Adding Value For Readers - what more can we do online to get our message across?

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A talk given at the ALPSP Seminar: Book Publishing Strategies for Associations and Societies (http://www.alpsp.org/ngen_public/article.asp?aid=1990)

Business Technology

Adding Value for Readers What more can we do to get our message across? David Smith, Business Innovations Manager http://flickr.com/photos/eneas/

Obscurity is a far greater threat to authors and creative artists than piracy. Tim O’Reilly – O’Reilly Media

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Who can we learn from?

Publishers don’t have loyalty cards…

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Adding Value For Readers - what more can we do online to get our message across?

1. Adding Value for Readers What more can we do to get our message across? David Smith, Business Innovations Manager http://flickr.com/photos/eneas/

2. Obscurity is a far greater threat to authors and creative artists than piracy. Tim O’Reilly – O’Reilly Media

3.

5. Who can we learn from?

6. Publishers don’t have loyalty cards…

7.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18. What About Publishers?

19.

20.

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22.