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Doug Clow  Arcadia Seminar, Wolfson College 1 December 2009
Quick Quiz ,[object Object],[object Object],[object Object],[object Object],[object Object]
…  but you must remember that the last 250 years have been exceptional. Commercial companies have played a vital role in scholarly publishing over the last 250 years
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is scholarly publishing?
[object Object],[object Object],[object Object]
big changes
Copyright © 2005 Intel Corporation Moore’s Law
Internet hostnames
More scholars More publications per scholar
 
 
scholarly information explosion
[object Object],[object Object],[object Object],There is no such thing as information overload,  only filter failure (Clay Shirky)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
no-one will thank you  for implementing Shibboleth
 
 
 
incentive incongruence
[object Object]
eJournals double-digit inflation year-on-year Bundling Permissions Subscribe October Invoice January
 
[object Object],Michael Hansen, CEO of Elsevier's Health Sciences Division, 7 May 2009
Open Access Gold: no barriers Green: self-archive 90%
Per-article costs ,[object Object],[object Object],[object Object],[object Object]
a simple model of scholarly publishing
 
Scaled for cost – traditional model (rough!)
Scaled for cost – new technology
Who pays? Top-rank mass market journal
Who pays? Low circulation journal
Who pays? JIME
 
 
[object Object],[object Object],[object Object],[object Object],[object Object]
It’s not that big a deal  for most scholars
new forms
Today  programme (6.5m) BBC News Online (14m) Regional BBC news Tx @stephenfry (0.36m followers) 2400 visitors 52,500 visitors A tale of two websites
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Journal of Interactive Media in Education (JIME) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use keys from iSpot to identify your finds Start with some casual observations & create an album of your own or stock photos Spider Beetle bluebottle Stag beetle Mountain goat Swan Yes Cotoneaster Owl Get your IDs checked ID correct ! See who else has mapped your species and what they say about them Take OU Course  Neighbourhood Nature  to learn more Take OU Course  Biodiversity  to learn more Become a recognized expert
What  really  counts?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],New ways to count  what counts as good
The Britney Spears problem
peer review 2.0 http://www.youtube.com/watch?v=-VRBWLpYCPY
So what?
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(CC) Some rights reserved http://creativecommons.org/licenses/by/2.0/uk/ Attributionare Alike 2.0 UK: England & Wales ,[object Object],[object Object],[object Object],[object Object],This work (cc) Some Rights Reserved http://creativecommons.org/licenses/by/2.0/uk/ Creative Commons Attribution 2.0 UK: England & Wales

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Scholarly Publishing Revolution

Editor's Notes

  1. Who am I – IET, OU, educational technology, web, projects, CALRG, Researcher 2.0 Web 2.0, web squared – social, semantic, localised, Internet of things, social web gets real Audio being recorded, will be available. Slides will be on Slideshare under dougclow when I’ve stopped fiddling
  2. Things are changing. But scholarly publishing is an old activity. New scholarly practices, reliance on new technology, leading to skimming, lack of depth of understanding, and a weakening of the power of the mind - people using these new scholarly tools might at first brush appear clever, but they aren't. Not resistance to John Murray, but Socrates talking at the start of scholarly publishing, trying to put a stop to it. Great scholars critical of innovation in scholarly practice. Often have a very good point, rarely make much difference.
  3. Ethnographic definition Publish = make public Scholarly is what scholars say is scholarly
  4. Expansion of higher education Impact of RAE, performance management
  5. PRINT ON DEMAND Print shop – was factory, then large room, now large photocopier, will be desktop
  6. More scholars, more people to do peer review
  7. Lots of new tools, very exciting
  8. Shibboleth is a federated access management system, implementing aspects of Security Assertion Markup Language in order to provide cross-domain single sign-on. Translation for academics: it makes getting at journal articles your Library has paid handsomely for you to be able to read slightly less annoying.
  9. 4 minutes
  10. Why is web so good at this? What Tim Berners-Lee invented it for – first website in 1991 had preprints on it.
  11. Marginal cost – NB not per-copy costs Nearly zero – not zero
  12. Not a free market – goods not substitutable. Journal of Obscure Studies is not the same as Proc Nat Obscure Soc Confuse-opoly
  13. Course set book. eBook. Limit on concurrent access. Paid more. Still limited. Paid for copy of downloadable eBook for each student. Admin hassle. DRMed PDF, can’t cut and paste. Then can, but only a bit. “ Mustn’t cut and paste large amounts of text” – but need to for
  14. Cloud cuckoo land. Both sides. Why? Peer review happens in all. Argument of degree – scholars/funders pay majority, publishers sometimes cover some costs by charging users Established the nature of the transaction, just arguing about the fee
  15. LHS few big Js are source of all money, tail is where all the papers are – academic view) – hence whinge about £20k for a desk for an Editor , vs Commercial publishers make money from our efforts
  16. See? Same graph you saw earlier in the Moore’s Law explosion
  17. Open access doesn’t save all publisher costs But JISC say £200m, could be £500m. Repositories – institutional, subject, national, lots of ‘em Instl repositories – just put it up, Librarians handle rights. Big plus: open access articles more highly cited (correlation vs causation)
  18. Except for scholars outside the academy, and outside rich institutions But not insuperable – special pricing, philanthropic donations. Whole DRM business – Shibboleth and all that – waste of very clever people’s time, though.
  19. Mass market media isn’t, any more
  20. But you can get big mass: 6 million downloads on iTunesU; 20,000 fans on Facebook (Facebook apps used more); YouTube channel
  21. Learning resources available for use, reuse, remix, adapting, improving! MIT OpenCourseWare, Hewlett Foundation Not just course synopses, reading lists and lecture PowerPoints
  22. OpenLearn – 3m users. 6000-8000 hours of OU study material. OU unique – new publishing.
  23. Ecology of different forms. Always been multiple channels: common room Now easier, faster, more. Data too.
  24. Was radical in the mid-90s, broken now. Draw in people to conversation from author/referees blogs Wide-open peer review vs secret Not quite a bowl of cherries – need system up And full editorial board
  25. Who is a scholar? Anyone. Citizen science. Social networking for natural history. Learning journey – publications out all over the place.
  26. Metrics is proxy measure of quality h-index: highest n for n papers with n citations Quality again, what scholars say is (and funders)
  27. Reads – SSRN, popularity, analytics. Crude but effective Citations / links / comments – Ok, but no sign of quality. Technorati disaster Ratings – valuable but variable
  28. What’s popular is not the same as what is of excellent quality No substitute for peer review
  29. Can’t get round peer review Der Untergang. Landmark German film, 2004. Set in 1945. Eastern and Western fronts closing in on Hitler’s bunker. Hitler told Steiner insufficient force to repel. So the Internet remixes it – probably illegally – with silly captions. Here, he has just got the reviews back on his manuscript.