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BUSINESS MODEL DESIGN & BUSINESS MODEL CANVAS

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My slide about Business Design & Business Model Canvas used in the event "STARTUP IS MY WAY".
This is a 1-day event for students and young entrepreneurs hosted by H-FARM (6th of December 2016).

Published in: Business

BUSINESS MODEL DESIGN & BUSINESS MODEL CANVAS

  1. 1. BUSINESSMODELDESIGN&BUSINESSMODELCANVAS
  2. 2. © Daniele Radici | Innovation-LAB - tutti i diritti riservati DISCLAIMER § il presente documento è stato realizzato da Daniele Radici e la proprietà intellettuale del medesimo è di Daniele Radici § il brand "Innovation-LAB" è utilizzato esclusivamente da Daniele Radici e ogni sua riproduzione è vietata § le informazioni in esso contenute hanno valore solo con il commento orale dell’autore § l’utilizzo, riproduzione e la divulgazione di questo materiale sono consentiti solo con il consenso scritto di Daniele Radici
  3. 3. © Daniele Radici / Innovation-LAB - tutti i diritti riservati © Daniele Radici / Innovation-LAB - tutti i diritti riservati TRAINING OPEN-INNOVATION BUSINESSDESIGN LEGO® SERIOUSPLAY®
  4. 4. WHY? © Daniele Radici / Innovation-LAB - tutti i diritti riservati
  5. 5. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
  6. 6. © Daniele Radici / Innovation-LAB - tutti i diritti riservati© Daniele Radici / Innovation-LAB - tutti i diritti riservati
  7. 7. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
  8. 8. BUSINESSMODEL DESIGN © Daniele Radici / Innovation-LAB - tutti i diritti riservati
  9. 9. © Daniele Radici / Innovation-LAB - tutti i diritti riservati a business model describes the rationale of how an organization creates, delivers, and captures value “ [A. Osterwalder, Business Model Generation]
  10. 10. © Daniele Radici / Innovation-LAB - tutti i diritti riservati CONFIDENCEWITHSOMESTRATEGICQUESTIONS…
  11. 11. © Daniele Radici / Innovation-LAB - tutti i diritti riservati CAN YOU EASILY IDENTIFY AND COMMUNICATE YOUR CORE VALUE? © Daniele Radici / Innovation-LAB - tutti i diritti riservati
  12. 12. © Daniele Radici / Innovation-LAB - tutti i diritti riservati DO YOU KNOW ALL CRITICAL POINTS IN YOUR VALUE CHAIN? © Daniele Radici / Innovation-LAB - tutti i diritti riservati
  13. 13. © Daniele Radici / Innovation-LAB - tutti i diritti riservati ”HOW DOES IT WORKS?” © Daniele Radici / Innovation-LAB - tutti i diritti riservati
  14. 14. © Daniele Radici / Innovation-LAB - tutti i diritti riservati DO YOU REALLY KNOW YOUR CLIENTS? © Daniele Radici / Innovation-LAB - tutti i diritti riservati
  15. 15. © Daniele Radici / Innovation-LAB - tutti i diritti riservati DO YOU COMMUNICATE IN THE RIGHT WAY? © Daniele Radici / Innovation-LAB - tutti i diritti riservati
  16. 16. © Daniele Radici / Innovation-LAB - tutti i diritti riservati …WITHONLYONETOOL
  17. 17. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati
  18. 18. © Daniele Radici / Innovation-LAB - tutti i diritti riservati WHAT § design framework § visual tool § map § innovation tool WHY § define the “market fit” § quick (re)act § quick overview § business model innovation BUSINESSMODELCANVAS
  19. 19. DOWNLOAD BOOK SOLD PEOPLE TRAINED ON LINE COURSES UNIVERSITIES BOOK & BMC TRANSLATIONS CERTIFIED TRAINERS NUMBERS @ strategyzer.com - 2015 The Numbers people trained in Strategyzer’s Business Model Canvas Workshops + Masterclasses around the world downloads of the Business Model Canvas Business Model Generation books sold translations of the book and the Canvas online courses owned certified trainers universities in the USA have adopted the book for at least one course 5,000,000+ ≈1,000,000 2,000+ 2,000 250+ 30+ 30+ 98
  20. 20. DIFFUSION @ strategyzer.com - 2015
  21. 21. COMPANIES @ strategyzer.com - 2015 13
  22. 22. VALUECREATION @ strategyzer.com - 2015 MajorGoodSmallNoneContribution: 3.42 3.5 3.52 1 2 3 4 3.19 3.16 3.01 2.49 Better conversations on strategy Better teamwork Creating a shared language Structured, practical outcomes to implement Better collaboration across disciplines Better collaboration across geographical boundaries Better ideas put on the table/ better brainstorming creates value for them. e in providing a shared ter strategic conversations table.
