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Health education principles and concepts


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Published in: Health & Medicine

Health education principles and concepts

  1. 1. Health Education Principles and Concepts Prepared By Dr.Anees AlSaadi CMTP R4 Jan. 2014 1
  2. 2. Health Education Principles and Concepts • Outline: – Definition of Health Education. – Aim and Specific Objectives of Health Education. – Main principles of Health Education. – Types of Health Education. – Different approaches in Health Education. – Stages of Health Education. 2
  3. 3. What is the Definition of Health Education …? 3
  4. 4. Health education is any combination of learning experiences designed to help individuals and communities improve their health, by increasing their knowledge or influencing their attitudes. 4
  5. 5. Health Education Principles and Concepts Teaching process providing basic knowledge and practice of health, so as to be interpreted into proper health behavior. 5
  6. 6. What are the Aims of Health Education …? 6
  7. 7. Health Education Principles and Concepts Health promotion and disease prevention. Utilization of available health services. Aims of Health education Early diagnosis and management. 7
  8. 8. Specific Objectives of Health Education To increase knowledge of the factors that affect health. To encourage behavior which promotes and maintains health. To enlist support for public health measures, and when necessary, to press for appropriate governmental action. To encourage appropriate use of health services especially preventive services. To inform the public about medical advances, their uses and their limitations. 8
  9. 9. What are the main Principles of Health Education ….. ? 9
  10. 10. Health Supported by the latest knowledge from research. Education Main principles A systematic, comprehensive and consistent activity. Adapted to age, gender, education and particular health, mental or social problems of an individual or community. Encourages personal investment of an individual. Respects environment/culture of an individual. 10
  11. 11. What are the Types of Health Education ….? 11
  12. 12. Types of Health Education • Primary Health Education. • Secondary Healthy Education. • Tertiary Health Education. 12
  13. 13. What are the Different Approaches to Health Education ….? 13
  14. 14. Approaches To Health Education. Individual Approach Counseling. Clinic Consultation. On-site Visit. Group Approach Mass Approach Lectures. Radio, T.V Group Or Panel Discussion. Newspapers. Workshop, Seminars. Printed Materials. Internet 14
  15. 15. Individual Approach PROS Credible CONS Expensive Permit 2 way discussion. Time consuming. Can be motivational, influential and supportive. Limited audience. Most effective for teaching, care and helping. 15
  16. 16. Group Approach PROs Familiar, trusted and influential. CONS May not provide personal attention. Provide motivation/ support more than media alone. Needs approval from organization. Can be inexpensive. Can be costly and time consuming. Offer shared experiences. Reach large intended audience in one place. 16
  17. 17. Mass Approach Mass Media PROS CONS Newspapers Reach braid intended audience rapidly. Larger circulating papers may take only paid advertisement. Can convey health Exposure is limited only to one news /break thoughts way. more thoroughly than T.V. Article placement requires Intended audience has contacts and may be time the chance to clip, consuming. reread, contemplate and pass along 17 martials.
  18. 18. Mass Approach Mass PROS Media Radio CONS Range of intended audiences with known listening preference. Reaches smaller intended audiences than TV. Opportunity for direct intended audience involvement. Public service ads run infrequently and at low listening times. Distribution is inexpensive. Many stations have limited formats that may not be conducive to health messages. Advertisement can be inexpensive. Difficult for intended audiences to retain or pass on material. 18
  19. 19. Mass Approach Mass Media PRONS CONS TV Reaches potentially the largest and widest range. Advertisement is expensive to produce. Combination of audiovisual is effective in emotional appeals and demonstration of behaviors. Running infrequently and in low viewing times. Can reach low in come audience. Message can be obscured by commercial culture. Specific programs can reach specific intended audience. Some stations reach small intended audience. Opportunity for direct intended audience involvement. Promotion can result in huge demand. Difficult to retain or pass on 19
  20. 20. Mass Approach Mass Media PRONS CONS Internet Reach large number of people rapidly. Can be expensive. Updated and disseminated information. Control information provided. Many people do not have access to internet. Tailor information specifically for intended audience. Intended audience must be proactive. Can be interactive. May require monitoring. Demonstration can be by audiovisual and graphs. May require maintenance over time. Can use banner advisement to direct intended audience. 20
  21. 21. How we can Select the Appropriate Approach ….? 21
  22. 22. The Goal And Objectives Cost Target Group Current Interest Health Needs Settings And Activities How Can The Approach Be Used Most Effectively 22
  23. 23. Basics of Counselling 23
  24. 24. Stages For Health Education Stage of Sensitization Stage of Publicity Stage of Education Stage of Attitude change Stage of Motivation and Action Stage of Community Transformation (social change) 24
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