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2013.7.16@Inbound.org
Are You Inboundy?
Marketing in the age of information flood.
Nori Takahiro
CEO/CoFOUNDER of Marketing Engine,Inc.

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We need new rules of game.

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Idea.
�
Information flood

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199
109
100.0
120.0
140.0
160.0
180.0
200.0
220.0
平成13 14 15 16 17 18 19 20 21年度
Trend of amount of information
Amount of Information
produced.
Amount of Information
can be consumed .
Source: Institute for Information and Communications Policy, 2011.8
2001 2002 2003 2004 2005 2006 2007 2008 2009

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Companies bombard us with advertisements everyday,

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Companies bombard us with advertisements everyday,
but most of the time they are not really worth reading!
- content marketing conference 2013 Singpore/Hongkong

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your mindset.

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How can advertising message be useful?

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Landing Page

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Landing Page
‖
Another Ads…

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5% conversion rate

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?/day

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5% conversion rate
95%

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Idea.
�
Information flood

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Barter Trade / Equal Value

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！

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selective attraction

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Create Useful Content.
Make Yourself Publisher.
The first step to become inboundy

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Build Content Asset
= Build Relationship
= Build Credibility
= Get Lead

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Making Content
Is
Sowing Seed
in the web.

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Farmer
Is
Inboundy.

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INBOUND CONTENT STRATEGY

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It’s Time to Change Your Marketing Mindset.

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OR

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株式会社マーケティングエンジン
高広伯彦 Nori Takahiro