Marketwired - NIRI: Social Media, Wall Street, and What's Next

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Jim Delaney, Marketwired CEO, discussed how social media plays a part in investor relations at the NIRI 2013 conference. As regulations around the use of social media to communicate with the public evolve, so should IRO’s strategy. Jim discusses the many options and benefits of using social media, as 40% of companies already do.

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Marketwired - NIRI: Social Media, Wall Street, and What's Next

  1. 1. Marketwired: The Power of Influence: Social Media, Wall Street and What's Next NIRI Annual Conference 2013 #NIRI #MARKETWIRED
  2. 2. Social Media, Wall Street and What’s Next
  3. 3. Social Media, Wall Street and What’s Next
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  7. 7. Social Media, Wall Street and What’s Next
  8. 8. 2008 July 2012 April 2013 May 2013 Social Media, Wall Street and What’s Next
  9. 9. THREE CAMPS Social Media, Wall Street and What’s Next
  10. 10. the AVOID camp averse to risk, change, and new technology Social Media, Wall Street and What’s Next
  11. 11. 450 of the TOP 500 COMPANIES forged ahead, creating investor pages Social Media, Wall Street and What’s Next
  12. 12. the AUGMENT camp lukewarm stance, slow to change, “the late majority” Social Media, Wall Street and What’s Next
  13. 13. the INTEGRATE camp forward-leaning, early adopters Social Media, Wall Street and What’s Next
  14. 14. AVOID AUGMENT INTEGRATE Social Media, Wall Street and What’s Next
  15. 15. Where are you... Social Media, Wall Street and What’s Next
  16. 16. Where are you... TODAY? Social Media, Wall Street and What’s Next
  17. 17. Where are you... TOMORROW? Social Media, Wall Street and What’s Next
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  35. 35. 40% USE SOCIAL MEDIA FOR INVESTMENT INFORMATION Social Media, Wall Street and What’s Next
  36. 36. 60% OF THOSE UNDER-40 ACCESS SOCIAL MEDIA AT WORK Social Media, Wall Street and What’s Next
  37. 37. THOSE UNDER-40 ARE 3X MORE LIKELY TO SAY SOCIAL MEDIA IS CREDIBLE Social Media, Wall Street and What’s Next
  38. 38. 53% SAY SEC ANNOUNCEMENT WILL HAVE POSITIVE BENEFITS Social Media, Wall Street and What’s Next
  39. 39. 80% BELIEVE THE ANNOUNCEMENT will result in more companies using social media to share information Social Media, Wall Street and What’s Next
  40. 40. SO WHAT DOES THIS MEAN? Social Media, Wall Street and What’s Next
  41. 41. Wall Street is LISTENING Social Media, Wall Street and What’s Next
  42. 42. Your investors are ALREADY ACTIVE on social channels Social Media, Wall Street and What’s Next
  43. 43. Social Media, Wall Street and What’s Next
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  47. 47. IT’S SO EASY A CAVEMAN CAN DO IT. Social Media, Wall Street and What’s Next
  48. 48. CRITICAL CONSIDERATIONS • Security • Integration • Simultaneity • Simplicity Social Media, Wall Street and What’s Next
  49. 49. Social Media, Wall Street and What’s Next
  50. 50. Social Media, Wall Street and What’s Next
  51. 51. 190 COUNTRIES 184 LANGUAGES Social Media, Wall Street and What’s Next
  52. 52. MONITOR • Reach • Sharing • Pickup • Effectiveness Social Media, Wall Street and What’s Next
  53. 53. Social Media, Wall Street and What’s Next
  54. 54. HOW ARE YOU TAKING ADVANTAGE OF THE OPPORTUNITY? Social Media, Wall Street and What’s Next
  55. 55. ARE YOU TAKING ADVANTAGE OF THE TOOLS? Social Media, Wall Street and What’s Next
  56. 56. ARE YOU TAKING ADVANTAGE OF THE TOOLS? • IRO role has expanded • You have power to influence • Close the loop, understand the measure Social Media, Wall Street and What’s Next
  57. 57. Jim Delaney, President & CEO jdelaney@marketwired.com @ears_delaney 1.888.299.0338

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