SlideShare a Scribd company logo
1 of 10
2
Robert Shiller
2013 Nobel Laureate, Economist
“The idea that everyone will
manage their 401(k) plan
optimally is really not right.”
“What was discovered by some of the behavioral finance research
is people are inertial. They don’t do anything. If they have to sign
up for the plan, they won’t do it. If they do sign up, they’ll put their
money in whatever asset seems to be recommended and leave it
there the rest of their lives. You would think it’s kind of obvious,
that some people aren’t that interested in managing their
portfolios.” October 17, 2013, Washington Post.
3
HOW DO WE CHANGE ?
Resource
Center
4
GuidedChoice.com/wisdom
Introducing a unique way to share information about
retirement savings, financial planning and 401(k)
education.
5
Top features
engaging
time saving
educational
measurable
easy to communicate
easy access
6
Content
is king On demand education
THE RESOURCE CENTER IS
FULL OF VISUAL MATERIAL,
VIDEOS, DOWNLOADS,
INFOGRAPHICS AND MORE
Participant communications are costly, wasteful
and ignored. But we still need to share
information. Let’s make it self-serve and
engaging. The GuidedChoice Resource Center
can be regularly updated with current
law/topics, set with reminders, and fresh
content.
7
Meet Margarita
She practices
yoga
She seeks
answers
She worries
about the future
LOOK FOR HER INTERACTIVE
Q&A SESSIONS, BLOG AND
SHARED TIPS
Margarita G. Choice represents the voice of U.S.
workers saving for retirement. She is a Gen X
health care professional. Married to an educator.
They have 2 children, saving for college. They
own a home, 2 cars and have aging parents who
they may need to care for in a few years.
Margarita worries whether she’s saving enough,
and how she should be invested. When she’s
stressed – she plays the banjo, practices yoga or
goes hiking. She is everyone. She is you.
8
71% of retirement
plan participants use
social media
Women are from Facebook, Men are from LinkedIn
74%59%10%17% 15%32%
Retirement plan participants usage of social media for information about their
workplace plan has increased, but it varies by age, gender and income level,
according to a recent survey.
MassMutual’s "women are from Facebook, men are from LinkedIn" survey found that
74 percent of women routinely using Facebook versus 59 percent of men. The
opposite holds true of LinkedIn, where about twice as many participant users are
men—32 percent versus 15 percent of women. Twitter also has more male
participant users at 17 percent compared to 10 percent of women.
9
Easy
access
Available online 24/7
The GuidedChoice Resource Center is a place of
clarity and wisdom, where you can learn about
‘The Art of Retirement Savings’. It’s easy to find
answers – simply click on a video, or download
more detailed information.
Additional help 800-242-6182
For those who wish to speak with a ‘Guru’
directly, the GuidedChoice Help line is open.
10
Don’t hesitate to contact us
To learn more about how the GuidedChoice Resource
Center can help individuals save for retirement
Contact
address:
8910 University Center
Lane, Suite 400
San Diego, CA 92122
contact:
info@guidedchoice.com
www.guidedchoice.com/wi
sdom
phone:
888-675-4532

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GuidedChoice Resource Center

  • 1.
  • 2. 2 Robert Shiller 2013 Nobel Laureate, Economist “The idea that everyone will manage their 401(k) plan optimally is really not right.” “What was discovered by some of the behavioral finance research is people are inertial. They don’t do anything. If they have to sign up for the plan, they won’t do it. If they do sign up, they’ll put their money in whatever asset seems to be recommended and leave it there the rest of their lives. You would think it’s kind of obvious, that some people aren’t that interested in managing their portfolios.” October 17, 2013, Washington Post.
  • 3. 3 HOW DO WE CHANGE ?
  • 4. Resource Center 4 GuidedChoice.com/wisdom Introducing a unique way to share information about retirement savings, financial planning and 401(k) education.
  • 6. 6 Content is king On demand education THE RESOURCE CENTER IS FULL OF VISUAL MATERIAL, VIDEOS, DOWNLOADS, INFOGRAPHICS AND MORE Participant communications are costly, wasteful and ignored. But we still need to share information. Let’s make it self-serve and engaging. The GuidedChoice Resource Center can be regularly updated with current law/topics, set with reminders, and fresh content.
  • 7. 7 Meet Margarita She practices yoga She seeks answers She worries about the future LOOK FOR HER INTERACTIVE Q&A SESSIONS, BLOG AND SHARED TIPS Margarita G. Choice represents the voice of U.S. workers saving for retirement. She is a Gen X health care professional. Married to an educator. They have 2 children, saving for college. They own a home, 2 cars and have aging parents who they may need to care for in a few years. Margarita worries whether she’s saving enough, and how she should be invested. When she’s stressed – she plays the banjo, practices yoga or goes hiking. She is everyone. She is you.
  • 8. 8 71% of retirement plan participants use social media Women are from Facebook, Men are from LinkedIn 74%59%10%17% 15%32% Retirement plan participants usage of social media for information about their workplace plan has increased, but it varies by age, gender and income level, according to a recent survey. MassMutual’s "women are from Facebook, men are from LinkedIn" survey found that 74 percent of women routinely using Facebook versus 59 percent of men. The opposite holds true of LinkedIn, where about twice as many participant users are men—32 percent versus 15 percent of women. Twitter also has more male participant users at 17 percent compared to 10 percent of women.
  • 9. 9 Easy access Available online 24/7 The GuidedChoice Resource Center is a place of clarity and wisdom, where you can learn about ‘The Art of Retirement Savings’. It’s easy to find answers – simply click on a video, or download more detailed information. Additional help 800-242-6182 For those who wish to speak with a ‘Guru’ directly, the GuidedChoice Help line is open.
  • 10. 10 Don’t hesitate to contact us To learn more about how the GuidedChoice Resource Center can help individuals save for retirement Contact address: 8910 University Center Lane, Suite 400 San Diego, CA 92122 contact: info@guidedchoice.com www.guidedchoice.com/wi sdom phone: 888-675-4532