HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester T1 2020 Unit Code HI2011 Unit Title International and Global Business Mode of Delivery ONLINE Assessment Type Individual Assignment (Report format) This is strictly required to be your own original work. Plagiarism will be penalised. Students are required to apply the theories and knowledge derived from the unit materials, demonstrate critical analysis and provide a considered and comprehensive evaluation. Students must use correct in-text citation conventions. Assessment Title Market Entry Strategic Report Purpose of the assessment and linkage to ULO. Students are required to research and analyse a multi-national entity (MNE) of their choice. In this report, students must address the following key themes from the unit, including: 1. Macro-Environmental Risks 2. Geo-political Risks and Opportunities 3. Attractiveness of market entry of this company into: i) a specific European market ii) a specific Asian market. The following Unit learning Outcomes are applicable to this assessment: 1. Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues. 2. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options. Weight 20% Total Marks 20 Marks Word limit 2,000 words overall (plus or minus 10%) is to be strictly observed. Due Date Week 6 - Friday 11:59 PM (Midnight) [Late submission penalties accrue at the rate of -5% per day] Page 2 of 5 Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completed Assignment Cover Page. • The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers. • Reference sources must be cited in the text of the report, and listed appropriately at the end in a reference list, all using Harvard referencing style. Note: Your tutor may require you to submit a draft report in Week 5. This is NOT to be submitted on Blackboard. This is an opportunity for students to get feedback prior to submission. When the report is ready, ensure the report is checked for plagiarism using Safe- assign. Consult your tutor if you are unsure or if you require clarification about plagiarism. Assignment Specifications Purpose: This individual assignment is an opportunity for students to demonstrate their understanding of unit concepts and apply their knowledge of the theories and unit material to a contemporary multinational entity, operating in different markets around the world. Students will need to apply critical thinking skills and demonstrate a depth of analysis based on th ...

1. HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
Assessment Details and Submission Guidelines
Trimester T1 2020
Unit Code HI2011
Unit Title International and Global Business
Mode of Delivery ONLINE
Assessment Type Individual Assignment (Report format)
This is strictly required to be your own original work.
Plagiarism will be penalised.
Students are required to apply the theories and knowledge
derived from the unit
materials, demonstrate critical analysis and provide a
considered and
comprehensive evaluation. Students must use correct in-text
citation conventions.
Assessment Title Market Entry Strategic Report

2. Purpose of
the assessment
and linkage to
ULO.
Students are required to research and analyse a multi-national
entity (MNE) of
their choice. In this report, students must address the following
key themes
from the unit, including:
1. Macro-Environmental Risks
2. Geo-political Risks and Opportunities
3. Attractiveness of market entry of this company into:
i) a specific European market
ii) a specific Asian market.
The following Unit learning Outcomes are applicable to this
assessment:
1. Analyse, evaluate and discuss theoretical and practical
knowledge of
global business strategy, in the context of Political, Economic,
Social,
Technological, Environmental and Legal issues.
2. Analyse, evaluate and discuss theoretical and practical
knowledge of
international market entry options.

3. Weight 20%
Total Marks 20 Marks
Word limit 2,000 words overall (plus or minus 10%) is to be
strictly observed.
Due Date Week 6 - Friday 11:59 PM (Midnight)
[Late submission penalties accrue at the rate of -5% per day]
Page 2 of 5
Submission
Guidelines
• All work must be submitted on Blackboard by the due date
along with a
completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-
pt Arial font and
2 cm margins on all four sides of your page with appropriate
section headings
and page numbers.
• Reference sources must be cited in the text of the report, and
listed
appropriately at the end in a reference list, all using Harvard
referencing style.
Note:

4. Your tutor may require you to submit a draft report in Week 5.
This is NOT to be submitted on Blackboard. This is an
opportunity for students to
get feedback prior to submission.
When the report is ready, ensure the report is checked for
plagiarism using Safe-
assign. Consult your tutor if you are unsure or if you require
clarification about
plagiarism.
Assignment Specifications
Purpose:
This individual assignment is an opportunity for students to
demonstrate their understanding of unit
concepts and apply their knowledge of the theories and unit
material to a contemporary
multinational entity, operating in different markets around the
world. Students will need to apply
critical thinking skills and demonstrate a depth of analysis
based on their research of credible
academic sources.
Details
Select a current well-known multi-national entity or consult
with your tutor and ensure that it has
not been selected by another student. Analyse the selected and
approved multi-national entity in
terms of:

5. • Macro-Environmental Risks, such as: climate change, natural
disasters, uneven weather
patterns, desertification, drinkable water shortages
• Geo-Political Risks and Opportunities, such as: Regional
Power rivalry, Strategic
partnerships, multi-lateral trade arrangements, regional
economic partnerships, bi-lateral
free trade agreements,
• Market Entry Analysis including a feasibility analysis between
the European and Asian
markets.
• In this report,
o Use appropriate paragraphing
o Use sub-headings
o Reference the sources used with correct in-text citation
conventions
o Provide a full list of references at the end using correct
referencing conventions
o Check the safe-assign report and modify the submission if it is
Medium or High risk.

