- Creating a website involves linking documents together and placing them on a server connected to the Internet (web site). HTML uses tags to tell browsers how to display pages. - Websites typically start as simple "online brochures" explaining a business, then add ecommerce to allow transactions, and later foster personal engagement through customization or communities. - Effective online brochure sites provide all needed information to help customers decide to hire or purchase through benefits, FAQs, testimonials and persuasive content.

1. Creating Your First Site Planning and Managing Your Business Web Site BA 65