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IEA DSM Task 24 storytelling methodology

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This presentation was given by IEA DSM Task 24 Operating Agent, Dr Sea Rotmann at the Task 24 workshop in Graz, October 13, 2014. It describes the many different ways storytelling is being used in Task 24, some learnings and successes.

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IEA DSM Task 24 storytelling methodology

  1. 1. Subtasks of Task XXIV social media and IEA DSM TASK 24 Task XXIV STORYTELLING The universal language Dr Sea Rotmann Operating Agent Graz Task 24 Workshop, October 14, 2014
  2. 2. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling 2
  3. 3. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals) 2
  4. 4. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals) Allow for quick, practical and useful understanding of complexity of interconnected factors in behaviour research 2
  5. 5. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Storytelling Narratives = social science tool aimed at providing way to explore how big events (policies) impact on small scale (individuals) Allow for quick, practical and useful understanding of complexity of interconnected factors in behaviour research We all turn everything into a narrative in order to remember it 2
  6. 6. Target Audience of Task XXIV A shared language for collaboration? Stories are powerful because they transport us into other people’s worlds but, in doing that, they change the way our brains work and potentially change our brain chemistry — and that’s what it means to be a social creature. Paul Zak, Neuroeconomist “ "The Interpreter" - is a left hemisphere function that organises our memories into plausible stories. Michael Gazzaniga, Cognitive Neuroscientist Evolution has wired our brains for storytelling. A story, if broken down into the simplest form is a connection of cause and effect. We make up (short) stories in our heads for every action and conversation. Whenever we hear a story, we want to relate it to one of our existing experiences. Uri Hasson, psychologist The ‘narrative turn’: Storytelling sociology views lived experience as constructed, at least in part, by the stories people tell about it. Berger & Quinney, sociologists “
  7. 7. Target Audience of Task XXIV Task 24 uses different storytelling methods
  8. 8. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5)
  9. 9. Some special features of Task XXIV 5 Text TheP rsemtoiser fyor Toafsk T XXaIsVk 24
  10. 10. Some special features of Task XXIV 5 Text TheP rsemtoiser fyor Toafsk T XXaIsVk 24 http://vimeo.com/54915316
  11. 11. IntSeubrtdaisskcs iopfl Tinasakr XyX sIiVlos
  12. 12. IntSeubrtdaisskcs iopfl Tinasakr XyX sIiVlos
  13. 13. SubtasEkus orfe Tkaask! XXIV
  14. 14. SubtasEkus orfe Tkaask! XXIV
  15. 15. Target Audience of Task XXIV Task 24 uses different storytelling methods
  16. 16. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5)
  17. 17. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4
  18. 18. CSuobtuasnkts royf T satsko XrXieIVs IEA DSM – Task XXIV Belgian Story Brussels, September 7, 2012 Swiss Energy Strategy and research projects concerning behavior change Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy Workshop IEA DSM Task 24, 15.10.2013 demand-side The New Zealand energy story Sea Rotmann and Janet Stephenson ^ Norwegian Energy Story
  19. 19. CSuobtuasnkts royf T satsko XrXieIVs IEA DSM – Task XXIV Belgian Story The Good, the Brussels, Bad September 7, 2012 and the Ugly Swiss Energy Strategy and research projects concerning behavior change Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy Workshop IEA DSM Task 24, 15.10.2013 - a true frontier story of DSM roll-out in South Africa ! demand-side The New Zealand energy story Sea Rotmann and Janet Stephenson ^ Norwegian Energy Story BarryBredenkamp , ( SANEDI) and Dr Mathilda du Preez, (University of Pretoria) 17 March 2014
  20. 20. CSuobtuasnkts royf T satsko XrXieIVs IEA DSM – Task XXIV Once upon a time... in the ancient kingdom of Sweden, the oil shock reverberated through the halls of power. Every day... policymakers from all colours came together and created policies to reduce energy use in industry, buildings and transport to become less dependent on fossil fuel imports. Belgian Story But, one day... the clever Swedes came up with a solution to replace fossil electricity with nuclear and thus encouraged their people to use more electricity, especially for heating. This also made it very cheap and thus invisible. People forgot about the oil crisis. Because of that... Electricity production almost doubled! The economy flourished, people bought a lot of energy using stuff and the ICT sector flourished. The Government even encouraged people to buy computers by removing the sales tax. However, not all Swedes were this wasteful. Some inventors formed energy associations that continued to work on clever solutions to reduce energy use. But then... was a reform of the electricity market which ended up making the bills go up. On top of that, came the Stern report and Al Gore winning the Nobel Peace Price, not to mention the Power Aware Cord! Because of that... The Swedish Government realised that the focus needed to turn to reducing energy use and CO2. It introduced a carbon tax and certificates on renewable energy to subsidise converting from fossil fuels to renewables. This included really innovative heatpumps and Central District Heating, as well as waste to energy converters. So, finally... The Swedes reduced their CO2 emissions hugely and have a goal to be free of fossil fuel imports. And, ever since then... The Swedes are world leaders and act as the moral conscience despite still having really comfortable lifestyles. The end. The Good, the Brussels, Bad September 7, 2012 and the Ugly Swiss Energy Strategy and research projects concerning behavior change Dr. Aurelio Fetz, Market Regulation, Swiss Federal Office of Energy Workshop IEA DSM Task 24, 15.10.2013 - a true frontier story of DSM roll-out in South Africa ! demand-side The New Zealand energy story Sea Rotmann and Janet Stephenson ^ Norwegian Energy Story BarryBredenkamp , ( SANEDI) and Dr Mathilda du Preez, (University of Pretoria) 17 March 2014
