10. BLUE
Blue is a cold color
Symbolizes: air, water and the
night
Transmits: freshness, farness,
wideness, sadness and
introversion
Associated with: friendship,
loyalty, unity, true and
confidence
11. RED
Red is a warm color
Symbolizes: fire, blood, heart,
danger, celebration and the devil
Transmits: heat, vitality,
courage and optimism
Associated with: passion, love,
desire, violence, the wrath,
ambition and power
12. YELLOW
Yellow is a warm and shiny color
Symbolizes: light, the sun,
gold, youth, happiness, lies and
betrayal
Transmits: clarity, energy,
optimism and happiness
Associated with: fun,
innovation, arrogance and
cowardice
13. GREEN
Green can be warm or cold
Symbolizes: nature, envy,
hope, ecology, vegetarian,
youth, spring, money
Transmits: rest, balance,
harmony and stability
Associated with: balance,
calm, growth, freshness, fun,
sociability, originality, happiness
and creativity
14. ORANGE
Orange is a warm color
Symbolizes: heat, party, light,
fire, happiness, imagination or
euphoria
Associated with: vitality,
enthusiasm, fertility, fun,
sociability, originality, happiness
and creativity
15. PURPLE
Purple is a cold color
Symbolizes: royalty, power,
nobility, luxury, ambition,
wealth, wisdom, magic or
mystery
Associated with: independence
and dignity
16. WHITE
White is neutral
Symbolizes: purity, charity,
goodness, innocence, peace
and void
Transmits: brightness,
amplitude, freshness and
neatness
Associated with: calm,
protection, comfort, freedom,
loneliness, coldness and
isolation