  23. 23. @ strategyzer.com - 2015 Seduction of the Canvas Why Users Decide to Adopt the Canvas …is a visual tool …is intuitive …facilitates group discussion 750 …has a practical, simple user interface 719 …was recommended/ has good reviews 228 803 …is affordable 198 667 Canvas users appreciate the visual, practical, and intuitive aspects of the Business Model Canvas most, leading to better group discussions. We learned that the Canvas is particularly valued in cross-functional teams and especially among users in non-business functions (IT, engineers, scientists, etc.). 1,500 respondents adopted the Canvas because it… 1716 VALUEPROPOSITION
  24. 24. FOCUS @ strategyzer.com - 2015 3% Develop understanding of B2B clients nvas to Work s to work in very different areas s. The majority of our surveyed ness Model Canvas to develop ses, launch new products mp their existing business model highlighted some of the most organizations use it. 36%Development of an entirely new business 21%New product/service development within existing business model 15%Renovate old business model 2% 1.8% Manage multi- .7% Mergers & Acquisitions 19%Strategic reorientation .8% Investment research Reasons for using the Canvas 21
  25. 25. INTEREST @ strategyzer.com - 2015 100 80 60 40 20 On the Rise A Google Trend analysis shows that the Business Model Canvas is trending upwards together with the Lean Startup. 2008 2009 2010 2011 2013 2014 Blue Ocean Strategy Lean Startup Disruptive Innovation Business Model Canvas The number 100 represents peak search interest
  26. 26. STRATEGICPLANVS.BUSINESSMODELCANVAS @ strategyzer.com - 2015 100 80 60 40 20 2008 2009 2010 2011 Strategic Plan Business Model Canvas Disrupting the Strategic Plan An increasing number of users apply the Business Model Canvas to describe current and future strategy. A Google Trend analysis shows how the traditional strategic plan is losing popularity, while the Canvas is gaining popularity. The latter was coined in 2009, while the former has a much longer track record. 2013 2014 The number 100 represents peak search interest
  27. 27. BUSINESSMODEL CANVAS © Daniele Radici / Innovation-LAB - tutti i diritti riservati
  28. 28. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati
  29. 29. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati HOW? WHO? ECONOMICS&FINANCE [COSTS&REVENUES] WHAT?
  30. 30. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati RIGHTSIDE Market point of view and communication.
  31. 31. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati CUSTOMERSEGMENT For whom are we creating value? Who are our most important customers?
  32. 32. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati CUSTOMERSEGMENT For whom are we creating value? Who are our most important customers? GET PAY CHOOSE
  33. 33. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati VALUEPROPOSITION What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying?
  34. 34. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati VALUEPROPOSITION What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? PRODUCT SERVICE PROMISE
  35. 35. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati For what value are our customers really willing to pay? For what do they currently pay? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? REVENUESTREAMS
  36. 36. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati 12 3
  37. 37. © Daniele Radici / Innovation-LAB - tutti i diritti riservati $HOWME © Daniele Radici / Innovation-LAB - tutti i diritti riservati THEMONEY!!!
  38. 38. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati CHANNELS Through which Channels do our Customer Segments want to be reached? How are we reaching them now? Which ones are most cost-efficient? How are we integrating them with customer routines?
  39. 39. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati CUSTOMERRELATIONSHIP What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they?
  40. 40. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati LEFTSIDE Operations and efficency
  41. 41. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati KEYACTIVITIES What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams?
  42. 42. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati KEYRESOURCES What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams?
  43. 43. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati KEYPARTNERS Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform?
  44. 44. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? COSTSTRUCTURE
  45. 45. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati
  46. 46. © Daniele Radici | Innovation-LAB - tutti i diritti riservati POST-IT® 1 POST-IT, 1 CONCEPT SYNTHESIS MOVABLE COLORS
  47. 47. © Daniele Radici / Innovation-LAB - tutti i diritti riservati P. Mondrian - Composizione con grande riquadro rosso (1921)
  48. 48. © Daniele Radici / Innovation-LAB - tutti i diritti riservati DON'TTRYTHISATHOME
  49. 49. © Daniele Radici / Innovation-LAB - tutti i diritti riservati DON'TTRYTHISATHOME
  50. 50. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati
  51. 51. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati
  52. 52. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati
  53. 53. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati
  54. 54. © Daniele Radici / Innovation-LAB - tutti i diritti riservati OK...BUT...