  21. 21. Target Audience of Task XXIV Task 24 uses different storytelling methods
  22. 22. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5)
  23. 23. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4
  24. 24. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors
  25. 25. eneSrugbyta ssktso orfi eTass:k s XeXctIVoral !"#$%&"'() !"#$%&'%$( Fuel efficient driving behaviour in the light vehicle fleet 15 February 2013 | Jörn Scherzer | Transport Partnerships !"#$%&'($ Energy Behaviour Challenge 1 Changing household energy cultures !"#$%&'($% )*"$+%,-$./0"1(%,++"2$.% A research perspective
  26. 26. Target Audience of Task XXIV Task 24 uses different storytelling methods
  27. 27. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5)
  28. 28. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4
  29. 29. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors
  30. 30. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories
  31. 31. Different stories* *See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings. 13
  32. 32. Different stories* *See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings. 13
  33. 33. Different stories* *See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings. 13
  34. 34. Different stories* *See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings. 13
  35. 35. Different stories* *See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings. 13
  36. 36. Different stories* *See Janda & Topouzi (2013). Closing the Loop: Using Hero Stories and Learning Stories to Remake Energy Policy ECEEE Summer Study Proceedings. 13
  37. 37. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Types of stories: retrofitting 14
  38. 38. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew the short stories: retrofitting Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses. Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper. But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2. Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal. But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers! Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed. So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills. And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen. 15
  39. 39. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew the short stories: retrofitting Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses. Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper. But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2. Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal. But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers! Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed. So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills. And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen. 15
  40. 40. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew the short stories: retrofitting Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses. Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper. But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2. Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal. But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers! Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed. So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills. And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen. 15
  41. 41. Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew the short stories: retrofitting Once upon a time... there was a beautiful country called New Zealand,which had very cold, damp houses. Every day...Kiwis shivered and froze, but they just told each other to stop being a sissy and put on another jumper. But, one day...the new right-wing Government decided it needed to show it wasn’t uncaring and evil and created a programme called Warm Up New Zealand. It was meant to insulate a quarter of the housing stock, create many jobs and a new market, and reduce energy use, energy bills and CO2. Because of that...the Energy Efficiency and Conservation Authority set about tendering for the best contractors in the country to fulfil this lofty goal. But then...they realised that people weren’t that interested in insulation, they rather spent their money on a new kitchen and kept putting on those jumpers! Because of that... they concentrated on using Third Party Providers and other community groups to ensure that at least the most needy and vulnerable people got free insulation and clean heating installed. So, finally... they did an evaluation of the programme and found that the real benefits - $5 for every $1 spent, lay in the health improvements, not a new market or energy savings or lower bills. And, ever since then... The other Kiwis also slowly realised that being warm and cozy in your home was maybe just as important as having a new kitchen. 15
  42. 42. example: insulation subsidies But over the ditch, it got more serious...
  43. 43. example: insulation subsidies But over the ditch, it got more serious...
  44. 44. example: insulation subsidies But over the ditch, it got more serious...
