- Students must form groups of 4 by week 6 to complete a group case study analysis on a multi-national corporation. - The analysis requires identifying key facts, problems, and courses of action for the selected MNC case study. It must apply unit concepts and theories. - The group report is due by week 10 and has a 3,000 word limit. It will be graded on analysis quality, formatting, and referencing based on the provided rubric.

1. HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
Assessment Details and Submission Guidelines
Trimester T1, 2020
Unit Code HI5013
Mode of Delivery ONLINE
Unit Title Managing Across Borders
Assessment Type Group Case Study Analysis Assignment
Note: Groups of 4 students (MAX.) must be formed by week 6
and you must
individually self-enrol into a group in Blackboard. Once a group
is formed, no
changes are allowed. Students will also need to select a case
study. Each
group must select a unique case study to research. This also
needs to be
communicated through the appropriate online Discussion Board
to inform

2. other students of your company case study so that there is no
duplication.
Assessment Title Analysis of a Multi-National Corporation
(MNC) Case Study
(Report Format)
Purpose of
assessment and
unit learning
outcomes (ULO)
mapping
the Students are required to research and analyse a case study
of a multi-
national corporation (MNC) of their choosing, based on their
own research
and interest in the weekly topics from the unit outline.
To adequately complete this assessment, students must follow
the sequence
of steps outlined below:
1. Identify the most important facts of the case study.
2. Identify the key problems and issues for the MNC.
3. Specify the main problem or the main challenge for the MNC.
4. Brainstorm and then state the alternative courses of action to
show
how the MNC can deal with the main problem or the main
challenge.
5. Evaluate each course of action for the MNC in your own
internal

3. group discussion.
6. Discuss and recommend the best course of action for the
MNC.
This is strictly required to be your own original work.
Plagiarism will be
penalised. Students are required to apply the theories and
knowledge
derived from the unit materials, demonstrate critical analysis
and problem
solving skills, provide a considered and comprehensive
evaluation of their
selected case study. Students must use correct in-text citation
conventions.
The following Unit Learning outcomes are relevant to this
assessment:
1. Critically evaluate the impact of globalization, organisations
and their
management;
Page 2 of 7
2. Utilise different perspectives to interpret and analyse
business, social
and cultural problems in an international setting.
3. Demonstrate an understanding of the social, political,
economic,

4. technological and cultural forces that influence decision-making
in
international business.
4. Synthesise research and practice regarding international
business and
management issues and articulate possible solutions to a range
of
stakeholders.
5. Demonstrate an understanding of business practice and
research in
the context of globalisation from a management perspective.
Weight 30% = comprising a Group Report
(Week 10)
Group Report
Marks
30 Marks (30%)
(Refer to the rubric at the end of this document)
Word limit Maximum 3,000 words
Due Date Week 10 - Friday 11:59pm - Group Report.
[Late submission penalties accrue at the rate of -5% per day]
Submission Guidelines • All work must be submitted on
Blackboard by the due date along with a
completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-
pt Arial font
and 2 cm margins on all four sides of your page with
appropriate section

5. headings and page numbers.
• Reference sources must be cited in the text of the report, and
listed
appropriately at the end in a reference list, all using Harvard
referencing
style.
• At the end of your report please include an appendix stating
‘who wrote
which section’, i.e. provide the student name and number for
each section
of the report.
Finally, ensure the group report is checked for plagiarism using
Safe-assign.
Note: The Safe-assign check is mandatory and is required prior
to final
grading in Blackboard. The originality percentage
should be Low.
Page 3 of 7

6. HI5013 Group Assignment Specifications
Purpose:
This group case study analysis is an opportunity for students to
demonstrate their understanding of
unit concepts, apply their knowledge of the theories and unit
material learned and develop group-
based problem solving skills and then apply them to a
contemporary multinational entity operating
in different markets around the world.
Group Assignment Details:
The case study can be selected from those listed in the
textbooks (Refer to page 4 below) as
provided in the unit outline or from another source, provided
that it is deemed an acceptable and
credible academic source and is approved by the Unit Co-
ordinator. Once approved, students must
post a message stating their selected company case study to
prevent any duplication!
The case study is to be based on a well-known multi-national
corporation (MNC). Students must
ensure that their case study has not been selected by another

7. group. Analyse the selected and
approved multi-national corporation’s (MNC) case study in
terms of the following key topics:
• Corporate decision making
• Strategy and Globalisation footprint i.e. which markets has the
MNC penetrated.
• Organisational Issues
• Human Resources Management, including training and
employment relations
In this report,
• Use sub-headings
• Use appropriate paragraphing
• Reference the sources used with correct in-text citation
conventions / protocols.
• Provide a full list of references at the end using cor rect
referencing conventions
• Check the safe-assign report and modify the submission if it is
Medium or High risk.
• Your final submission is due Friday of Week 10 at Midnight.
Late submissions will attract
penalties at the rate of -5% per day.

