Biz com involves communication between people in and out of an organization to carry out business activities. Effective biz com can build better customer relationships, save time, maintain clarity, and empower partnerships through transparency. Key areas of biz com writing include emails, reports, presentations, letters, and minutes of meetings. Rules for effective writing include analyzing the audience, creating an outline, applying the AIDA formula (Attention, Interest, Desire, Action), using empathy, identifying the main theme, and using simple language. Common errors to avoid include run-on sentences, pronoun disagreement, incorrect use of apostrophes, subject-verb disagreement, misplaced modifiers, improper use of me/myself/I, incorrect use of articles, informal

1. Biz com(o)
D.K.SINGH

2. Biz com
Com bet ppl in or out
of an org for the
purpose of carrying
out the biz activities

3. Benefit of effective biz com
• 1.Build better cust relationships-strengthens
relationship
• 2.Saves time-increases productivity
• 3.Maintains clarity-avoids breakdown
• 4.Empowers partnership-transparency builds trust

4. Biz com-writing skills
•Effective writing-logical flow of ideas
• ability to put thought into words
in a meaningful form
•Biz com:
•Email
•Reports
•presentations

5. Rules of effective writing
• Audience analysis: may not know anything about wgat you are telling
them.what do they need to know first
• Create an outline:it helps you to identify which step to take in which order
& help you break the task up into manageable pieces of info.
• Apply AIDA: writing to inspire action? Follow the 4 step AIDA formula
• Attention-use powerful words or a picture that will catch the reader’s eye&
make them stop & read what you have to say next
• Interest-stay focused on their need &help them pick out the messages that
are relevant to them quickly. Use bullets & subheadings,& break up the
text to make your points stand out
• Desire-help them understand how what you are offering can help them in
a real way.Make appeal to their personal needs & wants
• Action-be clear about what action you want your readers to take

6. • Try Empathy-remember your audience needs at all times.What’s the
benefit for them?
• Consider appeal-why they should listen to you?,pitch your msg in a
way that engages your audience,present info rationally &
coherently.appeal culd be rational/emotional/ethical.
• Identify your main theme-trouble defining theme?...pretend that you
have 15 seconds to explain your position.what do you say this is likely
to be your main theme.
• Use simple language-simple & direct words & sentences

7. Few other rules
• Getting to the point-purpose of writing must be clear & compact.break the
write up into paragraphs to give a clear msg.Short & meaningful sentences
avoid repetitive & unnecessary words
• Use of non discriminatory language-a language that addresses & describe
ppl regardless of their gender,religion,age ,ethnicity or other characteristics
must be used. ie a language that is acceptable & unbiased
• GPS:(grammar,punctuation,spelling)-use spell check,correct
grammar,correct punctuation marks.it must be proofread & thouroghly
revised
• Tone-what the author geels about the subject.adopt a clear,concise,confi
but courteous tone.dont make direct accusations,rather only the faults &
issue must be discussed.

8. Key areas of writing skills
• 1.biz letters:formal letters used for B2B,B2C or C2B
correspondance
• 2.Email:exchanging digital msgs from an author to one
or more recepients
• 3. reports:detail account,statement or info of an event
or situation

9. Remember,while writing biz letters & emails
• 1.clear purpose of writing-it must be stated clearly in the
introduction
• 2.follow simple & straight tone-tone must be courteous,simple &
straight forward.use positive sentences,even if negative message are
to be conveyed in an non-accusing manner.clear,concise
&comprehensible
• 3.salutations,beginning of a letter-start with a date on left
corner,followed by sender’s name& org’s name.This is followed by
recipient’s name & address.The recipient should be addressed by
using ‘Dear’followed by their name ,or just by their name with title in
order to remain formal

10. • 4.body-formal &courteous language in the body.break it into
paragraphs with a proper structure.the diff parts include
• a)first-intro & purpose of writing
• b)second-the points must be stated& necessary info must be given &
explained
• c)last-summarize the content &action points must be clearly stated.
• 5.valediction& signature-thank the reader for their time & end with
signature greetings.’Regards’ or ‘Thanks’ may be used.
• 6.proofreading-checkfor incorrect spelling or grammatical mistakes.
Ensure that conveys the concerns & expectations clearly.