  45. 45. Target Audience of Task XXIV Task 24 uses different storytelling methods
  46. 46. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5)
  47. 47. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4
  48. 48. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors
  49. 49. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories
  50. 50. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories • Stories based on how the models of understanding behaviour would be perceived by the end users
  51. 51. The story of neoclassical economics and retrofitting Money makes the world go round You need to change your home’s energy use and we will help you by paying (part of) its retrofitting By the way, you need to pay up first and it might take a while before we pay you back The info we need from you will teach you all you need to know. You only need to make a one-off decision to invest We have the technology you need, contractors or installers (you will need to find/choose) will put it in and that’s it! If you do not understand the technology, just don’t touch the buttons… You will save money for a nice weekend to the Bahamas You only need to give us a bill from your installer, we probably won’t check how much energy you actually saved What counts for us is how many m2 are insulated, how many homes are retrofitted or how much money is spent. Oh yes, and how many kWh are saved of course! We will do the number crunching, don't worry, we do not need to know what you actually saved, we will use models to calculate all energy savings But if you want to know how much energy you saved, buy a metering device. 18
  52. 52. The story of neoclassical economics and retrofitting Money makes the world go round You need to change your home’s energy use and we will help you by paying (part of) its retrofitting By the way, you need to pay up first and it might take a while before we pay you back The info we need from you will teach you all you need to know. You only need to make a one-off decision to invest We have the technology you need, contractors or installers (you will need to find/choose) will put it in and that’s it! If you do not understand the technology, just don’t touch the buttons… You will save money for a nice weekend to the Bahamas You only need to give us a bill from your installer, we probably won’t check how much energy you actually saved What counts for us is how many m2 are insulated, how many homes are retrofitted or how much money is spent. Oh yes, and how many kWh are saved of course! We will do the number crunching, don't worry, we do not need to know what you actually saved, we will use models to calculate all energy savings But if you want to know how much energy you saved, buy a metering device. 18
  53. 53. The Monster 19
  54. 54. Target Audience of Task XXIV Task 24 uses different storytelling methods
  55. 55. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5)
  56. 56. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4
  57. 57. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (Subtask 1&2)
  58. 58. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (Subtask 1&2) • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (Subtask 1)
  59. 59. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (Subtask 1&2) • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (Subtask 1) • Stories based on how the models of understanding behaviour would be perceived by the end users (Subtask 1)
  60. 60. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (Subtask 1&2) • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (Subtask 1) • Stories based on how the models of understanding behaviour would be perceived by the end users (Subtask 1) • Personal energy stories of our experts
  61. 61. eneSrugbyta ssktso orfi eTsa:s kp XeXrsIVonal
  62. 62. eneSrugbyta ssktso orfi eTsa:s kp XeXrsIVonal YOUTUBE: https://www.youtube.com/ watch? v=wbe83S8FfO0&list=UU_p3PlWDpLyDB h8TwUBmVHQ
  63. 63. Target Audience of Task XXIV Task 24 uses different storytelling methods
  64. 64. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5)
  65. 65. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4
  66. 66. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)
  67. 67. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (ST 1&2) • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (ST 1)
  68. 68. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (ST 1&2) • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (ST 1) • Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1)
  69. 69. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (ST 1&2) • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (ST 1) • Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1) • Personal energy stories of our experts (ST 5)
  70. 70. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST 1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (ST 1&2) • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror, ninja stories (ST 1) • Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1) • Personal energy stories of our experts (ST 5) • Telling DSM stories in different genres (ST 5)
  71. 71. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Number 8 Wire a classic tale of grid challenges and opportunities 23
  72. 72. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Once upon a time Number 8 Wire a classic tale of grid challenges and opportunities 23 IEA Demand Side Management Programme 1
  73. 73. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Once upon a time Number 8 Wire a classic tale of grid challenges and opportunities 23 IEA Demand Side Management Programme 1 A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
  74. 74. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew Once upon a time Love conquers all Number 8 Wire a classic tale of grid challenges and opportunities 23 IEA Demand Side Management Programme 1 A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
