The document discusses the growing role and influence of social media on Wall Street. It outlines three camps ("avoid", "augment", and "integrate") that companies fall into in terms of their social media approach. While some companies avoid social media, 450 of the top 500 companies have created investor pages on social media platforms. The document also notes statistics on the percentage of investors using social media and their views on its credibility. It argues that social media presents opportunities for companies to listen to and engage with existing and potential investors, but companies must consider security, integration, and monitoring when using these tools.

1. Marketwired: The Power of Influence:
Social Media, Wall Street and What's Next
NIRI Annual Conference 2013
#NIRI
#MARKETWIRED

2. Social Media, Wall Street and What’s Next

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8. 2008
July 2012
April 2013
May 2013
Social Media, Wall Street and What’s Next

9. THREE CAMPS
Social Media, Wall Street and What’s Next

10. the AVOID camp
averse to risk, change, and new technology
Social Media, Wall Street and What’s Next

11. 450 of the
TOP 500 COMPANIES
forged ahead, creating investor pages
Social Media, Wall Street and What’s Next

12. the AUGMENT camp
lukewarm stance, slow to change, “the late majority”
Social Media, Wall Street and What’s Next

13. the INTEGRATE camp
forward-leaning, early adopters
Social Media, Wall Street and What’s Next

14. AVOID
AUGMENT
INTEGRATE
Social Media, Wall Street and What’s Next

15. Where are you...
Social Media, Wall Street and What’s Next

16. Where are you...
TODAY?
Social Media, Wall Street and What’s Next

17. Where are you...
TOMORROW?
Social Media, Wall Street and What’s Next

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35. 40%
USE SOCIAL MEDIA
FOR INVESTMENT INFORMATION
Social Media, Wall Street and What’s Next

36. 60%
OF THOSE UNDER-40
ACCESS SOCIAL MEDIA AT WORK
Social Media, Wall Street and What’s Next

37. THOSE UNDER-40 ARE
3X
MORE LIKELY TO SAY
SOCIAL MEDIA IS CREDIBLE
Social Media, Wall Street and What’s Next

38. 53%
SAY SEC ANNOUNCEMENT
WILL HAVE POSITIVE BENEFITS
Social Media, Wall Street and What’s Next

39. 80%
BELIEVE THE ANNOUNCEMENT
will result in more companies using
social media to share information
Social Media, Wall Street and What’s Next

40. SO WHAT DOES
THIS MEAN?
Social Media, Wall Street and What’s Next

41. Wall Street is
LISTENING
Social Media, Wall Street and What’s Next

42. Your investors are
ALREADY ACTIVE
on social channels
Social Media, Wall Street and What’s Next

43. Social Media, Wall Street and What’s Next

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46. Social Media, Wall Street and What’s Next

47. IT’S SO EASY
A CAVEMAN CAN DO IT.
Social Media, Wall Street and What’s Next

48. CRITICAL
CONSIDERATIONS
• Security
• Integration
• Simultaneity
• Simplicity
Social Media, Wall Street and What’s Next

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51. 190 COUNTRIES
184 LANGUAGES
Social Media, Wall Street and What’s Next

52. MONITOR
• Reach
• Sharing
• Pickup
• Effectiveness
Social Media, Wall Street and What’s Next

53. Social Media, Wall Street and What’s Next

54. HOW ARE YOU TAKING
ADVANTAGE OF THE
OPPORTUNITY?
Social Media, Wall Street and What’s Next

55. ARE YOU TAKING ADVANTAGE
OF THE TOOLS?
Social Media, Wall Street and What’s Next

56. ARE YOU TAKING ADVANTAGE
OF THE TOOLS?
• IRO
role has expanded
• You
have power to influence
• Close
the loop, understand the measure
Social Media, Wall Street and What’s Next

57. Jim Delaney, President & CEO
jdelaney@marketwired.com
@ears_delaney
1.888.299.0338