3. Joe Hallahan
Partner & Director
• Strategy
• Planning
• User Experience
• Digital Marketing
4. • Strategy
• User Experience
• Digital Engineering
• Consultative approach
• High-quality execution
• Focus on strategic purpose and performance
We do:
11. • Make all the ‘little ideas’ add
up to something big! It’s
actually hard work.
• Try not to get stuck in the day-
to-day and remain a focused on
the long game.
Poster by Frank Chimero (http://frankchimero.com/)
12. • The world is finite and budgets are too.
• It’s a vision - where you want to go.
• Allocate effort across activities for the best result
• Grow maturity and capabilities
• Measure your progress - what’s working and what
can be improved
Why is strategy important?
13. • Product!
• Customer experience
• Brand reputation
• Marketing
• Operations
Key aspects of a successful strategy
15. • Ad spend
• Social
• Search
• Ebay/Amazon
• Open Data
• Content
• User Experience
• Chat
• Returns policy
• Brand
• Easy of use
• Payment
• Conversion
optimisation
• Up/cross sell
• Email
• Loyalty program
• Customer Service
• Social
• Brand advocates
20. • Outcomes NOT tactics
• Set measurable targets
• Allocate resources or upskill
• Integrate with in-store/traditional marketing
Without strategy, it’s easy to get lost.
My tips:
22. Massive expectations
• Consumer expectations are incredibly high
• Big organisations set the benchmark
• In 2015 this will only get harder
• Do what you do the best you can
23. Ecommerce in the cloud
• Enterprise (not just DIY)
• Interoperable
• Scalable
• Integration middleware
27. Social
• Sales generated via Facebook is on the rise
• “Facebook Pages that post promotional creative
should expect their organic distribution to fall
significantly over time”
• The free ride is over.
• You’ll need to budget for ad spend.