6. Your final submission is due Friday of Week 6 at Midnight.
Late submissions will attract penalties at
the rate of -5% per day.
Page 3 of 5
Assignment Requirements:
completed accurately]
– This should be a concise synopsis of
the whole report.
– This should be well formatted with
numerical sub headings
paragraph listed
on – A brief summary of the selected MNE in terms
of its primary activities and extent
of global operations and some key financial / operational
statistics.
(one European and one Asian)
For each of the TWO countries provide a detailed analysis of:

7. -environmental and geo-political forces
impacting that country.
isks and
opportunities in the current or short term
policies of each country. (e.g. SWOT analysis)
– After evaluating both countries, students must
make a recommendation of which
country is most suited for market entry with your reasons and
justification.
mainly academic Journal Articles.
research with up to 10 academic
reference sources provided.
ONLY onto Blackboard via Safe Assign
(Self Check) using the final submission links by the due date.
The percentage of similarity from the
Safe Assign report is expected to be Low or Medium.

8. Page 4 of 5
Marking Rubric
Excellent
4 marks
Very Good
3.5 marks
Good

9. 2 marks
Satisfactory
1.5 marks
Unsatisfactory
1 or 0 marks
Executive
Summary
Max 2 marks
NA NA A good concise
synopsis of the
report
A basic summary
of the report
only
Missing or of
no relevance.
Meaningless.
Macro-
Environmental
risks

10. Max 4 marks
Macro-
Environmental
risks have been
clearly identified
and well –
articulated with
relevant
evidence to
support.
Macro-
Environmental
risks have been
identified and
described with
some relevant
evidence to
support.
Macro-
Environmental
risks have been
identified and
well described,
but evidence is
lacking in some

11. areas.
Macro-
Environmental
risks have been
identified and
explained only.
Relevant
evidence from
research is
lacking.
The attempt
made in this
section
is
unsatisfactory
or is poorly
composed
with content
included of
little or no
relevance.
Geo-Political
Risks and
Opportunities

12. Max 4 marks
Geo-Political
Risks and
Opportunities
have been
clearly identified
and well –
articulated with
relevant
evidence to
support.
Geo-Political
Risks and
Opportunities
have been
identified and
described with
some relevant
evidence to
support.
Geo-Political
Risks and
Opportunities
have been
identified and
well described,
but evidence is
lacking in some
areas.

13. Geo-Political
Risks and
Opportunities
have been
identified and
explained only.
Relevant
evidence from
research is
lacking.
The attempt
made in this
section
is
unsatisfactory
or is poorly
composed
with content
included of
little or no
relevance.
Market Entry
Analysis of one
country in the

14. European
market and one
country in the
Asian market
Max 4 marks
The Market
entry analysis
has been clearly
identified and
well –articulated
with relevant
evidence to
support.
The Market entry
analysis has
been identified
and described
with some
relevant
evidence to
support.
The Market entry
analysis has been
identified and
well described,
but evidence is
lacking in some

15. areas.
The Market
entry analysis
has been
identified and
explained only.
Relevant
evidence from
research is
lacking.
The attempt
made in this
section
is
unsatisfactory
or is poorly
composed
with content
included of
little or no
relevance.
Page 5 of 5
Conclusion
Max 4 marks

16. The conclusion is
based on sound
reasoning
supported by
relevant
evidence and a
recommendation
is clearly stated.
The conclusion is
justified with
some relevant
evidence and a
clearly stated
recommendation
is provided.
The conclusion is
logically stated
with a
recommendation,
but more
supporting
evidence is
required.
The conclusion
made is sound. A

17. recommendation
is made, but
there is only a
basic
justification and
relevant
evidence is
lacking.
The conclusion
is
unsatisfactory
or is poorly
composed
with content
included of
little or no
relevance.
Referencing
(in-text)
Max 1 mark
n/a n/a n/a n/a 1 = Correctly
done
0 = Incorrect

18. Reference List
(at end)
Max 1 mark
n/a n/a n/a n/a 1 = Correctly
listed
0 =
Incorrectly
listed
Report
Total
20 marks
Comments
Specific feedback will also be provided by your tutor in
Blackboard when grades are released. You should also
consider seeking consultation prior to submitting your
assignment and prepare a draft for review prior to
final submission.
The Final Mark awarded will be
released on Blackboard two
weeks after submission, unless it
is submitted late.

19. Checklist for Individual Papers
❖ I will use this submission to grade your Individual Papers.
❖ You need to attach this checklist to the final version of your
individual paper.
❖ Please place an x on all conditions that apply.
❖ Make this checklist the first page of your paper.
❖ Make the peer reviews that you were submitted to you by
your group members
the last pages of your document, i.e., after your bibliography.
Directions
• ___ I have addressed all parts of the assignment.
• ___ My answers would be clear and unambiguous to any
reader.
• ___ I have an introductory paragraph that introduces the main
thesis in a clear and
specific way and explains how I plan to substantiate the thesis
in the main part of the
paper.
• ___ My paragraphs are organized logically and help advance
the argument(s).
• ___ I use a variety of evidence i.e, quotes, examples to
reinforce my arguments.
• ___ I have revised my paper _____ times to improve its
organization, argument,
sentence structure and style and have taken into account my
peers’ suggestions.
• ___ I have proofread my paper carefully, not relying on my
computer to do it for me.

20. • ___ I have not used anyone else's work, ideas, or language
without citing them
appropriately.
• ___ All my sources are in my bibliography.
• ___ The paper is double-spaced.
• ___ I have read the plagiarism section in the syllabus,
understand it, and agreed to
abide by the definitions and penalties described there.
• ____ Student’s Name: