Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing Trends for 2015 - MEGAComm Conference

495 views

Published on

MEGAComm Conference is an annual conference for marketers taking place in Jerusalem. At this presentation I covered five trends that will impact marketers in 2015:
Content Optimization
Enterprise Collaboration
Mobile
Startups Filling the (IT) Void
Get Personal

Published in: Technology
  • Be the first to like this

Marketing Trends for 2015 - MEGAComm Conference

  1. 1. Marketing Trends for 2015 MEGAComm Conference Dvir Reznik @dvirreznik dvir.reznik@gmail.com
  2. 2. Hi there   I’m 36 + 1  Lives in Ganey Tiqva  MBA in Marketing  Corporate tenure at IBM (2001-2009)  Since 2009 at ‘Startup Nation’, as CMO/Advisor  Speaker and lecturer
  3. 3. Five Marketing Trends for 2015 Content is (still) king, but… Enterprise communication Mobile Startups are filling the (IT) void Let’s get personal
  4. 4. Content is (Still) KING
  5. 5. But…
  6. 6. Source: http://youtu.be/NJnP2wsgnoA Story. Authenticity. Audience
  7. 7. Enterprise Communication  Email still needs fixing  Bad for team work  The rise of enterprise collaboration
  8. 8. #Slack
  9. 9. Mobile
  10. 10. Mobile is strongMobile will only get stronger
  11. 11. Think mobile first  Millennials are mobile-first (sometimes mobile-only)  Create mobile content that fits your new customers  Look into mobile usage data
  12. 12. Startups are Filling the (IT) Void  Startup culture – fast-paced world  Eliminate bottlenecks  Code-free mobile apps  Data visualizations
  13. 13. Source: http://youtu.be/yY-HBW5CNcg A/B Testing with Optimizely
  14. 14. Source: http://youtu.be/qNCcRtCwZ8I Custom Apps for Businesses
  15. 15. Let’s get personal  Connect with your customer  Not only virtual and online  Webcasts, videos, events and meetups
  16. 16. Recap Story. Authenticity. Audience Enterprise communication is rising Think mobile first Don’t wait for IT Let’s get personal
  17. 17. Thanks! dvir.reznik@gmail.com 052-5799899

×