Social Media Marketing Strategy was created for life couches and mentors who do business online.

1. For Life Couches and Mentors
Social
Media
Marketing

2. High Net Worth Induviduals (HNI)
Target Market
Owners of Expensive
Watches/Properties/Cars/Private
Jets/Yacths
Students of Elite Colleges/Schools

3. Customer
Location
London
New York
Los Angeles
Dubai
Mumbai
New Delhi
Beijing
Shangai
Singapore

4. We have 4 main levels in social
marketing strategy: Awareness,
Consideration, Conversion, And
Loyalty/Advocacy
We are going to determine the
objectives and budget, set up
specialized campaings, target
audiences, KPIs and content for
each marketing level.
Social Media Marketing Funnel

5. Firstly, We will use interest targeting options
in Instagram and Facebook
How to
Determine
Target Audience
According to campaign resuts, we benefit
from audience insights. We are going to
segment the target audience like engaged
customers, visitors, leads, loyal customers
At the bottom of the funnel, we are going to
create marketing/remarketing campaigns by
specifying post/ad content to target
loyal/engaged customers and current
matching with social media channels
customers which we have their contact
information such as email/phone number

6. Audience Details in
Social Media Channels
- Ex: Awereness Level

7. 30
Million
Universe: The
number of
people who we
are planning to
reach

8. The Strategy

9. The Strategy
Grow the brand01
Turn customers into
advocates
02
Drive Leads/Sales03
We are going to start with three business objectives

10. Ex: Lead Generation
Campaign - Drive
Leads/Sales Objective
We create social media campaigns by directing the
target audience to the form as per above in social media
channels and sign up form in the website the customers
to bring their information. We will measure the
effectiveness according KPIs after the campaign launch
and optimize the results by testing different content,
creative, message, CTA and audience.

11. We achieved high lead and
sales results by following
current plan until now. So,
please contact me for
further actions.