11. Essay
• Reflects author’s point of view on any specific biz strategies.
• Analyse,interpret & construct biz viewpoints
• Format of a biz essay:
• 1.title-appropriate headingrelecting content’s purpose in a concise manner
• 2.outline-well-defined structure so that the content can b sub-divided
easily for better understanding
• 3.introduction-a brief abstract of the topic,explain the subject at the
beginning of the write-up.
• 4 content body-a detailed discussion on the subject.Include all the
arguments points,plans action points be elaborated
• 5.conclusion-end with a brief summary& the key points of the write up
• 6.reference page-list of references used at the end

12. Technique of writing a biz essay
• 1.build a structure
• Arrange for sub relevant content
• 3.give an essay title
• 4.avoid one sided essay, include evaluations or arguments
• 5.demonstrate subject knowledge in the essay
• 6.analyse & evaluate the sub
• 7.conclude
• *my take on ‘life in pandemic’

13. Minutes of meeting
• Instant written records of happenings of a meeting
• Describes the events of a meeting
• List of attendees
• Issues considered
• Related responses/decisions for the issues

14. Writing minutes
• Before meeting:
• Prepare an outline base in the agenda-help you focus
on the points to be written during the meeting
• During:
• List of attendees,time,list of issues addressed & their
respective resolutions,a list of action plans.only the
main points must be briefly noted ,not the entire
process of meeting
• After:
• Proofread the draft & circulate

15. Format of minutes
Name of org:
Date,time:
Prepared by
Agenda
1.
2.
3.
Attendees
1.
2.
3.
No. item Details Actions to be taken by

16. Common Errors in English
•1.Run-on Sentence or Comma Splice:
• ROa sentence that joins two independent clauses without punctuation or
the appropriate conjunction.
• CSuses a comma to join two clauses that have no appropriate
conjunction.
• Fixing it…
• Separate the clauses into two sentences
• Replace the comma with a semi-colon
• Replace the comma with a coordinating conjunction~and,but, for,yet,nor ,so
• Replace the comma with a sub-ordinating
conjunction~after,although.before,unless,as,because,even though,if ,since,
until,,when,while

17. • Incorrect:
• Rita is very smart,she began reading when she was three years old
• 1…smart.She…
• 2….smart;she..
• 3…,and she..
• 4.Because Rita…smart,she…

18. 2.Pronoun
• Don’t agree in number with the nouns they refer.
• Incorrect:everybody must bring their own lunch
• :….bring his or her own…
•3.Apostrophe
*Shows possession
• Don’t use after a possessive pronoun such as my, mine,our
ours,his,hers.its,their,theirs
• It’s=it is
• Incorect:my cat finishes it’s food fast
• : …its
• *used in contractions-omission of letters,common in speaking& informal writing
• Incorrect:Its a cold day in October
• :It’s

19. 4.sub-verb agreement
• I:The recipes is good for beginning chefs.(are)
• I:At the end of session,participants should learn communuicating
effectively(to communicate)
• I:I look forward to seeing you next week(Looking forward) or(I look
forward to see you)
•5.misplaced modifiers
• Place modifier directly next to the wordit is supposed to modify.
• I:At eight years old,my father gave me a Parker.( When I was eight…)

20. 6.me,myself, & I
• It’s I / me
• I myself have done it
•7.Article
• A Ram Prasad is looking for you
• The Shakespeare
•8.avoid informal/redundant words

21. 9.Comma
• a)Used to separate independent clauses when they are joined by any of
these 7 coordinating conjunctions:and,but,for,or ,nor,so,yet.
*The game was over ,but the crowd refused to leave
• b)used after introductory clauses ,or phrases
*While I was eating,the cat scratched at the door
*Because her alarm clock was broken ,she was late for class
don’t put comma after the main clause when a dependent clause follows
it(except for cases of exteme contrast)
I:She was late for class,because her alarm clock was broken
I:The cat scratched t the door ,while I was eating.
C:She was still quite upset ,although she had won the Oscar

22. • C)use comma to separate three or more,words,phrases ,or clauses
written in a series.
• *there were a lot of people in the room,teachers,students and
parents
• :
• *Net worth decreased by 15.2% due to an increase un other losses.
• ,

23. 9.which vs that
That is used to introduce a restrictive clause(restricts the meaning of the
person or thing that came before it.
Essential to the meaning ,if you remove them the meaning will change
I’d like a mango that is not too ripe.
Which is used to introduce a non-restrictive clause(describes a personor
thing you’re referring to.its non essential in the sense that if you remove it
,the meaning will not change.
The book, which was misplaced a has been found under the table
*a comma is not used before that whereas it is used before which
CommentI love cats that don’t scratch rowdy children

24. •10.use of Ellipses
• Consist of three spaced periods,or full stops,and are used to show
omission of a word or words from a text or a quotation.
• Put spaces before & between each full stop & after the last.While
condensing text,put other required punctuation before & after the
ellipsis.Hence four periods ends a sentence
• The decision …rests solely with the task force…However,others can
provide their input
• What is the answer?....We must work harder to produce
more….and move further ahead

25. over!