8. Required Activities:
content from weeks 6 -11.
-operative groups and select
a case study after careful
consideration. (Refer to page 4 below)
udents should supplement their knowledge with wide
research of the MNC in the case study
and consider referencing other academic sources, which will
support their case study analysis.
collectively determine the key problems
and issues, specify the main problem / challenge, determine
alternative courses of action for
Page 4 of 7
the MNC, carefully evaluate each course of action and lastly,
make a recommendation as to
what the best course of action is for the MNC, based on your
group discussion.

9. which covers the key topics within
the overall case study analysis.
-text citation conventions /
protocols and end of report
referencing conventions using the Harvard referencing style.
Assignment Structure Requirements and Guidance:
1. Holmes Institute Cover Page [This is essential and must be
completed accurately. This is available
on Blackboard]
2. Executive Summary - This should be a concise summary of
the main argument and the
conclusions made.
3. Introduction paragraph – A short paragraph which includes
the background, scope and the main
points raised in the report in order of importance. There should
also be a brief conclusion
statement at the end of the Introduction.
4. Main Body of the report contains clear Topic Headings for
each paragraph provided.
5. Appropriate paragraphing must be used – each paragraph
should include detailed information,
which elaborates on the main points raised in the Introduction.

10. This is where in-text citation is
required and reference is made to specific references and other
information obtained from
research.
6. Page Numbers must be used – this is best practice and
ensures the report is well presented and
formatted.
7. Reference the sources used with correct in-text citation
conventions. Follow the Harvard
method.
8. Reference List at the end must be in the Harvard Style and be
mainly academic Journal Articles.
9. The report must be within the 3,000 word limit.
10. Check the safe-assign report and modify the submission if it
is Medium or High risk. You have
up to three attempts. NOTE: The report must be submitted
through safe-assign.
approval from the Unit Co-
ordinator or refer to the Textbook Case Studies, some of which
are listed below:
1. Sher-Wood Hockey Sticks: Global Sourcing

11. 2. Jollibee Foods Corporation (A): International Expansion
3. Acer, Inc: Taiwan’s Rampaging Dragon
4. The Globalisation of CEMEX
5. The Global Branding of Stella Artois
6. United Cereal: Lora Brill’s Eurobrand Challenge
7. GE’s Imagination Breakthroughs: The Evo Project
8. ECCO A/S – Global Value Chain Management
9. Lundbeck Korea: Managing an International Growth Engine
10. Kent Chemical: Organising for International Growth
11. Applied Research Technologies, Inc.: Global Innovation’s
Challenges
12. P&G Japan: The SK-II Globalisation Project
13. McKinsey & Company: Managing Knowledge and Learning
14. Sharp Corporation: Beyond Japan
15. Eli Lilly in India: Rethinking the Joint Venture Strategy
16. Levendary café: The China Challenge
Page 5 of 7

12. 17. Clayton Industries: Peter Arnell. Country Manager for Italy
18. Barrick Gold Corporation – Tanzania
19. IKEA’s Global Sourcing Challenge: Indian Rugs and Child
Labor (A)
20. Genzyme’s CSR Dilemma: How to Play Its Hand.
[Source: Bartlett, C. & Beamish, P. (2014) Transnational
Management: Text, Cases and Readings in Cross-
Border Management]
Marking Rubric
Excellent
4 marks
Very Good
3 marks
Good
2.5 marks
Satisfactory

13. 2 marks
Unsatisfactory
1.5 or 0 marks
Executive
Summary
Max 4 marks
Well structured,
complete,
compelling and
concise
Clear, concise and
compelling
A good summary
of the report
A basic summary
of the report
Missing or a non-
relevant
summary is
noted.
Case Analysis of
the MNC’s

14. corporate
decision making
Max 4 marks
The MNC’s
corporate
decision making
has been
excellently
described with
appropriate
evidence in a
logically
composed
structure, which is
effectively
integrated into
the overall case
analysis.
The MNC’s
corporate
decision making
has been
very well

15. described with
appropriate
evidence in a
logically
composed
structure, which
is very well
integrated into
the overall case
analysis.
The MNC’s
corporate
decision making
has been
well described
with appropriate
evidence in a
logically
composed
structure, which
is well integrated
into the overall
case analysis.
The MNC’s
corporate

