Constructing Effective Business Messages Part I Grading Guide COM/295 Version 4 2 COM/295 Grading Guide COM/295 Version 4 Business Communications Copyright Copyright © 2016, 2015, 2014, 2013 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Individual Assignment: Constructing Effective Business Messages Part I Purpose of Assignment The purpose of this assignment is to provide students an opportunity to identify product or service for an organization, persuade an audience to invest capital resources to develop the product or service for sale in a global environment. The responses should be based on the concepts discussed in Chapter 4. Students will consider the audience needs when writing business messages, recognize how establishing your credibility and projecting the company’s image are vital aspects of building strong relationships with all intended audiences. Students are also expected to select the appropriate channel for delivering the message based on context, audience, and purpose. Resources Required Chapter 4, Business Communication Essentials, 7/eGrading Guide Content Met Partially Met Not Met Comments: The student will select a product or service in which they believe the organization should invest capital resources to develop for a sale in a global environment. The student will describe the product or service, including its main characteristics. The student will describe why they believe the product is worthwhile. The student will describe the audience/s and why these audience/s are important and how they will approach each audience differently. The student will explain how to establish credibility. The student will analyze channels that would be most of effective to communicate their business message. Prepare a presentation (with detailed speaker notes). Total Available Total Earned 11 /11 Presentation Guidelines Met Partially Met Not Met Comments: The presentation—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. -Presentation is well-organized, clear, and effectively structured -There is an introduction to gain the audience’s attention and explain the purpose of the presentation Rules of grammar and usage are followed including spel.

1. Constructing Effective Business Messages Part I Grading Guide
COM/295 Version 4
2
COM/295 Grading Guide
COM/295 Version 4
Business Communications

2. Copyright
Copyright © 2016, 2015, 2014, 2013 by University of Phoenix.
All rights reserved.
University of Phoenix® is a registered trademark of Apollo
Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered
trademarks of Microsoft Corporation in the United States and/or
other countries. All other company and product names are
trademarks or registered trademarks of their respective
companies. Use of these marks is not intended to imply
endorsement, sponsorship, or affiliation.
Edited in accordance with University of Phoenix® editorial
standards and practices.
Individual Assignment: Constructing Effective Business
Messages Part I
Purpose of Assignment
The purpose of this assignment is to provide students an
opportunity to identify product or service for an organization,
persuade an audience to invest capital resources to develop the

3. product or service for sale in a global environment. The
responses should be based on the concepts discussed in Chapter
4. Students will consider the audience needs when writing
business messages, recognize how establishing your credibility
and projecting the company’s image are vital aspects of
building strong relationships with all intended audiences.
Students are also expected to select the appropriate channel for
delivering the message based on context, audience, and purpose.
Resources Required
Chapter 4, Business Communication Essentials, 7/eGrading
Guide
Content
Met
Partially Met
Not Met
Comments:
The student will select a product or service in which they
believe the organization should invest capital resources to
develop for a sale in a global environment.
The student will describe the product or service, including its
main characteristics.
The student will describe why they believe the product is
worthwhile.

4. The student will describe the audience/s and why these
audience/s are important and how they will approach each
audience differently.
The student will explain how to establish credibility.
The student will analyze channels that would be most of
effective to communicate their business message.
Prepare a presentation (with detailed speaker notes).
Total Available
Total Earned
11
/11

5. Presentation Guidelines
Met
Partially Met
Not Met
Comments:
The presentation—including tables and graphs, headings, title
page, and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a
reference page.
-Presentation is well-organized, clear, and effectively structured
-There is an introduction to gain the audience’s attention and
explain the purpose of the presentation
Rules of grammar and usage are followed including spelling and
punctuation.
Total Available

6. Total Earned
4
/4
Assignment Total
#
15
/15
Additional comments:
Untitled.rtfd/TXT.rtf
Discussion Forum - Silent Language of Overseas Business
After reading “The Silent Language of Overseas Business,"
prepare a response that addresses the following:
According to Hall, what are the five cultural components that, if
they were understood and appreciated, would help a
businessperson do well in an international environment?
Do you agree with the author's idea that American
businesspeople are notably vulnerable to business blunders?
This article was published about 40 years ago. Do you think

7. some of the issues raised are still valid today? Justify your
answer.
Based on what you have learned in this article, what would you
recommend to businesspeople who are just starting to get
involved with international business?