LCM is a strategic marketing agency based in Fareham, Hampshire specialising in public relations, Web communications, marketing strategy, branding and graphic design. This presentation has been designed to showcase some of our work and also highlight our strategic ethos and approach.

1. All about Logical Creative Marketing January 2010 Passionate. Professional. Visionary.

3. A selection of LCM clients

4. Strategy first Our ethos…

5. Our marketing planning process Product A Resellers Direct Marketing Segment 1 Reputation PRODUCTS , BRANDS, VALUE PROPOSITION INTERNAL PARTNERS & CHANNEL CUSTOMERS & SEGMENTS USAGE, LOYALTY, REFERRALS & CASE STUDY COMMUNICATIONS Product B Product C Product X Alliances Distributors Segment 2 Segment 3 Segment X Web PR Networks & Communities Pricing

6. A common approach to marketing

7. LCM’s approach to marketing avoiding

8. We get to the heart of your business

9. Public relations

14. Branding & graphic design

15. “ I can’t believe it. Everyone in our sector is talking about our new brand – we have never had such a high profile.” Nicki Youern

16. “ The re-branding has energised everyone. The staff love it.” Tom McMurray

17. “ Just wanted to say thanks for last week. We all really enjoyed it. It was a fascinating and encouraging experience for me to see the response of the team to the questions you and Carl asked. Looking forward to seeing you again in a couple of weeks” Jim Wicks

18. “ I never envisaged we could look so professional. I’m certain this is going to be a great step forward for us.” Jim Wicks

19. Web communications

20. We step into your users’ shoes together

23. Website development process

24. Allocation of Website budget Requirements capture, user research, specification document and overall project management. 40% of the budget Content development. Can be done by LCM or the client Wireframing, global/core look and feel design. 25% of the budget CMS setup, database and template build, input of global/core content, user access management, and CMS documentation and training. 35% of the budget

25. If you have any further questions or you would like to discuss any marketing projects with us, please contact George Roberts on 01329 825849 or [email_address] . Thank you Passionate. Professional. Visionary. Visit: www.lcm.co.uk