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Inbound.org presentation - 20130716

  1. 1. 2013.7.16@Inbound.org Are You Inboundy? Marketing in the age of information flood. Nori Takahiro CEO/CoFOUNDER of Marketing Engine,Inc.
  2. 2. We need new rules of game.
  3. 3. Idea. � Information flood
  4. 4. 199 109 100.0 120.0 140.0 160.0 180.0 200.0 220.0 平成13 14 15 16 17 18 19 20 21年度 Trend of amount of information Amount of Information produced. Amount of Information can be consumed . Source: Institute for Information and Communications Policy, 2011.8 2001 2002 2003 2004 2005 2006 2007 2008 2009
  5. 5. Companies bombard us with advertisements everyday,
  6. 6. Companies bombard us with advertisements everyday, but most of the time they are not really worth reading! - content marketing conference 2013 Singpore/Hongkong 
  7. 7. your mindset.
  8. 8. How can advertising message be useful?
  9. 9. Landing Page
  10. 10. Landing Page ‖ Another Ads…
  11. 11. 5% conversion rate
  12. 12. ?/day
  13. 13. 5% conversion rate 95%
  14. 14. Idea. � Information flood
  15. 15. Barter Trade / Equal Value
  16. 16.
  17. 17. selective attraction
  18. 18. Create Useful Content. Make Yourself Publisher. The first step to become inboundy
  19. 19. Build Content Asset = Build Relationship = Build Credibility = Get Lead
  20. 20. Making Content Is Sowing Seed in the web.
  21. 21. Farmer Is Inboundy.
  22. 22. INBOUND CONTENT STRATEGY
  23. 23. It’s Time to Change Your Marketing Mindset.
  24. 24. OR
  25. 25. 株式会社マーケティングエンジン 高広伯彦 Nori Takahiro

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