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Confidential | For Discussion Purposes Only |
The Needed Traits of the Next Yahoo CEO
86
§  Relevant Industry Experience in Tech/Digital/Media
§  A Willingness to go in and mercilessly cut costs to take it down to the studs and build it back up again
§  Sales Experience and an understanding of who to hire to build a performance-based sales culture
§  A willingness to fly to New York and Cannes and meet with advertising executives
§  An understanding of where the world is moving in OTT
§  Ad tech experience
§  An understanding of what Wall Street investors expect from management teams (i.e., the antiquated notion of
earning more than you spend)
§  No snobbery when understanding and embracing Yahoo’s core audience who lives in “fly over” country and not in the
bubbles of high society San Francisco and New York

Published in: Business, Technology
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