  75. 75. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew THE HITCHHIKER’S GUIDE to DSM Subtasks of Task XXIV Once upon a time Rule #1 Love conquers all Number 8 Wire a classic tale of grid challenges and opportunities 23 IEA Demand Side Management Programme 1 A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
  76. 76. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew THE HITCHHIKER’S GUIDE to DSM Subtasks of Task XXIV Once upon a time Rule #1 Love conquers all Number 8 Wire a classic tale of grid challenges and opportunities 23 IEA Demand Side Management Programme 1 A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
  77. 77. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew THE HITCHHIKER’S GUIDE to DSM Subtasks of Task XXIV Once upon a time Rule #1 Love conquers all Number 8 Wire a classic tale of grid challenges and opportunities 23 IEA Demand Side Management Programme 1 A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
  78. 78. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew THE HITCHHIKER’S GUIDE to DSM Subtasks of Task XXIV Once upon a time A 3-part sRtourlye o#f 1daring research collaborations on energy Love conquers all behaviour and demand response Number 8 Wire a classic tale of grid challenges and opportunities 23 IEA Demand Side Management Programme 1 A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
  79. 79. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew THE HITCHHIKER’S GUIDE to DSM Subtasks of Task XXIV Once upon a time A 3-part sRtourlye o#f 1daring research collaborations on energy Love conquers all behaviour and demand response Number 8 Wire a classic tale of grid challenges and opportunities 23 IEA Demand Side Management Programme 1 A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
  80. 80. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew THE HITCHHIKER’S GUIDE to DSM Subtasks of Task XXIV Once upon a time A 3-part sRtourlye o#f 1daring research collaborations on energy Love conquers all behaviour and demand response Number 8 Wire a classic tale of grid challenges and opportunities 23 IEA Demand Side Management Programme 1 A love story about warm, dry homes Warm Up New Zealand: Heat Smart 17 March 2014 | Jenny Lackey, Project Manager, Energy Efficiency and Conservation Authority
  81. 81. Target Audience of Task XXIV Task 24 uses different storytelling methods
  82. 82. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST1 & 5)
  83. 83. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4
  84. 84. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (ST 1&2)
  85. 85. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (ST 1&2) • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror stories (ST 1)
  86. 86. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (ST 1&2) • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror stories (ST 1) • Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1)
  87. 87. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (ST 1&2) • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror stories (ST 1) • Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1) • Personal energy stories of our experts (ST 5)
  88. 88. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (ST 1&2) • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror stories (ST 1) • Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1) • Personal energy stories of our experts (ST 5) • Telling DSM stories in different genres (ST 5)
  89. 89. Target Audience of Task XXIV Task 24 uses different storytelling methods • Telling the stories of the Task and our workshops (ST1 & 5) • Country stories to get overview of country-specific contexts for Subtask 4 • Sector stories to be able to workshop specific issues of specific sectors (ST 1&2) • Types of stories based on Janda and Moezzi’s definition: hero, learning, love, horror stories (ST 1) • Stories based on how the models of understanding behaviour would be perceived by the end users (ST 1) • Personal energy stories of our experts (ST 5) • Telling DSM stories in different genres (ST 5) • Telling the ‘human’ story of the Energy System (Extension)
  90. 90. Target Audience of Task XXIV Another way we could look at the Energy System 25
  91. 91. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew 26
  92. 92. Storytelling Successes 7*15,2$-"#$89-9'#:$$ -&%*')+$*$2'##,$#1&,&6;$ 5,$<#%$=#*(*,) Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew 26 !"#$%&'()$"*+$#,-#'#)$*$,#%$#'*.$-"#$/,-"'&0&1#,# +XPDQFRQVXPSWLRQSDWWHUQVKDYHEHFRPHDVLJQL¿FDQWLQÀXHQFH$ ,$-#$2(3*($#,45',6#,- Growth in global population Climate change Pressures Challenges Challenges Ocean acidification Air pollution Increasing consumption of resources Reduced quality of freshwater Lowering emissions will require changes in patterns of production and consumption, but need not result in SOCIAL AND ECONOMIC CHALLENGES “Collaborative multi-stake-holder action is required as businesses, governments, or civil society alone do not have both the tools and the authority to tackle systemic risks” “Global Risks 2014”, World Economic Forum ENVIRONMENTAL CHALLENGES Biodiversity loss !#$%%%'(()*'+#%%$+,%
  93. 93. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew ! How the island became green – a ‘Just So’ scenario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
  94. 94. Storytelling Successes Subtask I - Pre mHiesleic fooprt Tera sOkv XerXvIiVew ! How the island became green – a ‘Just So’ scenario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
  95. 95. How to evaluate the impact of storytelling? Is this a testable hypothesis? (eg testing recall) Is there less bias when telling facts in a narrative format rather than in ‘hard’ figures, facts and stats? How else can we evaluate the impact of this methodology especially seeing we will keep using it and delving further into it with the different Behaviour Changers? What is the MORAL of the story? Is it different for everyone? Is it interesting to evaluate why it is different? 27
  96. 96. How to visualise Energy? Behaviour Change? 28
  97. 97. Subtasks of Task XXIV want to hear more of our story? to join the expert platform: drsea@orcon.net.nz

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