 6. CORE CHALLENGES (AIRLINES) CURRENT STATE OF PLAY CONSEQUENCE Business model is price-driven not value-driven Lack of differentiation, diluted service and loyalty proposition Data and consumer touch-points are not optimised due to technology lag Missing out on access to huge ancillary revenue potential Increasing costs to maintain loyalty programs Unsustainable profit margins
  7. 7. Losing Competitive Advantage ‘Airlines make less profit per passenger than Starbucks makes from selling a coffee and a sandwich.’ - Professor Nawal Taneja, Ohio State University AIRLINES FORCED TO COMPETE ON IMPOSSIBLY TIGHT PROFIT MARGINS
  8. 8. The Travel Industry Has Not Kept Pace With Technology ‘In the past twenty-something years, the technology and adoption of the Internet has changed incredibly. Online travel doesn’t seem to have changed commensurately. Travel websites today aren’t that different than Travelocity or Expedia from 1997.’ - Bill O’Donnell, Kayak Chief Architect Airlines are only capturing 10.6% of the US$776 billion ancillary revenue market.
  9. 9. CORE FRUSTRATIONS (TRAVELLERS) CURRENT STATE OF PLAY CONSEQUENCE Fragmented marketplace Traveller not central to the booking process Airlines have outsourced part of their loyalty offering to affiliate programs Genuine loyalty is no longer being recognised the way it used to Advancements in technological capability are not being realised Lagging behind standards maintained by other online service and retail industries
  10. 10. Today’s Complex Planning & Booking Marketplace Source: Think with Google Travel Research Report April 2018
  11. 11. The Problem with Loyalty Arduous Process of Redeeming Points Fragmented Supply Marketplace Lackluster User Experience Users not in control or central to the booking process like other leading retailers Limited availability seats/upgrades Limited choice ancillary product Time-consuming Suppliers highly fragmented Multiple booking channels High cost of administration Poor redemption experience Diminishing value of points/miles
  12. 12. FUTURE OUTLOOK INDUSTRY Growth NEW Revenue Streams DISRUPTIVE Technologies
  13. 13. Airlines Are Gearing Up to Service Huge Demand Growth ‘The world needs to prepare for a doubling of passengers in the next 20 years. It is also a huge challenge for governments and industry to ensure we can successfully meet this essential demand.’ - Alexandre de Juniac, IATA’s Director General & CEO Passenger numbers are set to double over the next 20 years.
  14. 14. How Airlines Can Improve Value Proposition 82.2 82.2  Reward genuine loyalty  Deliver products aligned with traveller intent  Put users at the core of the booking experience  Compete for market share based on differentiation not price  Leverage customer data  Embrace new technology
  15. 15. OUR OFFERING Our products and services harness new technologies and strategies designed to add value to Airlines and their travellers’ by inverting the demand model, rationalising the supply chain and creating a new loyalty marketplace of relevance.
  16. 16. 7.8 East2 Product Suite STRATEGIC CONSULTING SERVICE
  17. 17. 7.8 Decentralised Digital Travel Marketplace Our unique platform enables airlines to comprehensively meet the needs of travellers, and generate new revenues through powerful traveller analytics, insights and predictive modelling capabilities.
  18. 18. 7.8 Advanced User Experience  Single platform to consolidate and manage all travel requirements  Specify what data is shared  Curated marketplace offerings  Incentivised reward scheme  Seamless transacting  No limits on loyalty rewards usage
  19. 19. 7.8 How We Add Value  Disrupt current centralised intermediary model  Create a value & service-driven platform  Improve traveller experience & loyalty  Generate new revenue streams  Capitalise on consumer-driven behaviour  Provide access to leading technologies
  20. 20. 7.8 Business Development Strategy Overview  Leverage existing relationships, networks and links into all sectors of the travel industry  Focus on growth areas: Asia / Pacific and Europe / Middle East  Strategically target small-to-medium airlines requiring immediate solution  Offer bespoke platforms and integration for big players and established programs  Select partnerships that drive competitive advantage and product quality  MVP in Q2 2019  Market-ready solution in Q4 2019
  21. 21. 7.8 Equity Summary Equity investment available to raise GBP416,702 Pre-money valuation GBP3,055,000 Minimum investment Corporations – GBP 75k Individuals – GBP 30k
  22. 22. 7.8 Revenue Distribution Model  Transaction-based revenue stream  Action Projects are revenue-generating activities such as market research
  23. 23. 7.8 Endorsements & Partnerships “I’m very happy to hear that East2 is back in the game again. The opportunity they identified should be real disruption and I believe will move the industry forward.” Dmitry Chuyko - VP Innovation S7 Group “The East2 team knows and understands the aviation industry extremely well and to this end they are well positioned to drive behavioural change from what is currently a centralised booking process to a direct booking model that benefits both airlines and their travellers.” Cover-More Travel Insurance is a Global innovation partner of East2. Judith Crompton – CEO EMEA Cover-More Group “We are delighted to have entered into a broad ranging partnership agreement with East2, a company we have got to know well over the last 18 months, and possibly leading to our investment for synergy and added value of Pi-Solution.” Tom Feng – President PI Solution