2. AGENDA
COMPANY PROFILE
VISION AND MISSION
MARKET DYNAMICS
EXTERNAL ENVIRONMENT
BUSINESS OBJECTIVE & STRATEGY
KEY DATA STRUCTURES
PERFORMANCE MANAGEMENT DIMENSIONS & KPI’S
RESULT INDICATORS
PERFORMANCE MANAGEMENT SYSTEM
FINANCIAL PLANNING
CONSOLIDATION
3. INTRODUCTION
Atithi Griha is an independent hotel chain offering hotels and resorts ranging from
family value and high-class comfort to high-end luxury.
40 hotels and resorts. Target – 6 more hotels and resorts in new locations
Employees – 1242
Revenue- INR 798 crores.
Green Features –LED Lighting, Solar Power, Rainwater harvesting, Eco-
friendly toiletries, No Plastic, Vermicomposting and Garbage Segregation.
4. To enhance and grow our reputation as one of the nation's most
admired chain of hotels and resorts by exceeding guest expectations
and delivering financial success and opportunities for our company ,our
owners and investors.
Presence in places having huge influx of international as well as national tourists.
Providing guests with distinctive Asian standards of hospitality keeping security
and comfort of our guests as our topmost priority.
Strive to achieve excellence in competitiveness, quality of service, resource
utilization, innovation and supplier performance using latest technology.
Reduction of Carbon footprint
VISION
MISSION
5. MARKET DYNAMICS
As per World Travel & Tourism Council Tourism generated INR 6.4 trillion or 6.6%
of the nation's GDP in 2012,supported 39.5 million jobs i.e. 7.7% of its total
employment
India's receipts from tourism during 2012 ranked 16th in the world, and 7th
among Asian and Pacific countries.
It is predicted to grow at an average annual rate of 7.9% from 2013 to 2023.
Medical tourism sector is expected to grow at an estimated rate of 30%
annually to reach about ₹ 95 billion by 2015.
The Ministry of Tourism maintains the Incredible India campaign to attract
foreign tourists all over the world
7. EXTERNAL ENVIRONMENT(Technology)
Introduction of Near Field Communication can transform how we welcome
guests for an exceptional stay .The Clarion Hotel in Stockholm Sweden was
the first in the hotel industry to make use of this technology on site.
8. EXTERNAL ENVIRONMENT(Legal & Social)
Legal:
As per published report of FEDERATION OF HOTEL & RESTAURANT ASSOCIATIONS
OF INDIA (FHRAI) hotels & restaurants have been included in negative list of
Service Tax till GST (Goods & Services Tax) comes into force.
The Government has accepted a proposal to adopt a system of Electronic
Travel Authorization offering multiple advantages of speed, efficiency,
convenience and flexibility.
Social:
High inflation, rising interest rates, currency volatility and a tepid demand
scenario have prioritised realignment of our cost structures, optimizing
operational efficiencies and adopting flexible business models.
We are optimistic about long-term potential of the Indian hospitality sector
9. PRESENT SCENARIO
Numerous pilgrimage center's
Emergence of India as a strong economic and political power
‘Incredible India’
Network of overseas and domestic offices
Availability of a vast rail and road network
Present infrastructure is quite inadequate to fulfill the needs of the
ever increasing number of domestic and foreign tourists.
Need to educate the masses
10. PRESENT SCENARIO(Cont.)
Offer quality services in an increasingly competitive world
Fall in number of tourists in other countries due to political
instability
Growing economic and political status of India
Huge population of India and the growing disposable income
Political Turmoil in different parts of the world
Social or political agitations within the country can disrupt free
movement
11. BUSINESS OBJECTIVE
Development of Proper Infrastructure in the country including niche products.
Promotion and marketing to increase the visibility of Indian tourism sector.
Developing in the hospitality sector to meet the growing demand of quality
human resource.
Develop hotel accommodation of requisite standards in the country to meet
the growing demand.
Undertaking Surveys, studies and compilation of statistics in the field of tourism
for policy advice and knowledge sharing with stakeholders.
To facilitate quality of services to tourists in the country
Promoting Eco-tourism.
12. STRATEGY PLAN
Optimal resources allocation
Convergence of resources of various Central & State organization
Economic interlink ages of tourism with other sectors in national, state and regional
economy
Use of ICT tools for efficient administration
Financial
Results
Hotel’s initiative is to increase revenue, one way they can do this
is by increasing customer experience to gain repeat customer
Customer
Satisfaction
Improved check-in & check-out, complimentary shuttle services,
facilities like Wi-fi & Movie-On-Demand
Business
Processes
Innovative & creative employees
Learning &
Growth
Continual employee learning & growth for their innovation &
creativity
14. PERFORMANCE MEASURE DIMENSIONS & KPI’S
Competitiveness
Financial
Performance
Quality of
Service
Resource
Utilization
Innovation
Market share percentage
Sales growth percentage
Net Profit & Goss Profit
Room & Inventory Turnover
Total Sales and Revenue
Daily Room Occupancy
Operating and Labor Cost
Interaction quality
Service quality
Hotel classification Rating
Training & development
ICT usage
Equipment breakdown freq
Employee turnover surveys
Performance Appraisal
Individual Innovators
Innovation process
ATITHI GRIHA
15. RESULT INDICATORS
Competitiveness
Sales growth
Customer satisfaction surveys
Relative market share and position
Measures of the customer base
Financial
Total Revenue Achieved
Profitability ratios
Operating & labor cost
Turnover & liquidity raios
Service Quality
Hotel classification rating
Interaction quality
Outcome quality
Service environment quality
Innovation & Resource
Utilization
Innovation process and
Individual innovators performance
Performance Appraisal
ATITHI GRIHA
16. PERFORMANCE MANAGEMENT SYSTEMS
We are using ResortSuite as our Performance Management System.
ResortSuite PMS gives us various interfaces to make
Superior guest relationship management,
Richer business performance analysis
Great centralized intelligence.
ResortSuite has been built on Oracle database server, which benefits us with its
incredible performance, scalability and reliability.
ResortSuite also extends this unique, guest-centric design with data mining
capabilities and integrated one-to-one e-Marketing, Social Networking, Web
and Mobile user experiences.
17. FINANCIAL PLANNING
HR Plan
7% scaling up of Human resources across customer acquisition, resort
operations and corporate areas.
Capex plan
240 new rooms, including our third wildlife resort are under planning
and construction, which is expected to roll out by 2015-16- estimated
250 crores.
Ten of our already operational resorts will be renovated with most
modern facilities, to go with the market tastes.
‘Acquire and Build’
18. Opex plan
Tie-ups with government
Investment in systems, process – New ERP and ensured internet
connectivity
Energy consumption systems
Revenue plan
Funding from membership fee and internet accruals
Discontinue low revenue plan to increase average realization
per member to 3.5 lakhs.
FINANCIAL PLANNING (Cont.)
