East2 is a decentralised marketplace to transform travel services, powered by EDOS and traveller-focused data with flexible, dynamic, and intelligent booking experiences. Created by founders Stephen Bartlett-Bragg and John Edginton, with an experienced team from across British Airways, Cathay Pacific, Air China, and other notable airlines.

1. DIGITAL STRATEGIES AND
PLATFORMS REINVENTED FOR
AIRLINES
EQUITY OPPORTUNITY

2. WHAT WE DO
East2 is a team of airline and
travel technology specialists
who are inverting the travel
booking experience, to benefit
AIRLINES and their Travellers’.

3. WHO WE ARE
We have extensive airline
commercial and technology
experience and capabilities.
100+ years Aviation Industry
Experience
Stephen Bartlett-Bragg
Co-founder & Executive Director
John Edginton
Co-founder & Executive Director
Laurence Leung
General Manager Asia
David Turton
CTO & Technology Lead
Tomasz Korwin-Gajkowski
Chief Blockchain Lead
David Leek
Senior Director, Airline Consulting

4. PROVEN TRACK
RECORD
In 2000 we developed a
internet booking engine
product for airlines called
QuickTRIP, it was acquired by
Sabre Inc in 2008 and
continues to power major
airlines around the world.

5. STATE OF THE INDUSTRY
NO Innovation
MISSED Revenue Opportunities
FRAGMENTED Marketplace

6. CORE CHALLENGES (AIRLINES)
CURRENT STATE OF PLAY CONSEQUENCE
Business model is price-driven not value-driven Lack of differentiation, diluted service and loyalty
proposition
Data and consumer touch-points are not optimised
due to technology lag
Missing out on access to huge ancillary revenue
potential
Increasing costs to maintain loyalty programs Unsustainable profit margins

7. Losing Competitive Advantage
‘Airlines make less profit per
passenger than Starbucks
makes from selling a coffee
and a sandwich.’
- Professor Nawal Taneja, Ohio
State University
AIRLINES FORCED TO COMPETE ON
IMPOSSIBLY TIGHT PROFIT MARGINS

8. The Travel Industry
Has Not Kept Pace
With Technology
‘In the past twenty-something years, the
technology and adoption of the Internet
has changed incredibly. Online travel
doesn’t seem to have changed
commensurately. Travel websites today
aren’t that different than Travelocity or
Expedia from 1997.’
- Bill O’Donnell, Kayak Chief Architect
Airlines are only capturing 10.6% of the
US$776 billion ancillary revenue market.

9. CORE FRUSTRATIONS (TRAVELLERS)
CURRENT STATE OF PLAY CONSEQUENCE
Fragmented marketplace Traveller not central to the booking process
Airlines have outsourced part of their loyalty offering
to affiliate programs
Genuine loyalty is no longer being recognised the
way it used to
Advancements in technological capability are not
being realised
Lagging behind standards maintained by other
online service and retail industries

10. Today’s Complex Planning & Booking Marketplace
Source: Think with Google Travel Research Report April 2018

11. The Problem with Loyalty
Arduous Process of
Redeeming Points
Fragmented Supply
Marketplace
Lackluster User
Experience
Users not in control or central to the booking process like other leading retailers
Limited availability seats/upgrades
Limited choice ancillary product
Time-consuming
Suppliers highly fragmented
Multiple booking channels
High cost of administration
Poor redemption experience
Diminishing value of points/miles

12. FUTURE OUTLOOK
INDUSTRY Growth
NEW Revenue Streams
DISRUPTIVE Technologies

13. Airlines Are Gearing
Up to Service Huge
Demand Growth
‘The world needs to prepare for a
doubling of passengers in the next 20
years. It is also a huge challenge for
governments and industry to ensure we
can successfully meet this essential
demand.’
- Alexandre de Juniac, IATA’s Director
General & CEO
Passenger numbers are set to double
over the next 20 years.

14. How Airlines Can Improve Value Proposition
82.2
82.2
 Reward genuine loyalty
 Deliver products aligned with traveller intent
 Put users at the core of the booking experience
 Compete for market share based on differentiation not price
 Leverage customer data
 Embrace new technology

15. OUR OFFERING
Our products and services
harness new technologies and
strategies designed to add
value to Airlines and their
travellers’ by inverting the
demand model, rationalising
the supply chain and creating
a new loyalty marketplace of
relevance.

16. 7.8
East2 Product Suite
STRATEGIC CONSULTING SERVICE

17. 7.8
Decentralised Digital Travel Marketplace
Our unique platform
enables airlines to
comprehensively
meet the needs of
travellers, and
generate new
revenues through
powerful traveller
analytics, insights
and predictive
modelling
capabilities.

18. 7.8
Advanced User Experience
 Single platform to consolidate and manage all travel requirements
 Specify what data is shared
 Curated marketplace offerings
 Incentivised reward scheme
 Seamless transacting
 No limits on loyalty rewards usage

19. 7.8
How We Add Value
 Disrupt current centralised intermediary model
 Create a value & service-driven platform
 Improve traveller experience & loyalty
 Generate new revenue streams
 Capitalise on consumer-driven behaviour
 Provide access to leading technologies

20. 7.8
Business Development Strategy Overview
 Leverage existing relationships, networks and links into all sectors of the travel industry
 Focus on growth areas: Asia / Pacific and Europe / Middle East
 Strategically target small-to-medium airlines requiring immediate solution
 Offer bespoke platforms and integration for big players and established programs
 Select partnerships that drive competitive advantage and product quality
 MVP in Q2 2019
 Market-ready solution in Q4 2019

21. 7.8
Equity Summary
Equity investment available to raise GBP416,702
Pre-money valuation GBP3,055,000
Minimum investment
Corporations – GBP 75k
Individuals – GBP 30k

22. 7.8
Revenue Distribution Model
 Transaction-based
revenue stream
 Action Projects are
revenue-generating
activities such as
market research

23. 7.8
Endorsements & Partnerships
“I’m very happy to hear that East2 is back in the game again. The opportunity they identified should be real
disruption and I believe will move the industry forward.”
Dmitry Chuyko - VP Innovation S7 Group
“The East2 team knows and understands the aviation industry extremely well and to this end they are well
positioned to drive behavioural change from what is currently a centralised booking process to a direct booking
model that benefits both airlines and their travellers.”
Cover-More Travel Insurance is a Global innovation partner of East2.
Judith Crompton – CEO EMEA Cover-More Group
“We are delighted to have entered into a broad ranging partnership agreement with East2, a company we have
got to know well over the last 18 months, and possibly leading to our investment for synergy and added value
of Pi-Solution.”
Tom Feng – President PI Solution

24. JOIN US ON
OUR JOURNEY…
www.east2.global
john.Edginton@east2.global