Sreekanth C S, Rao Rajesh Our Colombo media workshop was a two-day residential event featuring a combination of background briefings from local and international experts and entrepreneurs on energy markets and developments in the South Asian off-grid sector. The workshop offered an opportunity to explore the Smart Villages concept and study nascent Smart Village projects and relevant technologies from around the world More info: http://e4sv.org/events/south-asia-media-dialogue-workshop/

1. END USER FINANCE FOR
CLEAN ENERGY PRODUCTS

4. AGENDA
 About Fullerton India Credit Company
 Clean Energy Solutions – Paving the way for future
 Role played by Financial Institutions
 Way forward

5. Fullerton India Credit Co Ltd
 Leading Non Bank Finance Company in India
 Step-down subsidiary of Temasek Holdings PTE, Singapore
 Financing for Small and Medium Businesses, Personal Loans,
Commercial Vehicles, Two Wheelers, Rural Livelihoods, Rural
Micro Enterprises
 Cover 400 cities/ towns and over 45,000 villages through 446
branches serviced by over 7500 employees
 Portfolio of over USD 1.5 Bn and over a million customers
Mission is To bring about a difference in the lives and future of our customers

6. Fullerton India’s Responsible
Lending
 Market socially and economically relevant non-
financial products on the platform of health and
productivity
– Solar lamps; Water Filters; Sewing Machines; Eco-
Friendly stoves; Bicycles
 ‘Unique end use finance’ product – a winning
proposition for all stakeholders
Won the Golden Peacock Award for Merchandize Loan product

7. Clean Energy Solutions For Households
Consumer Products
Solar Lantern
Solar Home Lighting
System
Over 250,000 solar units marketed since inception

8. Consumer Products have a Variety of
Applications
Home
• Uninterrupted power
• Savings on power & fuel
expense
• Pollution free
• For education / kitchen /
household chores
Livelihood
• Increased business hours
• Improved working conditions
• Higher income or reduced
expenses

9. Challenges in Reaching End Users
are manifold
• Households in remote locations – high cost
of transportation
• Lower Margins – Can not attract channels
Distribution
•Poor / no understanding of the product and
its usage; no confidence on the brands
•Lower marketing budgets
Awareness
• Costly compared to current choices
• Challenge in prioritising needsAffordability
• Remote locations - Expensive to serviceService

10. Financial Institutions address some
of these challenges
• Leverage their reach – Offer more
products per relationship
• Mass distribution – Reduces cost of
transportation
• Lower payouts compared to traditional
retail
Distribution
•Existing field staff educate customers
•Almost no cost of marketing
Awareness
• Make the purchase cheaper for the end
user
• Prioritises the purchase of these products
• End used “Earns to pay”
Affordability

11. Stakeholder collaborations can
facilitate better reach
 Education
– Media and PR
– Governmental agencies
 Service
– Skill development of rural entrepreneurs
 Research
– Better products focussed on Integration

12. Thank You