Challenging Consumer Marketing Pitch Deck Presentation Grading Guide MKT/575 Version 6 2 Challenging Consumer Marketing Pitch Deck Presentation Grading Guide MKT/575 Version 6 Strategic Marketing Copyright Copyright © 2017, 2016, 2015, 2011 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Individual Team Assignment: Challenging Consumer Marketing Pitch DeckPurpose of Assignment The purpose of this assignment is to help students appreciate howmarketers today are challenged with greater audience and media fragmentation than ever before and that they must recognize and resolve the dilemma of how customers spend more time today with interactive media and less time with traditional media. By creating a challenging consumer marketing pitch deck, students can show how to target fragmented audiences with a strategically targeted marketing campaign.Resources Required Microsoft® PowerPoint®Grading Guide Content Met Partially Met Not Met Comments: The student prepareda 15- to 20-slideMicrosoft® PowerPoint® presentation. The student created an effective positioning statement for the selected organization. Paid careful attention to the brand and overall marketing strategy.  The student created a brief portrait of the ideal client and what makes the demographic challenging. The student determined his or her key buying behaviors and decision motivators. The student included an analysis of cultural, social, personal, and psychological factors. The student showed a selection of electronic or print media they will use to employ the message. The student created a brief message effectively differentiating the product or service and overall brand image from the competition. The student cited at least two references, at least one of which came from the University Library. Total Available Total Earned 5 #/5 Presentation Guidelines Met Partially Met Not Met Comments: Organization The tone is appropriate to the content and assignment. The introduction provides a sufficient background on the topic and previews major points. Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. Paragraph transitions are present, logical, and maintain the flow throughout the paper. The conclusion is logical, flows from the body of the paper, and reviews the major points. Mechanics The presentation is laid ...

1. Challenging Consumer Marketing Pitch Deck Presentation
Grading Guide
MKT/575 Version 6
2
Challenging Consumer Marketing Pitch Deck Presentation
Grading Guide
MKT/575 Version 6
Strategic Marketing
Copyright
Copyright © 2017, 2016, 2015, 2011 by University of Phoenix.
All rights reserved.
University of Phoenix® is a registered trademark of Apollo
Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered
trademarks of Microsoft Corporation in the United States and/or
other countries. All other company and product names are
trademarks or registered trademarks of their respective
companies. Use of these marks is not intended to imply
endorsement, sponsorship, or affiliation.
Edited in accordance with University of Phoenix® editorial
standards and practices.
Individual Team Assignment: Challenging Consumer Marketing
Pitch DeckPurpose of Assignment
The purpose of this assignment is to help students appreciate
howmarketers today are challenged with greater audience and

2. media fragmentation than ever before and that they must
recognize and resolve the dilemma of how customers spend
more time today with interactive media and less time with
traditional media. By creating a challenging consumer
marketing pitch deck, students can show how to target
fragmented audiences with a strategically targeted marketing
campaign.Resources Required
Microsoft® PowerPoint®Grading Guide
Content
Met
Partially Met
Not Met
Comments:
The student prepareda 15- to 20-slideMicrosoft® PowerPoint®
presentation.
The student created an effective positioning statement for the
selected organization. Paid careful attention to the brand and
overall marketing strategy.
The student created a brief portrait of the ideal client and what
makes the demographic challenging. The student determined his
or her key buying behaviors and decision motivators. The
student included an analysis of cultural, social, personal, and
psychological factors.

3. The student showed a selection of electronic or print media they
will use to employ the message.
The student created a brief message effectively differentiating
the product or service and overall brand image from the
competition.
The student cited at least two references, at least one of which
came from the University Library.
Total Available
Total Earned
5
#/5
Presentation Guidelines
Met
Partially Met
Not Met
Comments:
Organization

4. The tone is appropriate to the content and assignment.
The introduction provides a sufficient background on the topic
and previews major points.
Major points are stated clearly; are supported by specific
details, examples, or analysis; and are organized logically.
Paragraph transitions are present, logical, and maintain the flow
throughout the paper.
The conclusion is logical, flows from the body of the paper, and
reviews the major points.
Mechanics

5. The presentation is laid out with effective use of headings, font
styles, font sizes, and white space.
Intellectual property is recognized with in-text citations and a
reference slide.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and
punctuation.
Total Available
Total Earned
2
#/2
Assignment Total
#

6. 7
#/7
Additional comments: