Top 5 take-aways from SMiLE (Social Media in the Large Enterprise) London.

1. 5 Key Take-Aways from SMiLE London
Social Media in the Large Enterprise – 11 March
Deanne Beattie | Corporate Communication Department

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1. Get ready to listen
Melanie Wheeler (@tweetwheeler) at XChanging:
• Employees already have a voice on external social media channels.
• Use the internal social media network to identify and address issues
before they become external problems.
• “We’d rather be punched in the face on LeapFrog than stabbed in the
back on Glass Door.”
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2. Bring the color in
Toby Jones (@tobyjones00) from Rugby Football Union:
• HQ is no longer the center of the universe.
• Use intranets + internal social to engage employees to support a strategy.
• Corporate shares news only 1x per week; the rest is filled out on Yammer.
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https://www.youtube.com/watch?v=bl9ahNhH3Cc

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3. Repackage your message
Sally Young from UK @Financialombuds
• The way employees are accustomed to getting news externally forms
their expectations for how they will get info internally.
• Don’t bog people down with lots of dense information.
• Make it tweet-length, visual and mobile.
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4. What’s internal is external (& vice versa)
Jonathan Phillis (@DigitalJonathan) from Coca Cola Enterprises:
• Intranets are bringing social in, and using social to push internal
stories out and create employee ambassadors.
• Creating a fully responsive website for internal news means
opportunity to reach manufacturing/distribution site employees
on their own devices.
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https://www.youtube.com/watch?v=gkcF-jVKyhw

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5. Change is hard and everyone’s busy
Stanley Awuku (@Stanos22) from Vodafone:
• Transition to social requires persistent advocacy.
• Transition to the social way of working one project at a time.
• Moving off of email to internal social network can save
employees time.
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