Dvir Reznik presented five marketing trends for 2015: content remains important but storytelling, authenticity, and audience are key; enterprise communication tools like Slack are rising as email falls out of favor; mobile usage will continue growing so marketers need mobile-first strategies; startups are filling voids left by slow IT departments with code-free apps and tools; and personal connections through videos, events and meetups will deepen relationships with customers beyond just online interactions.

1. Marketing Trends for 2015
MEGAComm Conference
Dvir Reznik
@dvirreznik
dvir.reznik@gmail.com

2. Hi there 
 I’m 36 + 1
 Lives in Ganey Tiqva
 MBA in Marketing
 Corporate tenure at IBM (2001-2009)
 Since 2009 at ‘Startup Nation’, as CMO/Advisor
 Speaker and lecturer

3. Five Marketing Trends for 2015
Content is (still) king, but…
Enterprise communication
Mobile
Startups are filling the (IT) void
Let’s get personal

4. Content is (Still) KING

5. But…

6. Source: http://youtu.be/NJnP2wsgnoA
Story. Authenticity. Audience

7. Enterprise Communication
 Email still needs fixing
 Bad for team work
 The rise of enterprise collaboration

8. #Slack

9. Mobile

10. Mobile is strongMobile will only get stronger

11. Think mobile first
 Millennials are mobile-first (sometimes
mobile-only)
 Create mobile content that fits your
new customers
 Look into mobile usage data

12. Startups are Filling the (IT) Void
 Startup culture – fast-paced world
 Eliminate bottlenecks
 Code-free mobile apps
 Data visualizations

13. Source: http://youtu.be/yY-HBW5CNcg
A/B Testing with Optimizely

14. Source: http://youtu.be/qNCcRtCwZ8I
Custom Apps for Businesses

15. Let’s get personal
 Connect with your customer
 Not only virtual and online
 Webcasts, videos, events and meetups

16. Recap
Story. Authenticity. Audience
Enterprise communication is rising
Think mobile first
Don’t wait for IT
Let’s get personal

17. Thanks!
dvir.reznik@gmail.com
052-5799899