The document discusses 5 major digital trends for 2013:
1. The convergence of the CMO and CTO roles as marketing increasingly relies on technology and data.
2. The rise of mobility as smartphones, tablets, and mobile devices surpass traditional platforms and consumers expect information on the go across various screens.
3. The emphasis on self-quantification, sensors, and data as consumers track information about themselves and businesses look to leverage this data.
4. The fragmentation of social media into niche communities and internal social platforms changing how organizations work.
5. The importance of location-based targeting and integration as location becomes a new context for understanding customers and delivering personalized, local experiences.
6. Those days are gone. Responsibilities have gotten
a little muddy.
7. “By 2017, the CMO will spend more on IT than
CTOs will. *Laura McLellan, Gartner
8. IT Spending Marketing is increasingly relying on technology to accomplish it’s goals as high-tech marketing
grabs a larger portion of the marketing budget.
Sources: Gartner, Blue Kai Infographic
DYNAMIT :: Must Know Trends for 2013
10. Ad Spend 2011 U.S. Ad Spend vs. Customer Time Spent
43%
40%
29%
23%
22%
16%
11%
9%
6%
1%
TV Print Web Radio Mobile
Ad Spend Per Media Time Spent Per Media
Sources: VSS, Mary Meeker (KPCB),
comScore, Alexa, Flurry Analytics
DYNAMIT :: Digital Opportunities in 2013
11. “In the future, we believe that a modern CIO-CMO
partnership will shape the success of the enterprise”
*Forrester
12. “The technology and marketing functions need to extend
beyond alignment and start togap between IT and Marketing
Steps to bridging the function like a single team
focused on the customer. *Forrester
13. “The technology and marketing functions need to extend
beyond alignment and start to function like a single team
focused on the customer.” *Forrester
22. Smartphone Penetration 2011 U.S. Ad Spend vs. Customer Time Spent
And progressing from a “Lean Forward” mode...
Sources: VisionMobile Mobile
Megatrends 2012
DYNAMIT :: Digital Opportunities in 2013
24. Smartphone Penetration 2011 U.S. Ad Spend vs. Customer Time Spent
Sources: VisionMobile Mobile
Megatrends 2012
DYNAMIT :: Digital Opportunities in 2013
36. Opportunity 1
MOBILITY
70% of American Adults are “Self-Trackers”
*Pew Internet
Responsive Web Design is here, but we’ve still got
a long way to go.
52. Lowe’s realized $1Million in additional revenue from a new way of selling paint that
came from an employee’s idea that was shared and vetted through an internal
social collaboration system. *Forbes
58. “91% of National Brands plan on maintaining or increasing budget
on local marketing. *Balihoo Research
59. US Mobile Ad Spending Projections:
"Mobile advertising, it grew from an almost insignificant category to a now
meaningful category in under two years” - David Silverman PWC
60. “By 2015, companies that focus on integrated processes for local
marketing enablement will increase revenue by 15-20%.”
- Gartner, 2012
61. “By 2015, companies that focus on integrated processes for local
marketing enablement will increase revenue by 15-20%.”
- Gartner, 2012
Location is the New Context
65. “We decided that rather than try to create behavior, we would take the behavior
that was already there and just help people do it more easily,”
- CMO, Dewayne Chambers
66. Passbook creates an easy way to integrate loyalty programs
with localization capabilities.
67. “Location isn’t just about offering a deal when a customer is near a retail
outlet. It’s about understanding the tapestry of data that customers create
over time. Fail to listen (and respond) at your own peril.”
- John Battelle, battellemedia.com