brief update about context, packaging, ecosystem, changes and the future. case study: www.detik.com - indonesia.

1. Online Media Now!
Are you online journalist?

2. Proudly member of Kinokuniya and Borders book store
Proudly member of Kinokuniya and Borders book store…
Name: Donny B U
B.U.
E-mail: dbu[at]donnybu.com
YM!: donnybu
Blog: www.donnybu.com
Mobile: +62818930932

3. “Journalist must think to make
Journalist must think to make
one thing become thinkable”
Adj.1.thinkable ‐ capable of being
conceived or imagined or consider
(study case:
www.detik.com - Indonesia)

4. Presidential Security Guard
wears batik is one thing...

5. Source: www.detik.com
w
President of Microsoft Corp
President of Microsoft Corp
wears batik is thinkable...

6. How “selamat”* is Selamat…
*) Selamat (bahasa): safe

7. Selamat “the terrorist “ Kastari poster
at Little India – Singapore is one thing…

8. .detik.com
Source: www.
Kastari’s face
around Singapore is
thinkable…

9. Let define the “thinkable” factor from picture above…

10. Source: www.detik.com
w
Desperate Housewive !
(She can’t do business online any longer to support family financial,
because of Internet blocking ordered by government)

11. To make thing thinkable, we
To make thing thinkable we
have to write with
context*
*) the interrelated conditions in which
something exists or occurs…

12. Context is the art of seeing

13. Context is the art of believing

14. Context is the art of persuasing

15. when
h context
is not enough…
is not enough…

16. we tend to see what we want to see…

17. so simple packaging means a lot…

18. and when
d h packaging
is only a beginning…
is only a beginning…

19. Here comes the emerging media ecosystem…

20. It changes the way we
It changes the way we
communicate

21. RSS planted at Detik.com since January 2006
Formally adopted: 2008!

22. Community Development planted at Detik.com since
January 2008
Formally adopted: 2008!

23. Online Community planted at Detik.com since
August 2005
Formally adopted: 2007!

24. News Comment planted at Detik.com since
January 2005
Formally adopted: 2008!

25. It changes the way we
work

26. Anyone…
Remote
Anytime… Working
Anywhere
…

27. Journalist office*
*) notebook

28. from Backpack Journalist…
3G Card
Digital Voice
Recording
Notebook
Smartphone with
Camera
Digital Camera

29. …to Pocket
t P k t
Journalist

30. It changes the way we
It changes the way we
p
put standard

31. • Editorial Skill
*) based on 2 surveys by Medill School of Journalism – USA and Online News Association (ONA) in
2006. First surveys respondents: 239 online journalist at manager/editor level from mainstream media.
Second surveys respondents: 199 online journalist including blog journalist (blogger).

32. • Attitude and Competency

33. • Content Development

34. • Technology Usage

35. It changes the way we
It changes the way we
see the future

36. Online Tribes

37. Mobile Tribes

38. Detikcom is…
Knowledge
CONTENT driven
Collaboration Experience
COMMUNITY driven TECHNOLOGY driven

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