  55. 55. © Daniele Radici / Innovation-LAB - tutti i diritti riservati EXAMPLE
  56. 56. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati NESPRESSO BUSINESS FAMILY SINGLE
  57. 57. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati NESPRESSO BUSINESS FAMILY SINGLE
  58. 58. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati NESPRESSO BUSINESS FAMILY SINGLE LOGISTICS SERVICE GAMMA STANDING MAIL BUSINESS CENTER CRM SALES DEDICATED SALE MACHINE SALE CAPSULES PRODUCT. DISTRIBUT. MARKETING R & D DISTRIB. MACHINE PRODUCER PRODUC. DISTRIBUT. R & D DISTRIBUT. CHANNELS SALES TEAM MARKETING DISTRIBUT. CHANNEL PATENT BRAND HR MARKETING OPT.
  59. 59. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati NESPRESSO BUSINESS FAMILY SINGLE GAMMA QUALITY CLEAN DESIGN RETAIL MAIL MARKETING PRODUCT. DISTRIBUT. R & D TEAM MARKETING PATENT MACHINE PRODUCER PRODUC. DISTRIBUT. R & D NESPRESSO CLUB SALE MACHINE SALE CAPSULES CAFFÈ BRAND HR MARKETING OPT. COFFEE SUPPLIER
  60. 60. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati NESPRESSO BUSINESS FAMILY SINGLE LOGISTICS SERVICE GAMMA STANDING MAIL BUSINESS CENTER CRM SALES DEDICATED VENDITA MACCHINA VENDITA CIALDE TEAM MARKETING DISTRIBUT. CHANNEL BREVETTI PRODUZ. DISTRIBUZ MARKETING R & D DISTRIB. PRODUTT. MACCHINE PRODUZ. DISTRIBUZ R & D DISTRIBUT. CHANNELS GAMMA QUALITÀ PULIZIA DESIGN RETAIL MAIL SALESMARKETING PRODUCT. DISTRIBUT. R & D TEAM MARKETING PATENT MACHINE PRODUCER PRODUC. DISTRIBUT. R & D NESPRESSO CLUB SALE MACHINE SALE CAPSULES CAFFÈ BRAND HR MARKETING OPERATIVO BRAND HR MARKETING OPT. COFFEE SUPPLIER
  61. 61. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati NESPRESSO BUSINESS FAMILY SINGLE TESTIMON. STATUS GAMMA DESIGN ”GEORGE" MARKETING PRODUCT. DISTRIBUT. R & D TEAM MARKETING PATENT BRAND NS STORE MAIL NESPRESSO CLUB MACHINE PRODUCER SALE MACHINE SALE CAPSULES PRODUC. DISTRIBUT. R & D HR MARKETING OPT “IN SHOP”
  62. 62. BUSINESSMODELCANVAS CUSTOMER SEGMENTS CHANNELS CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS KEY RESOURCES KEY ACTIVITIESKEY PARTNERS COST STRUCTURE REVENUE STREAMS Project name: ___________________________________________________________ Data & Rev.: _____________________ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. BUSINESS MODEL CANVAS This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com ! To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. DESIGNED BY: Business Model Foundry AG ! The makers of Business Model Generation and Strategyzer q u o d CHANNELS REVENUE STREAMSCOST STRUCTURE KEY RESOURCES Adattata partendo da Business : Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS KEY RESOURCES CHANNELS COST STRUCTURE REVENUE STREAMS © Daniele Radici - tutti i diritti riservati NESPRESSO BUSINESS FAMILY SINGLE LOGISTICS SERVICE GAMMA STANDING MAIL BUSINESS CENTER CRM SALES DEDICATED VENDITA MACCHINA VENDITA CIALDE TEAM MARKETING DISTRIBUT. CHANNEL BREVETTI PRODUZ. DISTRIBUZ MARKETING R & D DISTRIB. PRODUTT. MACCHINE PRODUZ. DISTRIBUZ R & D DISTRIBUT. CHANNELS GAMMA QUALITY CLEAN DESIGN RETAIL MAIL SALESMARKETING PRODUCT. DISTRIBUT. R & D TEAM MARKETING PATENT MACHINE PRODUCER PRODUC. DISTRIBUT. R & D NESPRESSO CLUB SALE MACHINE SALE CAPSULES CAFFÈ BRAND HR MARKETING OPERATIVO BRAND HR MARKETING OPT. COFFEE SUPPLIER SINGLE TESTIMON. STATUS GAMMA DESIGN ”GEORGE" MARKETING PRODUCT. DISTRIBUT. R & D TEAM MARKETING PATENT BRAND NS STORE MAIL NESPRESSO CLUB MACHINE PRODUCER SALE MACHINE SALE CAPSULES PRODUC. DISTRIBUT. R & D HR MARKETING OPT “IN SHOP”
  63. 63. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
  64. 64. © Daniele Radici / Innovation-LAB - tutti i diritti riservati© Daniele Radici / Innovation-LAB - tutti i diritti riservati
  65. 65. © Daniele Radici / Innovation-LAB - tutti i diritti riservati D’ OH!
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