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thinking strategically about online marketing david scanlon | internet marketing unit
agenda ,[object Object],[object Object],[object Object],[object Object]
website as a sales rep ,[object Object],[object Object],[object Object],[object Object],[object Object]
website as a sales rep ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
website as a sales rep ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
reality? ,[object Object],[object Object]
strategic online marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
online marketing 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
entirl social media framework
on the internet… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
build an online "culture of authority" ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
rules of engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
rules of engagement
case study: JUNOS (Juniper Networks) ,[object Object],[object Object],[object Object],[object Object],[object Object]
case study: JUNOS (Juniper Networks) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
top online marketing mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
how Enterprise Ireland can help ,[object Object],[object Object],[object Object],[object Object],[object Object]
thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
questions?

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Strategic Online Marketing and Building Authority Online

Editor's Notes

  1. Before begin, site survey: how many websites? How many websites as platform for business, versus marketing channel. This presentation focuses on website as marketing channel…
  2. Online marketing in the context of overseas selling…
  3. Lets step back, and up and review a framework for making effective decisions about your online marketing strategy For ‘topic’ read ‘message’