16. decision making
has been
adequately
described with
appropriate
evidence in a
logically
composed
structure, which
is integrated into
the overall case
analysis.
The attempt
made to describe
the
MNC’s corporate
decision making is
unsatisfactory or
of negligible
relevance.
Case Analysis of
the MNC’s
strategy and
globalisation

17. footprint.
Max 4 marks
The MNC’s
strategy and
globalisation
footprint has
been
excellently
described with
appropriate
evidence in a
logically
composed
structure, which is
effectively
integrated into
the overall case
analysis.
The MNC’s
strategy and
globalisation
footprint has
been
very well

18. described with
appropriate
evidence in a
logically
composed
structure, which
is very well
integrated into
the overall case
analysis.
The MNC’s
strategy and
globalisation
footprint has
been
well described
with appropriate
evidence in a
logically
composed
structure, which
is well integrated
into the overall
case analysis.
The MNC’s

19. strategy and
globalisation
footprint has
been
adequately
described with
appropriate
evidence in a
logically
composed
structure, which
is integrated into
the overall case
analysis.
The attempt
made to describe
the
MNC’s strategy
and globalisation
footprint is
unsatisfactory or
of negligible
relevance.

20. Page 6 of 7
Case Analysis of
the
MNC’s
organisational
issues
Max 4 marks
The MNC’s
organisational
issues have been
excellently
described with
appropriate
evidence in a
logically
composed
structure, which is
effectively
integrated into
the overall case
analysis.
The MNC’s

21. organisational
issues have been
very well
described with
appropriate
evidence in a
logically
composed
structure, which
is very well
integrated into
the overall case
analysis.
The MNC’s
organisational
issues
have been
well described
with appropriate
evidence in a
logically
composed
structure, which
is well integrated
into the overall

22. case analysis.
The MNC’s
organisational
issues have been
adequately
described with
appropriate
evidence in a
logically
composed
structure, which
is integrated into
the overall case
analysis.
The attempt
made to describe
the
MNC’s
organisational
issues
is unsatisfactory
or of negligible
relevance.
Case Analysis of

23. the
MNC’s Human
Resources
Management,
including training
and employment
relations
Max 4 marks
The MNC’s
Human
Resources
Management,
including training
and employment
relations, has
been
excellently
described with
appropriate
evidence in a
logically
composed

24. structure, which is
effectively
integrated into
the overall case
analysis.
The MNC’s
Human
Resources
Management,
including training
and employment
relations, has
been
very well
described with
appropriate
evidence in a
logically
composed
structure, which
is very well
integrated into
the overall case

25. analysis.
The MNC’s
Human
Resources
Management,
including training
and employment
relations, has
been
well described
with appropriate
evidence in a
logically
composed
structure, which
is well integrated
into the overall
case analysis.
The MNC’s
Human
Resources
Management,
including training
and employment
relations, has
been

26. adequately
described with
appropriate
evidence in a
logically
composed
structure, which
is integrated into
the overall case
analysis.
The attempt
made to describe
the
MNC’s Human
Resources
Management,
including training
and employment
relations
is unsatisfactory
or of negligible
relevance.
Overall Case
Study Analysis
Performed,
including the
courses of action

27. and the final
recommendation.
Max 4 marks
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is excellent.
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is very good.
The overall Case
Study Analysis
Performed,

28. including the
courses of action
and the final
recommendation
is good.
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is satisfactory.
The overall Case
Study Analysis
Performed,
including the
courses of action
and the final
recommendation
is unsatisfactory
or has
deficiencies.
Formatting and

29. Professionalism of
the Report
Max 3 marks
3 marks = report has been excellently presented and is in
accordance with all the requirements of
a report format.
2 marks = report has been well presented and is in accordance
with the requirements of a report
format.
1 mark = report has not been presented well and is not in
accordance with the requirements of a
report format.
0 mark = the report presentation and format is unsatisfactory in
all aspects.
Referencing
(in-text)
and Reference
List
3 marks = report prepared is in full compliance with the correct
referencing protocols /
conventions.
2 marks = report prepared is in compliance with the correct
referencing protocols / conventions
with some minor irregularities noted.
Page 7 of 7

30. Max 3 marks 1 mark = report prepared is only partially in
compliance with the correct referencing protocols /
conventions with notable irregularities.
0 mark = the report’s referencing is unsatisfactory in all aspects
Total =
Group Report
30 Marks
Comments:
Specific feedback will also be provided by your tutor / marker
in
Blackboard when grades are released.
The Final Mark
awarded will be
released on
Blackboard two
weeks after
submission,
unless it is
submitted late.